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Your #Career : 10 #CareerExperts Share Their #1 Piece of #JobSearch Advice…. We Reached Out to Nine #CareerExperts to Learn their Best Advice on How to Find a Job in Today’s Market — Here’s what They Had to Say.

Once you announce that you’re looking for a new gig, unsolicited job search advice is inescapable: “Video resumes are the future!” “Go back to school!” “Talk to my cousin’s best friend’s son, he knows someone who used to intern there!”

While all of the people sharing job search advice like this are well-meaning, they’re usually not career connoisseurs — just friends and family who want to help you out. As a result, the quality of their advice is often suspect.

There’s plenty of good job search tips out there, but if you really want to identify the advice that’s worth your time, you’ve got to get it from a credible source. And who better to weigh in than professional career coaches, HR consultants and other subject-matter experts?

We reached out to nine career experts to learn their best advice on how to find a job in today’s market — here’s what they had to say.

1. Have a Job Target You Believe In

“Be clear on what you want, why you want it and what qualifies you… Without clarity from the very start, virtually every stage that follows will be based on little more than a hunch — and that is an extremely fragile foundation for navigating a dynamic job search. You begin by engaging in some form of assessment. It could involve taking a standardized assessment instrument, keeping a journal or talking with people whose advice and feedback you value — friends, family, or a career coach. The goal is to achieve self-awareness in the form of a career target. The next, and equally important, step is a reality check. Here is where you determine that the goal you selected makes sense. Is it appropriate for you and is it attainable?” —Roy Cohen, career coach and author of The Wall Street Professional’s Survival Guide

2. Create a Plan

“Identify a few key features, such as, why is finding a new job important to you? What is your ideal time-frame for finding a new job? …What are types of companies you’d like to work for? When will you perform job searches — is there a day of the week that you will meet for coffee with your networking connections? What’s your timeline for updating your resume and cover letter? Post the plan somewhere you will see it and put important dates on your calendar. This is my favorite advice because most people don’t plan their search; they simply go about it in a haphazard fashion, [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][so] you’ll be ahead of the game. If you plan your search, you’re committing to a new job and will be more likely to find the job that you love.” —Mary Warriner, career coach

3. Develop Your Career Story

“A branded career story helps differentiate you from the competition, provide clarity for yourself and showcases your unique value proposition to the employer. The people that are most successful in their job search are those people who are able to first clearly articulate what they’ve done, how it’s been impactful and how it can benefit a future employer. From there, the resume tweaking, network building and LinkedIn optimizing become a lot easier and more effective.” —Jena Viviano, career coach

4. Apply Even If You’re Not a 100 Percent Match

“Job seekers (especially women more than men) may be underestimating the value they can bring into a role. For many roles, hiring managers are looking for people who will be quickly deployable to do the work and usually the tasks you need to complete on a regular basis are learned or refined on the job. If you meet the majority of the qualifications for a job you are interested in and are confident you can quickly learn the remainder, apply for that job, but make sure your resume demonstrates your past success in learning new skills.” —Mary Grace Gardner, career strategist at The Young Professionista

5. Go on Informational Interviews

“The best way to get a meeting with decision makers is to ask for informational meetings with them. Rather than the ‘hard sell’ of ‘I’m looking for a job, do you know of anything,’ this informational meeting takes the ‘soft-sell’ approach of asking for information and for them to share their story so you gain advice for your job search and career journey. People who are happy in their work generally love to talk about what made them successful, so if you reach out to decision makers and ask for informational meetings, it’s only a matter of time.” —April Klimkiewicz, career coach and owner of bliss evolution

6. Brand Yourself

“You need a brand in the digital age because while your job is what you do, your brand is who you are… By branding yourself properly in the digital age (think: elevator pitch with a digital footprint on LinkedIn), and combining it with true networking strategies, you will rank yourself higher in the job search potential.” —Wendi Weiner, Resume Writer & Career Transition Coach

7. Supplement Online Applications With Offline Efforts

“Sites like Glassdoor provide so much great information about job postings, salaries and company reviews. We’ve never had more good information at our fingertips. But, don’t rely on the internet [entirely]. Hiring managers are bombarded with hundreds of resumes that come in through the internet. When you’re searching, apply online. But, then think about what you can also do offline. For example, do you have contacts at the company that you could network with? Could you reach out to the hiring manager directly? When you connect to the company offline, you become a real person… These straightforward offline steps will put you in the fast lane when it comes to hiring.” —Angela Copeland, career coach

8. Become a Star Performer at Your Current Job

“Assuming you can do the work, the most important differentiator that will land you a sought-after gig is to establish yourself as the positive, collaborative, authentic and trustworthy co-worker/boss everyone would love to have. And you only do that by cultivating professional relationships and acting from a place of authenticity and integrity. Like attracts like, and people who are themselves authentic and trustworthy are looking to hire and work with people who show the same commitment to a positive work environment… show in every interaction you are the type of colleague or boss who keeps her word, values the team and contributes to a positive work environment… Focus on people and opportunities will open up.” —Aurora Meneghello, career coach and founder of Repurpose Your Purpose.

9. Network With Everyone — Not Just the Bigwigs

“I think the most effective networking includes the informal kind which happens in daily life — at your kid’s soccer game, at the dentist’s office, at parties, etc. If someone says, ‘What do you do for work?’ you can say something like ‘I’m a project manager at a large industrial manufacturer but I’m looking to make a move to XYZ, do you know anyone in that industry?’ It may smack of the ‘putting it out into the universe’ kind of advice but you honestly never know who will have a connection for you, so I’m a firm believer in working any and all angles… As a consultant, I’m always interviewing for jobs, in a way, so I treat every baby shower, swim class and vet visit as a chance to meet potential clients and get that job.” —Jill Santopietro-Panall, HR consultant and owner of 21Oak HR Consulting, LLC

10. Use Resume Keywords & Get Referrals

“Companies today receive a high volume of resumes. With the increased use of online applicant tracking systems even among smaller companies, it means the recruiter or hiring manager may not see your resume unless you use just the right keywords… Referrals [also] increase the likelihood that a recruiter will see your resume. If you don’t have a personal connection, use social media to find out who does. Don’t be embarrassed to ask someone to make an introduction on your behalf, people do this all the time. If you’re uncomfortable asking for favors include an easy way for them to say no, like ‘If you’re not comfortable connecting me, I completely understand.’” —Mikaela Kiner, Founder/CEO of UniquelyHR

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#BestofFSCBlog : 4 Things Every Manager/Entrepreneur Needs to Do the First Week of the New Year.

Now that the holidays are over and the new year is in full swing, it’s time to head back to the lab to formulate fresh, smart, and effective ideas that will grow your organization.

Whatever the size of your firm, whether you’re B2B or B2C, and regardless of the industry in which you operate, here are four must do’s that you need to launch if you’re aiming to increase profits and market share over the next 365 days:

1. 100-Day Plan.

Since the 1930’s when Franklin Roosevelt pioneered it as a means of gauging his effectiveness in the Oval Office, the 100-day plan has become a tradition for newly elected American Presidents. The plan consists of achievable short term goals that adhere to a President’s long term vision for the country. Entrepreneurs should write their own 100 day plans as blueprints for advancing their organization’s productivity and profitability. Such a plan establishes 100 tasks, and requires managers/business owners to consider the specific steps and resources that are needed to bring them to fruition.

While there’s a time and place for visionary long term planning, the 100-day plan allows managers/entrepreneurs to craft and pursue attainable objectives and start the year off with a burst of energy. When the 100-day finish line is reached mid-April, entrepreneurs will know if they should be celebrating or if they need to recalibrate their efforts.

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2. Declutter

Whether you want to improve the feng shui of your office or just make it easier to find and store your stuff, a comprehensive tidy up of your company’s work space is a laborious yet necessary task. To make it happen, set aside a Saturday when your team can come in, rent a dumpster and high capacity paper shredder, and destroy unnecessary documents, presentations and files, and toss out old equipment, brochures, books, product samples, and other unproductive items.

Once your space has been tightened and tidied, implement a cloud-based backup system that allows for fast and convenient recovery of your organization’s electronic files. The decluttering will not only allow your team to operate more efficiently, it will also help your office to look more streamlined and professional.

Related: 5 Marketing Essentials for Your Business to Appeal to Millennials

3. Fire the person you know you have to fire.

Maybe you’ve tried to intervene to help turn things around, or  you’ve ignored the problem in hopes that it would eventually take care of itself. But however you’ve handled the challenge of having weak members on your team, you know that they’re there and that they’re dangerous the to the health of your company.

If you didn’t have the heart to do any purging during the holiday season, delay no longer. The costs to your firm in reduced productivity, low employee morale, additional supervision, damaged client relationships, and lost revenue that are caused by substandard employees can be as high as $190,000 per year, so make a decision now to either remedy a situation that’s fixable — or to clean house.

Related: Pay Yourself: Why Founders Should Set Aside Profits Every Month

4. Get high or higher.

While 26 states and the District of Columbia have laws legalizing marijuana, the suggestion here isn’t that entrepreneurs should light up more. Instead, the first week of the new year is a perfect time to review and possibly raise the prices of your products or services. Too many small business owners try to compete by lowering their prices, and that’s often a mistake.

Instead, devise a plan by studying your competitive landscape; looking at your firm’s pricing history; reviewing the calendar to determine the best time to bump up your rate, fees, or prices; and thinking about how you can enhance the value of your offerings in order to justify price revisions. If you detect some white space that would allow for small yet profitable increases, you should absolutely seize it.

After the joy and frenzy of the holidays, it’s understandable if it takes a minute for business owners to snap back to attention and keep their ships moving forward, but the upside to getting started is significant. Entrepreneurs who have the discipline to leverage these four steps as an annual early January organizational “reboot” will help to energize their teams, inspire exciting ideas, and generate new opportunities for innovation and growth.

Entrepreneur.com | December 29, 2016 | Lyneir Richardson