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#JobSearch : 9 Ways To Update Your LinkedIn Profile For 2024. What Recruiters to Find You in 2024? Read This!

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2024 is upon us, and it’s time to leverage LinkedIn’s full potential to supercharge your personal brand and career trajectory. Whether you’re climbing the corporate ladder, branching out as an entrepreneur, or planning to polywork, LinkedIn remains an invaluable resource. Here are actionable steps to elevate your personal brand, enhance your LinkedIn presence, and expand your network and thought leadership.

1. Update Your Profile

You likely accomplished a lot in 2023. Ensure your LinkedIn profile accurately reflects these accomplishments. Pay close attention to your Headshot, Headline, and About sections—these elements create your digital first impression and should provide viewers with an authentic, compelling and current story of your personal brand. Before updating your About, measure it’s impact, then refine it to make it more magnetic and memorable.

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What Skill Sets Do You Have to be ‘Sharpened‘?

 

Did you know?  First Sun Consulting, Llc (FSC) is celebrating over 32 years in delivering corporate & individual outplacement services & programs to over 1200 corporate clients in the U.S., Canada, the UK, & Mexico!   Visit us @ www.firstsun.com  OR Ask for a Quote for Services at  info@firstsun.com

We here at FSC want to thank each of our corporate partners for the opportunity to serve & moving each of their transitioning employee(s) rapidly toward employment!

 

Article continued …

2. Align Your Profile With Your Aspirations

Incorporate keywords relevant to your career goals into your profile. This not only enhances your visibility for the right opportunities but also ensures your digital persona is in harmony with your real-world aspirations. Effective personal branding is rooted in authenticity and allows room for aspiration. Consider the aspirational elements as “planned serendipity.”

3. Refresh Your Network

Review your connection requests (your probably have many that are pending) and accept those who meet your criteria. Adopt a broad networking strategy—diverse connections can lead to unexpected and valuable opportunities. Initiate conversations with your new connections to start building relationships.

4. Give And Ask For LinkedIn Recommendations

Endorsements and Recommendations are the currency of credibility on LinkedIn. They validate your skills and professional standing. Request recommendations from colleagues and others whom you met in the past year. Reflect on 2023, and proactively offer unsolicited recommendations to those you’d like to acknowledge.

5. Grow Your Thought Leadership And Content Strategy

Turn on Creator Mode on LinkedIn to amplify your personal brand. Select up to five hashtags that define your areas of expertise (they show up right below your headline), and consider linking to a personal website or another social media profile to guide followers to content that helps bolster your professional identity.

6. Engage With Your Community

Engage with content that aligns with your professional interests. Like, comment, and share to foster connections and demonstrate your engagement with your industry or job function.

7. Curate A Powerful Content Plan

Develop a content strategy for 2024. Aim to share articles, posts, or videos that showcase your expertise and insights. Maintain consistency in your content, ensuring it reflects your point of view. Establish a regular cadence and commit to maintaining that frequency.

If demonstrating thought leadership is a 2024 goal, consider launching a LinkedIn Newsletter (you need Creator Mode turned on). Establish a publication frequency that aligns with your schedule and content capacity—be it daily, weekly, monthly, or quarterly. And focus on one topic – something that will be of interest to your audience. Strong personal brands are clear, consistent and constant.

8. Embrace Visual Storytelling

Rich media can dramatically increase engagement and add visual appeal to your profile. Share photos, infographics, short videos, your video bio and visually engaging insights that reflect your professional narrative. Use the Featured element of your profile to host this multimedia content.

9. Track and Measure Your Impact

LinkedIn provides data that can help you refine your communications plan. Use LinkedIn analytics to refine your strategy. Assess the reach and engagement of your content and adapt your approach based on what engages your audience most effectively.

By implementing these nine strategies, you’re setting the stage for a transformative 2024. LinkedIn is not merely a platform, but a vibrant community where your brand can thrive. Harness its power and anticipate the interesting opportunities that come your way this year.

Forbes.com | January 3, 2024 | William Arruda

#JobSearch : Customizing Your LinkedIn Profile to Communicate Your Unique Expertise. Are you in a Job Search or Looking at a Potential Position with your Current Employer?

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Are you in a job search or looking at a potential position with your current employer? You never know when an opportunity is going to present itself, so you need to be prepared!  One way to do so is to optimize your online presence, and LinkedIn is the site to showcase your experience, achievements, skills, and leadership acumen on a global scale.

Your LinkedIn profile should be one of the most utilized tools in your job search tool chest, so you need to ensure that it is sharp, fully optimized, and maintained well during your job search and beyond.

Depending on what type of device your profile is being viewed on (PC or mobile), the reader will only be able to see a fraction of your profile. That fraction has to be creative and appealing enough to make the reader want to continue to learn more about you. Don’t know where to start? Right from the top!

Banner Photo:

  • LinkedIn automatically places a blue banner when you open an account. Get rid of it!  This is the first place you have the opportunity to pull the reader in – be creative!  You can personalize the banner to show a little bit about yourself with keywords to help communicate your brand.  Have a special saying or motto that motivates you?  It can easily be included here. Use a website like Canva to design your own banner or hire someone to do it – either way – don’t use the default banner! #lame

Name/Credentials:

  • Your LinkedIn profile should have the same name that is on your resume, so that your name is consistently known by anyone who views your resume or online profile. Add any relevant credentials after your name, and try to ensure that you don’t use a nickname.

Profile Photo:

  • We all know that a lot of us don’t like advertising pictures of ourselves on social media – but on LinkedIn, people want to see YOU! Be sure to include a profile picture that is professional looking and done at a level that matches the position you’re seeking.  Executives should have a photo that looks like an executive and an entry level photo could probably be a more casual photo.

Stay away from photos where you have cropped yourself out of a group, at a bar/party, or have a lot of distractions in the background.  Again – people want to see YOU – not a backdrop from your trip to the Grand Canyon (unless you are a travel blogger – lol).

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, LLc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, UK, & Mexico!  

We here at FSC want to thank each of corporate partners in the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment !

Article continued …

 

Headline:

  • When you sign up with LinkedIn, your current job title automatically defaults to this section. Change it as soon as you can. Your headline gives you 220 characters to share your value, expertise, and skills.  Done effectively, your headline can attract ATS systems and recruiters who are looking for candidates in your industry and is a very easy way to quickly tell people what you have to offer in your field. I like to add keywords and branding to it as well.

About:

  • Take some time to reflect about what you really want to communicate in this section. Don’t just add a one-liner, and certainly do not make yourself sound desperate to find a job (even if you really are).  Like your headline, this is a great place to share your brand – so make it strategic, appealing, and value-added! As with your resume, the summary at the beginning of your LinkedIn profile should be strategically written, compelling, and a quick synopsis of the best you have to offer, your highlights, and even some of your skills.  Using bullets and color in this section will make it stand out more than just including paragraphs of text.

Consider adding a “call to action” at the end of the summary to let people know you are available for interviews or are actively looking for a new position. You have 2,600 characters in this section, but only the first few lines may show up when people are viewing your profile, and the key is getting the reader to click on the “more” to read the rest. Make your first few lines appealing, inviting, and clear.

Skills:

  • The skills section is great but can also be a bit subjective. You need to add the skills that are the most relevant to your industry and position, whenever possible. Use strong keywords in this section, and make sure you are focusing on unique terms that make you stand out. “Staff Leadership & Development” sounds a lot better than “Leadership” and “Global Sales Operations Management” sounds way better than “Sales”.

As for the endorsements, this is where the section gets a little subjective. LI automatically puts the skills with the most endorsements at the top of the section; however, the top 3 skills are something you can…and should change, so that they are your strongest skills and the ones that are most relevant to your job search, regardless of the number of endorsements.

You have the option of including 50 terms in this list and that fills up pretty quickly – use the best fit and stay away from “fluff” terms that are expected in today’s professional world, like “Time Management” or “Team Player”.

These sections are just the tip of the iceberg in creating an amazing, optimized LinkedIn profile – but they are so important if you want to be “found” on LinkedIn, so you need to ensure that the content is unique to your job goals, industry-specific, and an effective marketing tool for your job search!

FSC Career Blog Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog – November 9, 2021

 

 

#JobSearch Do You Still Need a Resume with Recruiters Using LinkedIn? Recruiters Today are Utilizing LinkedIn More & More for Selecting Candidates.

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With a lot of discussions revolving around the importance of having a completed LinkedIn profile, it’s easy to ask yourself whether it’s even worth the time to visit executive resume services to craft a quality resume. Sure, employers put a high priority on looking at a job candidate’s LinkedIn profile, but they also still want to see a formal resume in most cases.

In fact, sometimes the HR department requires a copy of a candidate’s resume just to complete their hiring process, even if they already know they are hiring the candidate. Here’s why you should still prioritize writing an effective resume when searching for a new job. 

Use LinkedIn To Make Your Resume Appealing

Any good LinkedIn profile writer will use the platform to entice employers to want to reach out and ask for a resume. The idea of your LinkedIn profile is to give your audience a wide view of your skill sets, knowledge, accomplishments, experience and more. This is the place to be more generic about this type of information, but be specific enough to intrigue the reader. Then when you get to a point where you send out a resume to someone who has viewed your LinkedIn profile, you can give them more details and specifics about the points they’ve already read.

 

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Question: Want the ‘the best/current articles/blogs on the web’ on Job Search, Resume, Advancing/Changing your Career, or simply Managing People?

Answer: Simply go to our FSC Career Blog below & Type(#Jobsearch, #Resume, or #Networking) in Blog Search:  https://www.firstsun.com/fsc-career-blog/

What Skill Sets Do You have to be ‘Sharpened’ ?

 

 

Article continued … 

Why Employers Still Want to See A Resume

Visiting executive resume services is still valuable, since employers want to see a candidate’s resume for formality purposes, if nothing else. With the Applicant Tracking System (ATS) being so common nowadays, it’s important to at least have a copy of your resume available for this purpose. Plus, during a job interview, it’s always good to provide your interviewers with a resume to give them a basis for asking questions. And even better, the information on your resume may even answer some of the questions they have about you. 

There Will Always Be A Need for A Good Resume

We may see a time when writing an effective resume doesn’t carry as much weight as it does now, but there will always be a need for a good one. Some employers may prioritize LinkedIn as being their resource for finding potential candidates, with the final decision likely coming from how well-crafted your resume is and how well you handled the interview process. LinkedIn is a critical component of a job search, but you still have to give your executive resume plenty of attention as well.

It’s important to create a balance when it comes to the information you put on your LinkedIn profile, as well as your executive resume. These are two separate components of any job search, but they also have to be consistent with each other to make the biggest impact. Doing this can be time consuming and very detailed, but will pay off in the long run.

 

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog | July 1, 2020