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#JobSearch : 10 Things You Should Do When Messaging Recruiters On LinkedIn. A MUst REAd!

If you’re someone who’s on the hunt for a new role this year, your ability to effectively find and approach recruiters on LinkedIn can have a direct impact on your job prospects. With LinkedIn recently crossing 1 billion users globally in 200 countries, it firmly remains the world’s most popular and powerful online professional network.

According to data from LinkedIn, 65 million job seekers visit LinkedIn Jobs every week. Members submit 140 job applications every second, and six people are hired every minute through LinkedIn. Additionally, an average of 20 InMails are sent every second with job opportunities, according to data from last year.

Although many recruiters do appreciate speaking with candidates, reaching out to recruiters through LinkedIn is a very effective way to make initial contact. LinkedIn has found InMails are 3x more likely to be accepted than a cold call and 6x more likely to be accepted than emails, according to LinkedIn data from January 2022.

Still, with recruiters getting inundated with incoming contacts, they simply can’t respond to every single candidate who reaches out. To get an actual response from a recruiter, candidates should approach them in the right way by following these 10 steps.

1. Target Relevant Recruiters

Before even crafting your LinkedIn message, consider investing time into figuring out which recruiters work with companies in your target sector. Sending a generic message to a bunch of random recruiters is unlikely to yield any responses. “Only target those who recruit within your space to increase the likelihood of you receiving responses,” says Matt Collingwood, Managing Director of IT recruitment agency VIQU. “These recruiters will be actively looking for talented people in your space to place into roles.”

You should also target only those recruiters who have roles relevant to your professional background according to Sarah Doughty, Vice President of Talent Operations at TalentLab. She says recruiters get a bad rap for not responding to applicants, but the reality is that recruiters can get hundreds of applications each day from candidates with no relevant background. “Recruiters’ main focus is to find the right person for the role, and that’s a tougher task than many realize. If they believe for a second there’s a chance a candidate could be hired for the role, they’ll respond,” states Doughty.

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What Skill Sets Do You Have to be ‘Sharpened‘?

 

Did you know?  First Sun Consulting, Llc (FSC) is celebrating over 32 years in delivering corporate & individual outplacement services & programs to over 1200 corporate clients in the U.S., Canada, the UK, & Mexico!   Visit us @ www.firstsun.com  OR Ask for a Quote for Services at  info@firstsun.com

We here at FSC want to thank each of our corporate partners for the opportunity to serve & moving each of their transitioning employee(s) rapidly toward employment!

 

Article continued …

2. Know The Recruiter’s Profile

You must do your research on the recruiter before reaching out. Familiarize yourself with his/her professional history, interests, and educational background before contacting them. “A great way to stand out amongst the crowd is to find common ground. If you have a connection to the recruiter in any way, whether that’s a college, town, or personal connection, definitely mention it.” says Patrick Cahill, president of #twiceasnice Recruiting. “It shows you’ve done research into them, and likely the role. Plus, it gives a nice, personal touch.”

The vast majority of candidates will skip this step, focusing on the role and not the recruiter. However, connecting with a recruiter is as much about building a relationship as it is about applying for a role. Investing some upfront time in getting to know the recruiter and figuring out how you can help them can go a long way in fostering a positive, longer-term professional relationship that bears fruit in the long run.

3. Reference A Specific Job

Candidates should not leave the legwork for uncovering a potential role to the recruiter. Instead, identify a target role before sending any message to a recruiter.

Claudia Garcia, senior talent acquisition partner at Adecco, cautions against putting the burden on a recruiter to find job openings that align with your interests or background. “Recruiters may receive hundreds of messages on LinkedIn every month. A common trend we see is candidates overlooking the importance of doing their research before reaching out.” Garcia states that too often, candidates will send their resume to a recruiter and ask for a job without referencing a specific job opening or explaining how their background aligns with that role.

Maria Ada Santos, senior recruiter and founder of the Nettle Agency, agrees that job seekers too often reach out, asking whether a recruiter can find potential roles. “Those messages tend to make recruiters feel like they’re being asked to do extra work, and many recruiters ignore them entirely,” Santos says. “The most important thing to do is be clear about which specific job you’re interested in. Reference the specific job you’re interested in and share a 1-3 sentence summary of why you’d be a good fit.”

Remember that recruiters’ primary responsibility is to fill roles, not to help candidates find jobs. They work for and are paid by their clients, not candidates. Therefore, the easier you can make it for them to connect the dots between you and these open roles, the more likely they’ll engage with you.

4. Customize Your Message

All recruiters who weighed in on this article stated that mass copy-and-paste outreach is extremely obvious and should be avoided. Garcia encourages candidates to focus on quality over quantity by dedicating more time to research when contacting a recruiter on LinkedIn. “Tailor your messages to specific roles, as opposed to sending generic and random messages that may not yield positive results,” Garcia recommends.

According to Dave Curtis, European a managing director at Harnham, recruiters receive thousands of chatbot or sales messages, so quickly making your message personal and relevant to that recruiter is critical. “While it’s understandable candidates want to apply for multiple jobs, investing even a small amount of time into tailoring their approach will go a long way and could make the difference between a recruiter reading it or not,” Curtis states.

Also, if someone referred you to the recruiter, Kyle Langworthy, a partner at Riviera Partners, recommends you mention that person’s name in your initial message. “When you tie into the recruiter’s network, you have now called their social capital into the mix, increasing the weight and importance of a reply.”

5. Include Only Relevant Details

Err on the side of keeping your message concise and to the point. Recruiters operate under time constraints, so a lengthy essay on LinkedIn won’t likely capture their attention and could potentially deter them from exploring your profile,” say Craig Furniss, senior principal consultant at TechNET CxO.

Think of your message as a short conversation opener rather than a full story or job application. “Although it’s tempting to try and get everything across all at once to convince a recruiter that you’re a good candidate right away, they’re likely to be overwhelmed and switch off if your first message to them reads like an entire cover letter,” says James Lloyd-Townshend, chairman & CEO at Anderson Frank. He says a LinkedIn message is just not the right place for a candidate’s full pitch.

At the same time, you should include some details about your professional situation and ambitions. “Include your location, whether you’re looking for permanent or contract work, expected salary, and core skills and experience,” says Collingwood. He also recommends giving the recruiter some talking points to eventually share with clients. “Recruiters love providing their clients with impressive metrics and facts about candidates. Consider including a few short bullet points that detail positive things you have done in previous roles.”

6. Articulate Your Value

The onus is on you as a candidate to explain exactly why you’re the right candidate for a role, rather than leaving it up to the recruiter to connect the dots. “Instead of asking ‘Which jobs fit my background?’, highlight how your skills and experience align with the specific role you’ve applied for,” says Garcia.

Make it easier for a recruiter to engage with you by sharing a brief summary of skills, experience, and value you’ve added to past roles and organizations, according to Geoff Shepherd, CEO of iSource Group. “Don’t make the recruiter do the work for you,” he says. “Be as specific as you can about what you are looking for and what aspirations you have. This makes it much easier for the recruiter to align your requirements with their clients’ needs.”

7. Don’t Ask For Too Much Too Soon

Just like going on a first date and asking someone to get married would certainly scare someone off, immediately putting recruiters on the spot to present you with a promising job opening in your first outreach is unrealistic.

“Avoid directly asking if there’s a job for you,” says Garcia. “Instead, apply through the company’s career page first. Introduce yourself and indicate that you’ve already submitted your resume with an application, expressing your interest in learning more about the role.”

You as the candidate should be doing the legwork rather than expecting the recruiter to find a role for you, especially since recruiters primarily answer to their clients who hire them rather than candidates who approach them.

8. Attach Your Resume

Assuming you’ve identified a promising role for which you feel you’re a viable candidate, you can make a recruiter’s life easier by attaching your resume to your LinkedIn message. Even though people can access your LinkedIn profile, attaching your resume just saves a round of back and forth, enabling a recruiter to immediately review it rather than having to request it.

“For all LinkedIn communications it’s beneficial to attach a copy of your CV at every opportunity,” says George Barnes, CEO and co-founder of Hamilton Barnes. “Time is gold dust to a recruiter so anything that you can do to cut down the number of steps involved will doubtlessly win you brownie points.”

Surprisingly, many candidates seem to overlook this simple step of making it easier for a recruiter to not only conduct an initial screening but also follow up. “You’d be amazed by the number of candidates who message me with no contact details in their message or on their profile,” says Collingwood. He says messaging back and forth on LinkedIn can burn a lot of valuable time, so recommends you include your email and phone number to make it easier for them to quickly connect with you.

9. Facilitate A Further Discussion

Speaking of making life easier for a recruiter, don’t forget to reduce the friction involved with having an actual live conversation, especially if a recruiter is interested in speaking with you. This means simplifying the process of scheduling a time to speak.

Barnes points out that recruiters tend to prefer speaking with candidates rather than qualifying them over a single LinkedIn message. “If a candidate can propose several times that they can speak that week in their initial message, that will be hugely beneficial.”

He also suggests candidates consider using a scheduling tool that can save some scheduling back and forth. “Personally, if I received timeslots from a candidate via Calendly, I’d be far more inclined to schedule a call to chat, simply because they took the initiative to make it so straightforward for me.”

Simply expressing a desire to speak can also help differentiate you from other candidates overly reliant on virtual communications. “Asking the recruiter for a live conversation, whether by phone or video, to discuss the details of the position and your potential aptitude communicates to them that you’re serious about the role and that you’re looking to move things forward,” says Lloyd-Townshend.

10. Follow Up Proactively But Patiently

Following up is generally seen as acceptable and even welcome if you don’t overdo it. Given the large volume of incoming messages a recruiter receives, your message may have just been missed or overlooked.

Rob Scott, managing director of Aaron Wallis encourages candidates to follow up within about a week. “By following up, you show the recruiter that you are genuinely interested in the role and are willing to go the extra mile to get noticed,” he says.

Curtis agrees, stating that candidates should proactively follow up to demonstrate sincere interest. “If they feel that they are right for a job, candidates shouldn’t be afraid to be bold with their approach,” he says.

However, there’s a fine line between demonstrating enthusiasm and nagging a recruiter. Doughty cautions that candidates should not be pushy or follow up too much, which can be off-putting and signal you might approach your interactions with their clients in the same pushy manner. “Messages where candidates demand a meeting or come off as entitled will scare off a recruiter, who will think twice before presenting them to a hiring manager as a solid option.”

Make Your LinkedIn Profile Stand Out To Recruiters

One final point. You should also ensure your LinkedIn profile is crafted in a way that stands out to recruiters. And if you’ve ever wondered whether putting the “Open To Work” photo frame around your profile photo makes any difference, it can. According to LinkedIn, members who turn on Open to Work on their LinkedIn profile are 40% more likely to receive InMails from recruiters.

Ultimately, increasing your chances of recruiters responding to your messages on LinkedIn requires a combination of targeting and customizing your messages, clearly articulating your unique value, and making it easy for recruiters to speak with you. By following these 10 steps consistently, you can significantly increase your chances of building a relationship with a recruiter who may just open the doors to your next dream job.

 

Forbes.com | January 16, 2024 | Joseph Liu

#JobSearch : How To Network On LinkedIn To Get A New Job. How has LinkedIn Helped you get a Job?

To grow your career, you will need to forsake the stereotypical depiction of networking by going to a conference, wearing a name tag on your blazer, forcing a fake smile and shaking hands. As nearly everything is online these days, you can get noticed by recruiters, hiring managers and human resources on social media platforms, such as LinkedIn.

Before you embark upon a job search, start cultivating a network of like-minded people who can mutually benefit each other. It won’t work out well if you come across as asking for help without the professional relationship being reciprocal.

LinkedIn Photo And Profile

The first thing you need is a robust LinkedIn profile. Ensure you have a good headshot photo and a summary highlighting your skills, experience and past work achievements.

nclude your current position, title, past jobs, education, certifications and licenses. On your LinkedIn profile, allocate the most real estate to your current job and somewhat less space for prior roles. It’s okay to leave off short stints of three months or under. You can explain the employment gap in person when you interview. Be honest about your jobs and responsibilities; otherwise, it could backfire on you when called out in an interview.

 

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What Skill Sets Do You have to be ‘Sharpened‘?

Did you know?  First Sun Consulting, Llc (FSC) is celebrating over 32 years in delivering corporate & individual outplacement services & programs to over 1200 corporate clients in the U.S., Canada, the UK, & Mexico!   Visit & contact us @ www.firstsun.com

We here at FSC want to thank each of our corporate partners for the opportunity to serve & moving each of their transitioning employee(s) rapidly toward employment!

 

Article continued …

500 Connections Is The Goal

Make a goal of achieving 500 connections on the professional social media platform. Within the LinkedIn ecosystem, that number shows you are serious about your career and networking. If you only have a few connections, people on the platform won’t be interested in engaging with you, as you come across as disinterested in participating. You want to appear well-connected and on the fast track.

Target List Of People

Put together a list of the companies you’d love to work for. Then, search for their hiring managers, human resources, corporate internal talent acquisition professionals and decision makers on LinkedIn and send out invitations to connect. Once you have the person as a first-degree connection, you can personalize messages and InMails to hold private conversations with them. You can ask for an introduction to the professional handling the job you’re interested in and have applied to.

In addition to in-house recruiters, you can connect with headhunters who specialize in your space. A search professional will know the industry, the ranking of the companies, the hiring managers, interviewers and human resources. They’ll be able to get your résumé to the right person’s desk. Recruiters also offer exclusive entry into well-paying jobs in the hidden job market, as many corporate jobs are not posted online for confidentiality reasons.

Reconnect with former colleagues who are now at other firms. Ask your connections for referrals to job openings or introductions to hiring managers. This can help you stand out from other applicants and increase your chances of getting hired, as an employee referral goes a long way. Take someone out for coffee to brainstorm about your prospects.

How To Get Noticed On LinkedIn

A thoughtful way to garner attention is to “like” and participate in the discourse on LinkedIn by responding with well-thought-out comments to other people’s content. The authors of the posts will appreciate your support, and over time, online friendships form.

To establish your own social branding, create content by writing compelling articles on LinkedIn or coming up with interesting, short-form videos. At first, putting yourself out there can be uncomfortable, but you can start slowly. You don’t need to author lengthy articles or viral videos. It can just be informative content about fast-moving developments within your field of expertise. Then, tag some prominent people in your sector, so they can see your post and add their own two cents.

There are easy layups to communicating with people on LinkedIn, such as giving kudos to someone for getting a new job or promotion or celebrating a work anniversary. On the platform, you can join up to 100 groups that cater to your profession or industry. Just like you “like” and share articles on your main LinkedIn feed, you can do the same within the groups.

Posting sparingly on LinkedIn will not prove to be an effective strategy. You’ll need to contribute regularly to build up an audience to get noticed and increase the number of people who can help you grow your career.

 

Forbes.com | April 27, 2023 | Jack Kelly

#JobSearch : One LinkedIn Trick That Enables Recruiters To Find You. Here’s How to Set up #Opentowork Tag, so Only Recruiters See it.

People were skeptical when LinkedIn added the #OpenToWork feature a few years ago. Many job hunters worried that this tag surrounding their profile gave off an “I’m desperate” vibe. At that time, recruiters said it had no effect on them and that they ignored it. Fast forward to now. Things have changed a great deal because of the labor shortage. As we start seeing more layoffs and many people quietly job hunting, more people have been using this tag. But is there a better way to get recruiters’ attention without telling the universe you are job hunting?

Theresa Chow, Senior Recruiting Manager for Clark Nuber, shared her insight. “The #OpenToWork tag on a candidate’s photo doesn’t impact me. However, candidates seem unaware they can use that tag so only recruiters see it. Marking their profile as ‘Open to Work for recruiters’ makes it a searchable item for recruiters. I consider those candidates first as they are looking to leave versus those that are passive candidates. Usually, I start my search with the skillset and get hundreds of names. I can sort those so I see #OpenToWork candidates and contact them first. Only once I get through those individuals do I look at the passive candidates,” she says.

Another Senior HR recruiter said, “I like the tag because there is a higher chance that an individual might actually write us back! In today’s marketplace, we get ignored—a lot.”

Matthew Warzel, president of MJW Careers, noted that whether or not to use this feature is a personal decision involving your comfort level with publicly declaring that you are looking for a new job. Some job seekers may prefer to keep their job search private.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, Llc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, the UK, & Mexico!  

We here at FSC want to thank each of our corporate partners for the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment!

Article continued …

LinkedIn has reported that members who have added the “open to work” tag to their profiles are more likely to receive relevant job recommendations and more messages from recruiters. However, there is no guarantee that using this feature will lead to more interest. Numerous other search techniques, such as networking, should always be a part of any candidate’s strategy.

I had not been recommending using the #OpenToWork tag with my career counseling clients. But considering several recent conversations with HR people who explained that their talent search has changed due to this tight labor market, I now recommend that people use the Open To Work tag but make it only visible to recruiters. After all, those are the people whose attention you are trying to get.

Here’s how to set up #opentowork tag, so only recruiters see it. In the LinkedIn Recruiter help section they explain precisely how to use this feature to share with Recruiter privately they are job hunting. Only recruiters who aren’t affiliated with your current or related companies can view this tag.

To activate this feature, follow these steps on your Profile page.

Below your picture and headline, you’ll see the blue button “Open to.” Click on it and select “Finding a new job.”

Complete all the information requested. Note titles, locations, type of work—remote, in-person, hybrid.

Select Onsite location—identify where you live (select the city name if you are in a suburb).

In the Remote section, you can pick five locations to appear in searches. This makes locations a searchable item for recruiters so everyone should use it.

Select Immediately for the start date.

Select the Type of Work you desire—full-time, contract, etc.

On the bottom tab is a drop-down menu. Check the Recruiters only tab and they will be the only people who see the tag. (If you wish to make your search public, so anyone on LinkedIn can see this tag with its green label around your profile picture, click that option.)

Hit save.

 

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Forbes.com | March 8, 2023

 

#JobSearch : 7 Reasons To Update Your LinkedIn Profile Before 2023. A MUSt REad!

In 2023, LinkedIn will be two decades old. A lot has happened since it first launched as your e-resume and online networking platform. In fact, the current version of the platform has little resemblance to its original format thanks to the dozens of extremely valuable personal branding features that have been added over time.

Here are 7 reasons why you need to polish your profile now so you can shine online on 2023.

1. The changes you want to make are fresh in your mind. If you go through a year-end review, you’ve spent some time over the past month or so thinking about what you accomplished in 2022 in preparation for your annual performance assessment. You likely have a good inventory of relevant and valuable content you can use to bring your profile up to date. An annual refresh is always a good idea.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, Llc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, the UK, & Mexico!  

We here at FSC want to thank each of our corporate partners for the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment!

 

Article continued …

2. LinkedIn is the first place where people go to check you out. When people want to research you in a professional capacity— even people who work down the hall from you—they’ll typically go directly to LinkedIn and type your name in the search box at the top of the screen. And if, like some computer users, they start their search at GoogleGOOG -0.5%, they’ll end up at your LinkedIn profile. That’s because your LinkedIn profile will likely show up in one of the top three spots. And we know that most clicks on a Google results page go to the top three spots. This is great news. It means you can tell your story in a powerful way online using just one social media tool. If bolstering your career success is a goal for 2023, it just takes one platform to set that goal in motion.

3. We’re likely entering a recession. Most economists agree that a recession is probably on the horizon. There’s less agreement about how serious it will be and how long it will last, but regardless of that, you want to be prepared for any eventuality. With a complete, current and compelling profile, you’ll not only be able to pursue relevant positions should you end up on a layoff list, but you also become an attractive passive candidate: recession or not, your next job might just find you.

4. You need to position yourself for what’s next. If you haven’t updated your profile in a year or more, it may not align with your career aspirations. Although personal branding is about being authentic, there’s also an aspirational element. You want to demonstrate that you’re ready for that role you seek to fill. One place to focus on is skills. When someone checks out your profile, they only see the top three skills for which you have been endorsed. So make sure those are the skills that are relevant for what you want to do next. Reorder your skills to get the right ones on top.

5. You’ll get up to speed on all things LinkedIn. While you’re in the process of updating your profile, you’ll inevitably check out your feed, the queue of connection requests that have come in since the last time you visited LinkedIn and the messages that arrived in your LinkedIn inbox. If you get caught up now, you’ll be well positioned and fully informed to help your professional circles kick off new initiatives at the start of the new year.

6. You can demonstrate relevance. A relatively new feature of LinkedIn that you’re likely not using is Creator Mode. Although this feature was designed for thought leaders who want to publish content on the platform, it can also be used to tell people about your area of expertise. Creator mode allows you to identify your top five hashtags—the topics you want to be associated with. These hashtags sit at the top of your profile, right below your headline, letting viewers know a lot about you from the second they click on your profile.

7. You’ll stand out from your peers. LinkedIn provides one of the best opportunities to increase your visibility and credibility with the people who need to know you. It helps you stay connected to large networks of important contacts. A powerful element that’s rarely used but extremely valuable is called Featured, which allows you to add videos and images to your profile so you can develop a truly three-dimensional tour of your brand in the two-dimensional world. It will give you the edge and allow others to connect with you on a deeper level. It takes time to polish these assets before you post them, so use the holiday lull to choose the best of the best. And if the holidays reunite you with family members and lifelong friends, you can tap their insight to make sure you’re posting the samples that reflect your true brand traits.

Before that New Year’s Eve countdown, make sure your LinkedIn profile doesn’t look like it was created in 2003. Start the new year by making the most out of the platform’s valuable innovations.

 

Forbes.com | December 19, 2022 | William Arruda

#JobSearch : 5 Ways To Make Your LinkedIn Profile Pop In 2022. A MUst REad!

It’s a new year…and already whizzing by as we’re moving through the shortest month on the calendar!

Now is a great time to give your LinkedIn profile a facelift. In fact, more than 95% of recruiters search LinkedIn to find candidates to present to their clients. LinkedIn is also the largest professional network in the world with nearly 800 million members.

At a minimum, your profile should include a quality photograph, LinkedIn summary, work history, and education. But there are definitely some tricks to getting noticed on LinkedIn. Here are some LinkedIn hacks to put your best foot forward.

1. The photograph. In a survey by Passport-Photo Online, over 80% of recruiters said a LinkedIn photo was an important ranking factor and 8 out of 10 agreed a candidate’s LinkedIn profile picture was used as a way to get to know the person better.  Even though respondents agreed 82% of the time that you should not judge a book by its cover, it happens. Job seekers can get rejected for their LinkedIn profile pic – as much as 70% of the time.

Your photograph is your first impression online. It needs to be professional yet show your personality. If you work from home in your pjs, that’s not going to be a good look. But if a power suit is not your bag, don’t wear one in your LinkedIn photo.

Here’s some quick tips:

  • You need to appear approachable.
  • Make sure your face is clearly visible.
  • Wear your usual attire (not the pjs or the power suit).
  • And, under no circumstances should you have someone else in your photo!

Pro tip: Using your mobile device, create a 30-second video to add to your profile pic. Use this to show off your personality – in a professional way. You can shoot the video outside or in your office. Just be sure you mitigate distractions.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, LLc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, UK, & Mexico!  

We here at FSC want to thank each of corporate partners in the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment !

Article continued …

2. The LinkedIn headline. This is arguably one of the MOST important parts of your LinkedIn profile. It’s that 120-character description directly under your name. The summary shows up on your profile page, but it also appears every time you engage on LinkedIn. Be specific. List hard skills and job titles. Use keywords for the position you want.

Pro tip: You can now add a short audio introduction. You need to use your mobile device to add the audio intro. Select the pencil to edit your profile. Where it asks you for your name pronunciation, record your intro. You have 10 seconds. Say hi, tell people what you do, and ask them to connect.

3. The LinkedIn summary (about). Don’t skip this section. If you need help, hire a writer but include a summary. The summary section offers a lot of freedom but here’s a surefire 8 paragraph formula to standout according to LinkedIn expert Mindi Rosser.

  1. Ask a question based or make a bold statement that entices the reader to continue.
  2. Show your target you have the solution to fix their problem.
  3. Showcase the depth of your experience.
  4. Elaborate on your areas of expertise by providing tangible examples.
  5. Talk about your superpower.
  6. Publicize your accomplishments and accolades.
  7. Tell them why you’re passionate about your work.
  8. Give them a call to action.

Pro tip: Write this section for the position you want. Show career progression. Use keywords commonly found in job descriptions of the jobs you want to have.

4. Your work experience and education. This part is your LinkedIn “resume.” If the company is not well known, include a brief summary of what the company does, list your job title and bullet points highlighting your responsibilities. This is a great place to add keywords. Since LinkedIn doesn’t have a robust “keyboard,” use this hack: type one hyphen followed by the greater than sign on your keyboard to form an arrow to use as a bullet. Show career progression but keep it to 3 or 4 main points.

Unfortunately, ageism is real. When listing your education, you’re not required to put dates. So, if you graduated from college in the 1990s, skip the dates! Include position-relevant certification courses in your education section.

Pro tip: Use company and school names. When you do, a thumbnail image will appear on your profile. Not a biggie but aesthetically it looks nicer – and, unfortunately, books are judged by their covers.

5. Once you have your profile up, go through it once more to add the right keywords. Recruiters begin with a keyword search to find viable candidates. Do a quick job search for positions you want. Identify keywords by reading the job requirements. Include hard skills and soft skills – only if you have those in your repertoire. This is also a great way to see if you need to upskill to make yourself more marketable.

Be honest and authentic. If you have the skills, don’t be timid – show off but do so authentically, not in a hot-headed manner. Always include the basics including the best way to reach you. Customize your URL to your name: www.linkedin.com/in/YourName. Finally, engage on LinkedIn.

 

Forbes.com |  February 9, 2022|  

 

 

 

#BestofFSCBlog : #JobSearch -Social Networking… What are you waiting for? The Reality of Finding a “Career” through Simply Newspaper or Job Boards is Slim to None.

There are die-hards out there who still insist the best way to get a job is the old fashion way– newspaper ads, job boards, and word-of-mouth. While I agree on the word-of-mouth (a.k.a. networking) point, let’s face it, the reality of finding a “career” through simply newspaper or job boards is slim to none.

So, if you are still unfamiliar with social marketing/networking and online branding/profiles, I will give you the 101 basics on how to get started online with fast results.

  1. LinkedIn.com : I know I sound like a broken record here, but join LinkedIn. LinkedIn will open doors for you that you never thought possible. Originally started as a professional networking tool, LinkedIn is now being used by employers to seek out job seekers! How do they do this? They type in the keywords of candidate characteristics in the search box. If their words match up with the keywords on your profile, guess what?  You have officially become a contender. You can also research companies online, network with employees that WORK at that company and look for current job openings. Utilize LinkedIn as much as you can. You will be amazed at the results you get.
  2. Twitter.com : Join Twitter. If you are an entrepreneur, have a small business of some sort or are a job seeker, Twitter is a wonderful way to connect fast with all sorts of people. You build your network by following others who in return, follow you. It sounds strange at first until you get going. I created my profile, and within 3 months, I started really connecting with colleagues and job seekers, plus all sorts of other interesting folks. You can spread the word that you are job searching. The bigger your “follower” list is, the more people will know this and keep their eyes and ears open for you. I just read a great post about a college grad who got a job within just a couple of weeks of joining Twitter. It happens.
  3. Facebook.com : Facebook is a great way to connect with lots of people and get a little more personal with them. With the option of adding pictures, videos, quizzes and applications, you let the other person see more into your personal life–if you want them to. Many companies have their own Facebook pages that you can research.  Again, another great networking tool.
  4. Google.com : Another one I think everyone should do is to set up a Google profile. It is a basic profile with facts about you on Google. You will be able to control, or at least add to, what people see when they ‘Google’ you. Put up a professional picture and add a little bio. It adds to your online presence.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

As with anything, there are a few rules to keep in mind when doing your online networking. NEVER ever say anything you wouldn’t want a prospective employer to know. Remember that hiring managers ARE GOOGLING YOU, and an unsavory post on any of your networking sites may come back to haunt you. And PLEASE do not post any pictures that you wouldn’t want your Grandmother (or an employer) to see. Be smart. Keep it professional.

 

FSC Career Blog Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog | November 2, 2020

 

#JobSearch : Why Executives Are Embracing LinkedIn Now More Than Ever. How’s your Profile?

Executives are paying attention to their own careers in record numbers. In the last two weeks, I have worked with seven different executives who each wanted help writing their LinkedIn profile to reflect their personal or company brand better. Julie, a CEO, said, “I have ignored LinkedIn up to now. It wasn’t important enough, so I’ve got a bare-bones profile up. I realize that it may have been a key mistake. It seems many people are checking me out, and I am failing to impress them. As the company leader, I need to be prominent and display who I am, who my company is, and where we are going. I’m making time to do this now.”

Dan called, saying, “As a company VP of Sales, I’m getting bugged by my sales team to improve my own LinkedIn profile. Prospective customers are checking me out, looking at my LinkedIn profile to see who we are before they make that final decision to do business with us. I never thought about it that way. I need to show what we are doing and how I am successfully leading this team and our products, especially in this challenging time.”

Mike, an Operations VP, said, “I just lost my job when the company went under from COVID. I have been here for twenty years, and I do not have a LinkedIn profile at all. I’m really behind the eight-ball needing to get this up asap.”

Bill brought up another point. This CEO stated, “I should have been smarter about LinkedIn. My profile is weak because it wasn’t a priority. Our recruiters are saying that it is hurting us when they try to hire new employees. I didn’t think that prospective job candidates would check me out, but apparently, they are.”

Some executives are certainly doing it right

Manny Medina, a Founder and the CEO of Outreach, a Unicorn tech startup, is pretty savvy. Outreach sells a sales engagement platform and was founded in 2014 and now has 800 employees. Outreach elected to use LinkedIn as a marketing tool to grow its business from a tiny organization into a billion-dollar unicorn. They have found their niche, and they have focused on ensuring their top execs are all on display and active on LinkedIn.

Sam Nelson, a Sales Executive at Outreach, stands out on LinkedIn because he has blue hair. Having been at Outreach for a little over three years, Sam is a master at LinkedIn, having over 40,000 followers. (On LinkedIn you can have both connections and then people who elect to follow you.) “You can grow your following really fast on LinkedIn if you do it the right way,” says Nelson. “People get to know you very quickly using LinkedIn. You can control the message about yourself and your company.”

Every executive is busy, and some career development tasks just fall off the list. “We have found that having a completed and up-to-date LinkedIn Profile has a high ROI for your time. If you aren’t active on LinkedIn, then step one is creating a fully completed Profile.” If you haven’t done that, this Forbes series is a useful guide.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

Use a posting strategy

Nelson shared his secret for developing a following. “Write and post about something you know super, super well. Find an area you can be the best at and start sharing ideas. You can stand out in a very narrow, tiny niche and build a big following on LinkedIn.”

“People value authenticity and your own story, so give advice or tactics that are easy for people to implement. Share it in bite size pieces and make the advice things people can easily do. For example, I wrote about a young sales employee that did something, and the customer complained to the CEO. I wrote about how to respond to the employee as a manager saying, ‘hey we’ve got your back.’” This post showed an effective way for managers to handle the situation. The post got 55,000 views and 815 shares. “This advice is about a tiny subset of salespeople called SDR’s in the tech world, but the people responding are those who can exactly relate to this. It was shared with all these people’s networks demonstrating the reach this social media has. I post several times a week using all my own original content,” says Nelson.

Turn your employees into ambassadors

There is some challenge in getting your employees all onboard to become company ambassadors. As an executive, you need to get employees to participate and share. Outreach seems to have mastered this agenda item, and it helps in bringing in more customers and in hiring top talent. Outreach encourages its employees to be active on LinkedIn. “It starts with executives who share messages from ANYBODY and EVERYBODY in the company,” notes Nelson. “Sharing encourages employees to feel valued, and then employees are likely to share an upcoming event, a product announcement, or job opening. Another employee adds something and shares. This action brings visibility to the company’s name, so the company brand is getting broader exposure. It also helps in bringing in more customers and in hiring top talent.”

Author: Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.

Forbes.com –  August 4, 2020

#JobSearch : Job Seekers- Be Careful Using LinkedIn’s New “Open To Work” Feature. So Should you Use this New Feature, and if So, which Option Should you Pick?

LinkedIn has released an “Open to Work” feature to help you let employers, recruiters and your network know you’re looking for a job. You can share your open-to-work status by checking either “share with recruiters only” or “share with all LinkedIn members.” To access, click the “Add New Profile Section” button to the right of your profile picture and then click “Looking for a new job” in the Intro section at the top.

So should you use this new feature, and if so, which option should you pick? My thoughts:

Select Share with recruiters only.” When you choose this option, only a small subset of recruiters on LinkedIn are notified, namely those whose organizations have paid for access to LinkedIn’s “LinkedIn Recruiter” platform. From my experience training recruiters on this platform, these recruiters do use the open-to-work field in their talent searches. And since they use this field, check this option to be found in their searches.

For those currently employed, a word of caution: LinkedIn prevents recruiters at your firm from seeing this option turned on for you, to safeguard your privacy. But that’s no guarantee a recruiter at your firm won’t ask a recruiter-colleague at another firm who uses LinkedIn Recruiter to look up who is open-to-work at your company (I’ve overheard recruiters discuss this).

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

The unlikely prospect that your firm will discover you’re open-to-work should not, in my opinion, prevent you from using this feature. You can always say “I love it here and hope to be here for years, but I find it helpful to see what other firms are doing. You should turn this on too!” Or they may want you even more if they think you’re looking to leave.

DON’T select “Share with all LinkedIn members.” When you choose this option, LinkedIn simply puts an open-to-work graphic around your profile photo, so people looking at your profile will know you’re open to opportunities. Don’t select this option because:

  1. You’ll be contacted anyway: If an employer is using LinkedIn to source candidates and your profile shows up in their search, they know to contact you regardless of whether or not you show the open-to-work indicator (as long as you fit the bill).
  2. You could hurt your chances of being contacted: In fact, employers or recruiters may actually be turned off by the open-to-work designation because of the well known preference for “passive candidates” i.e. those who don’t seem to be actively looking (it’s like playing hard to get). I’ve seen this bias in action when working with recruiters and employers, it’s real.
  3. You could get the wrong kind of attention: You may see a sharp increase in connection requests from less scrupulous search firms, which you should ignore. Only accept requests to connect from the quality search firms that you know and have already spoken with (the best firms will talk to you first before sending an invite to connect). The bad ones can actually hurt your search. They might even be scams or fishing expeditions to see who you’re interviewing with, so they can send their clients (not you) to these employers.
  4. There are better ways of notifying your network to get help with your search. You should send emails, LinkedIn messages or posts with content that is far more targeted than is possible with the few fields that LinkedIn makes available using this feature. You want to make it easy for your network to help you, and this LinkedIn feature falls short vs. direct outreach. It’s also passive; individuals in your network have to stumble upon your profile to see that you’re looking.

In fact, I recommend that you instead send out a mass email (or Facebook post, LinkedIn message, etc.) to your entire network. Think broadly about your network; aim for sending this message to 200 people by including those you worked with years ago, former classmates or professors, family, friends, your neighbor, and so forth (you never know who knows someone). In this message:

  • Include your job target, i.e. job title and type of organization
  • Include your pitch, which indicates what differentiates you from the competition
  • Ask for help with contacts they might have at organizations you’ve listed at the bottom of your message (seeing the organization names can jog the reader’s memory)
  • Say you will not be asking for a job, but rather a 10 minute conversation to learn about how the company is organized and where you would fit down the road.

Don’t attach your resume as it announces “please hire me,” which will reduce the number of introductions you receive. Your goal should be to have lots of meetings with the right people whether or not there’s an opening now, and then keep in touch so they think of you when something does open up. A strong pitch is enough, and include a link to your LinkedIn profile if you’ve filled it out properly. Make sure to blind copy all the recipients; don’t expose their e-mail addresses! Then supplement this broad outreach with individual messages.

Author:

As president of Hellmann Career Consulting, I’ve helped thousands of individuals to define and reach their career goals, and dozens of organizations to achieve their

Forbes.com   –   July 20, 2020

Job Search: The Value of Your Online Presence Being Up-to-Date. Your Online Presence is as Vital Today as Having a Current Resume.

Many executives don’t appreciate the importance of having a positive online presence. And some don’t understand their online presence should always be kept up-to-date. If you’re actively looking for a job, you’re putting yourself in a big hole if recruiters can’t find you online.

Having a clean and updated executive LinkedIn profile is a necessity today rather than a luxury. It’s worth hiring a professional LinkedIn profile writer if you’ve never developed one before, and there are plenty of other ways to develop and maintain a positive online presence. Here are some reasons why it’s so important. 

Recruiters Always Look For An Online Presence

One of the first things a recruiter will do when they receive a resume is to conduct an online search for the person’s name. If you have a negative online presence, or no online presence at all, then your chances of moving to the next step in the hiring process are slim. At the very least, develop your executive LinkedIn profile to the point where it shows up at the top of the search results. That way, you’ll know exactly what recruiters are seeing when they search for your name.

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of the article: 

Tips For Enhancing Your Online Presence

With the high level of importance of personal branding for senior-level managers, there is always room to improve your online presence. Being active on LinkedIn and other social media platforms will increase your visibility. You can also publish original articles to your blog or social media profiles. Joining LinkedIn groups and participating in discussions on professional forums can also help promote your name. Just be sure to think carefully about everything you post online, as anything you say can be used against you. 

Monitor Your Online Presence Regularly

Once you feel comfortable with your online presence, you can’t get complacent. You should always be looking to improve your presence and brand. Monitoring your brand online is critical since anyone can post negative information about you. Do a search for your name periodically and see what results show up. While you may not be able to remove information completely, you can combat it by responding appropriately. You don’t want to let any negativity about you linger online for too long since it could tarnish your reputation.

Your online presence is as vital today as having a current resume. Recruiters and hiring professionals will search for you  online before they offer an interview. It is imperative that your online presence shows your most recent achievements and activities. Do not make the mistake of letting your online presence become stale and out of date. It could cost you your dream job.

 

FSC Career Blog Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog |  March 20, 2020

How Social Capital Can Benefit Your Executive Job Search.

Developing and maintaining relationships is critical in the professional world. We’ve all heard about the importance of networking when it comes to a job search, which also ties into social capital and c-level personal branding. When you help enough people get what they need, the favor will eventually be returned to you when you least expect it.

People in your network may be able to offer a tremendous amount of value to you in different ways, so there’s no harm in asking for a favor if it’s done so appropriately. Just be sure you’ve built up enough social capital before doing so.

How to Start Building Social Capital
You can’t have social capital if you don’t have a trusted network of professionals. Start by focusing on your LinkedIn profile development and building your list of connections. Reach out to former colleagues and classmates to see what they are up to. But you don’t even have to stop there. Talk to people every chance you get, whether it’s your neighbors, people you encounter at different events you attend and more. As you start growing your list of connections, you’ll be taking steps in the right direction to build your social capital.

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What Skill Sets do You have to be ‘Sharpened’ ?

Continue of the article:

People Value Connections and Relationships
One thing about networking and c-level personal branding to always remember is people value relationships. So you shouldn’t simply ask a connection for help finding a job. They will be more likely to help you if they’ve developed a good professional relationship with you over a period of time. You can do this by reaching out periodically via your LinkedIn executive profile, talking to them over the phone or even meeting with them in person occasionally. Staying in touch even when you don’t need to ask a favor is valuable and will strengthen your social capital.

You Never Know Who Can Help You Reach Your Goals
Being genuine in your c-level personal branding efforts can pay dividends in the long run. You never know when someone you cross paths with can benefit your job search efforts, so treating everyone with the same amount of respect is important. The more you give, the more you will receive in return. Small daily actions to continue developing your social capital may lead you to opportunities you never thought were available otherwise.

Job searches today involve many different elements, so you want to ensure all bases are covered. Social capital is very valuable for executives. Make sure to remember at the end of the day it is all about relationships.

 

FSC Career Blog Author: Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog |  March 8, 2020