Tag Archive for: #yourwebsite

Ever noticed the website section while filling out a job application? This is because employers value it just as much as a resume. It gives them direct visual access to your work and a sense of your personality.

Whether you’re applying for a full-time job or looking to acquire some freelance clients, consider building a website. It is the place for you to not only showcase your work, but also tell your story. It’s the one-stop shop for people to know who you are, what you do, how you can help them and how they can reach you.

Now that you know the advantage of having a website, the next step is to actually build it. I spoke to website architect and business strategist Laura Husson about the five things every website must have for optimal traffic and conversions, and here’s what she had to say:

High quality web-hosting

This is key to the foundation of your site. Your web hosting company should have 24/7 customer support, take daily backups and give you access to a control panel from which you or your team can manage your files. Research reviews and ratings rather than company-stated benefits to make your selection. If you find you’ve made a poor choice – be brave and jump ship at the first warning.

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Succinct messaging

Research tells us that we have seven seconds to make a great first impression. The same is true for visitors of a website. Show and tell them how it’s going to be helpful to them and if you’re selling a service or product, make them feel like they’ve found the solution. Doing this in a concise way can be a challenge – but it’s one well worth taking on. Hire an expert if you have to, but the benefit of clear visual communication is that it captures people’s attention.

Easy navigation

Less is more when it comes to presenting options for your website visitors. It’s so tempting to put it all on display to make sure they don’t miss anything. The reality is, guiding the process by providing a small number of relevant options at each stage of the journey will do a much better job at keeping them interested and moving forward. This can also help with the speed at which things are loading on your website.

Clear calls to action 

When building your website, keep your end-goal in mind. Do you want it to generate leads for your business, clients for your freelance work or inquiries from potential employers? Make your calls to action work for you. Whether you’re offering a free resource that’s going to help your potential clients, keep the calls to action very clear and include them in a seamless and obvious way; this will help you achieve your goal.

Glowing testimonials

Customer rave reviews, social media shout outs and media accolades all help a new visitor to your website feel that you are trustworthy. Keep these interspersed at regular intervals inside your web pages to enhance your authority and credibility. A page specifically for testimonials can be a great asset, but make sure to keep the best of that praise in plain sight. Make it easy for your visitors to love what you do and they will keep coming back to you.

Forbes.com | April 7, 2018 | Shelcy V. Joseph , CONTRIBUTOR