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#Leadership : The Change Habitat – 70% Percent Of Change Managers Are Wrong…Top Managers Should Lead Only One Big Change Program: The Creation of a Change Habitat. 70% of All Change Initiatives Fail

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There Seems to be a Veiled Arrogance in the Statement “70% of Change Initiatives Fail”. It basically says, “We know what workers should be doing, but most of them are either too stubborn or too ignorant to do it.” This know-it-all attitude to change programs has generated mountains of books and herds of change consultants advising top managers to create a sense of urgency, walk the talk,get employees involved, form a team of change champions, celebrate short-term wins, and communicate, communicate, communicate!

 

You’ve probably seen this statistic before. It has been repeated again and again by reputable sources such as Forbes, Harvard Business Review, IBM and McKinsey. And even though more than one expert has claimed that the statistic is wrong, it is a fact that change programs have a bad name among workers, and one of the biggest frustrations of top managers is that people resist all change.

But what if the change managers themselves are failing?

The problem lies in beliefs about who is responsible for launching change and how change is implemented.

– Gary Hamel

 

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Your Business Is Like a City

I frequently claim that organizations are similar to cities. Instead of a geographical boundary, businesses have an economic boundary. But most of what people do in businesses–they way they collaborate and compete and they way they lead and follow–can be compared to how people manage themselves in cities.

 Have you ever seen a local TV station complain that 70% of citizens fail to watch their programs?  Would it bother you to know that 70% of business ideas fail to get paying customers? How would you rate a politician bemoaning the fact that 70% of voters fail to vote for him?

There seems to be a veiled arrogance in the statement “70% of change initiatives fail”. It basically says, “We know what workers should be doing, but most of them are either too stubborn or too ignorant to do it.” This know-it-all attitude to change programs has generated mountains of books and herds of change consultants advising top managers to create a sense of urgency, walk the talk,get employees involved, form a team of change champions, celebrate short-term wins, and communicate, communicate, communicate!

When you see the organization as a modern city, instead of a traditional army, change becomes a very different phenomenon. No marketer, politician, or entrepreneur would blame the public for 70% of ideas not catching on.  The people’s resistance to change is what others would call the manager’s failure to make a difference.

Fortunately, you can address this issue.

Create a Habitat of Change

What’s needed is a real-time, socially constructed approach to change, so that the leader’s job isn’t to design a change program but to build a change platform—one that allows anyone to initiate change, recruit confederates, suggest solutions, and launch experiments.”

– Gary Hamel

What Gary Hamel refers to as a change platform–which is a rather technical term–could better be called a change habitat.

Habitat /ˈhabɪtat/

The natural environment in which a species or group lives; the natural home of an organism; the environment one is accustomed to living in.

Managers should lead only one big change program: the creation of a change habitat.

A change habitat is an environment in which change is natural. It is the home for people who feel comfortable suggesting, introducing and implementing changes. It is an ever-changing environment that workers are accustomed to living in. Such a change habitat has at least five preconditions:

  • A higher purpose toward which people can self-manage;
  • The autonomy for workers to do what they believe is best;
  • Sufficient connectivity which enables sharing ideas in a network;
  • Ample transparency for everyone to know what is going on;
  • A feeling of safety that allows people to experiment and fail.

When you have these in place, there is little need to roll out change initiatives as a manager, to get people involved and to communicate, communicate, communicate. In all but a few cases, it is not even your job to create a sense of urgency or to celebrate short-term wins. The major of a city doesn’t do that, so why would you?

Your job as a manager is to create a habitat that is optimized for adaptation, exploration, and innovation.  Forming teams of champions for every change of direction is a waste of your time! Allow your creative workers to do this themselves. If you don’t think they’re smart enough, then why did you hire them in the first place?

Will you care that 70% of the change initiatives of your workers are going to fail? You shouldn’t. In fact, informal investors would tell you this statistic is a rather impressive number. They are used to 90% of their startups failing. The world of business has become too unpredictable to plan and roll out top-down change initiatives. Top-down change is too slow and too risky.  By offering your employees a change habitat, you let the crowd do its job for you. Maybe 70% of those changes will fail, but–by offering purpose, autonomy, connectivity, transparency and safety–it is you will likely succeed.

Forbes.com | September 22, 2015 | Jurgen Appelo