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#Strategy:The Ultimate Guide to Using #LinkedIn Successfully…. LinkedIn Redirects 4 times as Many Users to Company Home Pages as Facebook/Twitter. So, If You/Your #Company Don’t Yet have a LinkedIn #Strategy, Where do you Get Started?

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If you follow my column, you know I’m a fan of LinkedIn. Since I moved to Europe four years ago, LinkedIn has proved to be a lifeline, connecting me with numerous leads to some very productive professional relationships.

Linkedin Coffee

If you check out the infographic below (thanks to Internet Marketing Inc. and its “rescue team”), you’ll see I’m not alone.

Just two highlights:

1. LinkedIn redirects four times as many users to company home pages as Facebook and Twitter.

2. LinkedIn generates the highest visitor-to-lead conversion rate, about 2.74%, about three times that of Facebook and Twitter.

So, if you don’t yet have a LinkedIn strategy, where do you get started?

The IMI rescue team has some great advice:

1. Join groups.

My engagement was relatively limited until a contact recommended that I join a few groups. “What are groups?” I remember asking.

Essentially, a group is a collection of LinkedIn members who share a common interest. Groups come in various sizes and ranges of expertise. For example, if you’re an insurance broker looking to join a group, you could register with Global Insurance Professionals, which currently has almost 84,000 members.

Or maybe you’re looking for something a little more specific. What’s that? You’re 22, living in the Big Apple, and seeking a long-term career as a broker or agent? Then maybe you could join the New York Young Insurance Professionals, which currently boasts over a thousand of your peers as members.

You can join up to 50 groups at one time, and it’s a good idea to use up your full allotment. This expands your network to the maximum amount, and makes it easier to connect with others. (You can easily send a connection invitation to anyone who is in the same group as you.)

 

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2. Start writing.

Write about issues that are being discussed by your company, your competitors, and your customers. The idea is that people are talking about these issues, which means they have questions. When they ask those questions, you want them to find your answers.

By offering to help (instead of sell), you begin a relationship with potential customers. Then, they’ll think of you and your company once they’re ready to buy.

Most important: Make sure your content is helpful, well written and easy to understand. (Think about the grocery store that offers recipes in its sales ads or monthly magazine, or the bank that gives financial advice to youths entering the work force.) Bonus points if your view is unique.

So that’s a start. Now here’s more advice from Internet Marketing Inc. and its rescue team.
LI
Read the original article on Inc.. Copyright 2015. Follow Inc. on Twitter.

http://www.inc.com/justin-bariso/you-re-in-desperate-need-of-a-linkedin-strategy-here-s-how-to-get-started-infogr.html#ixzz3a8wzsRqb

Strategy: 6 Ways To Take Advantage Of Negative Reviews… You Can’t Be What Everyone Wants You to Be, & as You Go on Serving the Public, You are Bound to Disappoint a Few

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With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the mouse.  From there, your reputation can be dragged in the mud by any crackpot or veiled competitor.

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4 Fears That Can Sabotage Your Earning Power

4 Fears That Can Sabotage Your Earning Power

Richard Li is the CEO of 4k.com, and he confirms that “One complaint can go viral in a matter of hours, and make your company look shoddy and ridiculous.”

Of course, prevention is better than cure, which is why you must step up your customer service and focus on providing the best possible experience for each prospective customer, as well as established customer.

But you can’t be what everyone wants you to be, and as you go on serving the public, you are bound to disappoint a few.

Here are six ways to protect your company’s image and customer base:

1. Automate the process.

The first step to taking in negative feedback is to actually invest in a service to notify you when feedback about your company appears online. Yext does a good job, as it allows you to monitor feedback across multiple platforms, making it easier to track feedback about your services.

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continue of article:

2. Stay calm.

When you see unfair and negative feedback from a customer you may want to hit back.  Wrong!  That anger may slip into your post, making the customer more angry, and this back-and-forth between you and your customer wastes time and can never resolve a negative situation.

Don’t respond immediately, and take some time to collect your thoughts and don’t be too defensive with your response. Instead, let the customer know that you heard them, and that you are going to keep their feedback in mind. Your response’s purpose is to be helpful, not to defend your services.

3. View criticism as an opportunity.

Most see negative feedback as simply an attempt to damage the reputation of their company, but you must be willing to learn from negative feedback and actually improve services. You must see what went wrong with that customer, and focus on improving your services in those areas.

4. Turn it into an advantage.

Don’t always assume that negative reviews can only be a disadvantage to your business.  Be open to customer input and you might learn something about how your competitors do things right that you’re doing wrong.  The customer is always going to compare you with your competitors, so you might as well take advantage of it.

5. Reply to everything.

You must make it a rule to reply to each and every review. It’s also smart, if you’re a small company that can’t staff a full-time trouble-shooter, to outsource your responses.  James John, the CEO of The Reputation Firm, is adamant about taking each complaint seriously: “The public loves a David vs Goliath story, so you’ve got to be careful to manage your response so you don’t come out looking like the bad guy.”

6. Make customer satisfaction company policy.

Almost every successful company makes it company policy to satisfy every customer. Tony Hsieh, for example, has asked his employees to focus on satisfying Zappos’ customers by offering refunds, upgrading shipping for free, or by the simple act of sending flowers. And they don’t stop there; their marketing department makes sure their going the extra mile with customers gets the maximum amount of exposure.

Forbes.com | February 11, 2015  |  Steve Olenski

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