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Your #Career : You Only have One Chance to Make a First impression…….When you Unintentionally MisUse or MisSpell a Word, you Appear to be Uneducated, & your Entire Message Loses any Sense of Credibility.

A client recently shared an email he had received from a competitor in his industry. The author of the email was attempting to position himself as an expert in their trade and belittle my client for his unique style of doing business. The email carried a negative tone and read as a stream-of-consciousness rant written in the late hours of the night with a bottle of scotch and a splash of venom.

Resume DNA Cover

It was quite obvious that the author did not proofread his document. The absence of punctuation and the six misspelled words did not compare to the closing statement: “There is no room in our industry for people like you who insist on going rouge.”

Let’s see—Dictionary.com defines rouge as: rouge n…….. A red powder, used as a cosmetic for adding redness to the cheeks.

A spellchecker will recognize rouge as a correctly spelled word—just as it will accept the spelling of the appropriate word: r-o-g-u-e.

When you unintentionally misuse or misspell a word, you appear to be uneducated, and your entire message loses any sense of credibility. As our poison-penned emailer may put it: “You’re nothing but a scoundrel with rosy-red cheeks.”

It is up to the writer to pay close attention to the content of their emails and letters. Words have many meanings. Read your messages out loud (we catch more mistakes that way), or have another person proof your work before you send your lyrical literature into the atmosphere.

 

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When a client sends a letter for me to review and tells me it was mailed yesterday, I’m wondering why they are wasting my time. I’m there to proof their work and maybe save them from embarrassment. I usually find several mistakes and will highlight their errors and send the document back for their wall of shame. Proofreading a document after it has been mailed is like closing the barn door after the horse has run away.

When your cover letter and resume are reviewed by hiring managers and they see inconsistencies, grammatical mistakes or spelling errors – what kind of impression are you making? When you express that you are “Detail Oriented” in your Profile and your resume is full of errors, do you think they will take you seriously?

If I see mistakes in a letter or resume it tells me the writer simply does not care. If I were making the decision to select this person for an interview, I would disqualify them immediately. Check the documents that you currently have online with the Job Boards, LinkedIn and all of your social media sites. There is a strong likelihood that you will find a mistake – hopefully not too embarrassing.

You only have one chance to make a first impression.

 

 

Excerpt from the book “Resume DNA – Succeeding In Spite Of Yourself” by John Singer ……. Read more:  www.johnmsinger.com

For every position that interests you there are dozens, possibly hundreds of applicants. You need to make yourself stand out — but how? Resume DNA: Succeeding in Spite of Yourself is a practical blueprint for navigating your way through a complicated, competitive job market. You’ll learn to identify the qualities that distinguish you from your competition, write cover letters and resumes that demonstrate why you’re a good fit, deliver an opening statement that enables you to control the interview, work your network and pilot a proactive search in the “unpublished” job market, and much more. With humor and warm encouragement, Resume DNA: Succeeding in Spite of Yourself reminds you of what you’ve already accomplished . . . and teaches you how to leverage those accomplishments as you make your way up the career ladder.     Available on Amazon.com

 

About the Author:  John Singer

As a certified professional resume writer (CPRW) and a dedicated career coach and advisor, John Singer has mentored and motivated professionals to identify their unique skills and talents and transition into meaningful and rewarding careers. As president and owner of Professional Development Strategies, John is committed to equipping clients with the necessary tools to communicate their strengths, build and establish professional networks, and secure positions that will allow them to soar professionally.

Earlier in his career, John was an episodic television writer and member of the Writers Guild of America. With a noted career in the broadcasting industry as a station owner/operator and radio personality, John combines his experience in business, marketing, and communication to inspire others to reach their highest levels of professional performance.

John Singer resides in Tucson, Arizona, providing outplacement services for companies internationally. He is a motivational speaker who educates and entertains his audience with practical advice on business, branding, career search, and life.

Your #Career : 10 Signs You’ve Stayed at Your Job Too Long…So How Do you Know it’s Time to Move On & Try Something New?

According to Business Insider, the average person spends 90,000 hours at work in their lifetime. Since work comprises most of our lives, it is critical that you spend time at the right company, pursuing the right opportunities. Among so-called middle-class wage earners, work is glorified. People vie to be the first in and the last out of the office or laboratory in order to prove their dedication (The Harvard Business Journal).

Free- Man at Desktop at Night

Americans don’t just spend physical hours at work. Work also composes our mental energy even when not in the office; stressing, reminiscing highlights, reflecting, or replaying exchanges with our bosses and co-workers.

So how do you know it’s time to move on and try something new?

  1. You dread getting out of bed in the morning

There are times when we simply just don’t want to go to work. But when the thought of going to work is filled with loathing, or you are constantly convincing yourself that you are just having a bad week or month, then it’s more than likely that your job isn’t the right fit.

 

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  1. You are not included in key meetings and decisions

This is a telltale sign that you are being phased out. When your expertise is no longer needed or valued, chances are you are no longer seen as an asset to your employers.

  1. Your work performance and productivity has slipped

You stop coming in early, staying late or taking on extra projects to get ahead. The work you produce is not something you are very proud of, often put off until the last minute. However, it is enough to keep you from getting reprimanded for not doing your job, and also not stand out enough to warrant being assigned additional tasks and/or projects.

  1. Technology will soon make your job obsolete

Technological advancement is occurring rapidly. Many jobs that once relied on the skills of a single person may not be the case anymore. It is important to consider training and/or retraining in your field to continue to make yourself valuable to your company. Additionally, with the rise of technology it is important to consider that your skillset may need to evolve beyond your scope and line of work and into another discipline.

  1. You frequently waste time surfing the internet and social media outlets

You spend less time working and more time surfing the internet, watching videos, or in the break room. Much of your time is spent intentionally distracting yourself from your job duties as you count down the minutes until you can leave.

  1. Your personal life is suffering

Business Insider has observed that couples in which one partner spends 12+ hours more than the usual 40 hours at work divorce at twice the average rate. So, whether it’s the physical hours you spend at work, the time at home engaged in work-related projects, or the time you invest your mental energy distracted or stressed about work—when work permeates into your personal life, it is time to consider new options.

  1. You are not learning or growing

You are not challenged by your work and your skillset is not being fully utilized. Your work should enhance your skills, ultimately adding to your value as an employee. Trainings are review, not applicable to your work, or nonsensical for one reason or another. As a result, you frequently try to concoct doctors appointments or other personal reasons as to why you cannot attend company meetings, trainings or events.

  1. You harbor resentment for your boss and colleagues

Regardless of your place in a situation, you blame your boss and/or colleagues for your lack of success, not being promoted, or your shortcomings. Often times, you find yourself bitter and jealous of others.

  1. Staff and budget cuts

When budgets and staffing are cut, you and your team are still expected to produce the same amount of work with significantly less manpower and financial means. Meeting deadlines will be challenging and work quality will certainly suffer; ultimately putting your job at risk.

  1. You are no longer passionate about your work

Your job and the work associated with it just doesn’t interest you anymore. The corporate culture doesn’t seem to fit your personality. Even after a vacation, or time away from your work; you come back feeling deflated, uninspired, and disconnected upon returning to the office. If recharging doesn’t reinvigorate your passion or interest for your job, it is time to investigate things that may do so.

 

Forbes.com | January 26, 2016 | Jennifer Cohen

 

 

Your #Career : What Recent College Grads Don’t Know About Getting Their First ‘Real’ Job … What Many New Graduates Don’t Fully Realize is the Amount of Competition Out There that They’re up Against. While Employers are Hungry for Talent, They have a Healthy Pool to Choose From. And Many of Those Candidates Already have Experience.

As a career coach and a mom with college-aged children readying themselves for the workforce, I hear from a lot of parents and recent grads with questions about how to best prepare for the “real world.” They want to know exactly what young adults can do today to position themselves powerfully to hit the ground running and land their first bona fide professional role right out of school.

I have my own thoughts about that, but I wanted to check in with a career expert who works extensively with recent college grads and who’s in the trenches helping young adults do what’s required to get hired quickly. I was excited to catch up this week with Ryan Kahn, a nationally-recognized career expert and star of MTV’s docu-series, Hired as well as creator of the video course How To Get Hired and founder of The Hired Group.

Here’s what Ryan shared.

Ryan Kahn (Photo Courtesy of The Hired Group)

Ryan Kahn (Photo Courtesy of The Hired Group)

Kathy Caprino: Ryan, what’s the first thing you think new grads should know about landing their first real job?

Ryan Kahn: What many new graduates don’t fully realize is the amount of competition out there that they’re up against. While employers are hungry for talent, they have a healthy pool to choose from. And many of those candidates already have experience. Many new grads have been led to believe there’s an ocean of great jobs just waiting to hire them and give them a signing bonus, but the reality is that, while new grads have a lot to offer, they’ll have to work extra hard to catch the attention of hiring managers.

Caprino: What’s the biggest mistake you see new grads making as they prepare to get their first job?

Kahn: Most often I see graduates missing the boat when it comes to planning ahead. And that’s understandable. Students are focused on classes and graduating. A lot of times preparing for the job market just doesn’t fit into their schedule. But there’s a lot students can do before they graduate to better position themselves when it’s time to start job hunting.

Get internships—as early and as often as you can.

Getting experience before you graduate is one of the biggest advantages you can create for yourself. Will it be a challenge to fit into your already packed academic schedule? Sure. Will it be worth it when you’re asked to list your qualifications and experience on a job application? Absolutely.

 

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Always be networking.

Not many people love networking, but it’s one of the most important secret weapons in your job search armory. Join clubs, attend meetups and conferences, and talk to your fellow students and faculty. Develop relationships with people that share your interests and you can learn from.

Start a portfolio.

Even if you don’t have tons of “real world” experience when you graduate, I’m willing to bet you have lots of great examples of college projects you can share.

Caprino: What are new grads missing when it comes to the interview process?

Kahn: Landing an interview is super exciting, especially if it’s for your first job. A lot of recent grads overlook some important rules of interviewing that could knock them out of the running. Here’s what they should keep in mind:

Be persistent, but not a pest.

One of the hardest things about interviewing is waiting for an update from the employer. There’s a fine line between following up and driving a hiring manager crazy with requests for updates. Establish a timeline for when you’ll be following up, and stick to it. For example, before you leave the interview, don’t be afraid to ask when you should expect to hear something. Also offer to reach out yourself in a week in the event you don’t hear anything.

Remember that you’re interviewing the employer, too.

A lot of folks new to the job market don’t realize that they’re not the only ones being interviewed. Finding the right fit is an important factor in succeeding at your first (of any future) jobs, so it’s important that candidates be prepared with a few insightful questions they plan to ask in an interview.

Study the culture.

Culture is increasingly becoming an important differentiator when it comes to attracting talent. And that means companies are really looking for candidates that fit into their existing culture. Do your research on a company before interviewing. Dig deep into the company’s hiring pages, read interviews with executives and scour social media for existing employees. Your goal is to get a sense for what the company values when it comes to culture, and make sure you’re aligned with that mission before you show up to interview.

Caprino: Any final words of advice new grads probably haven’t heard before?

Kahn: I think the biggest point most new grads miss is to remember that landing a new gig isn’t just about them—it’s about your potential employer, your mentors, and your network. Here’s what to know:

Celebrate failure.

When you’re looking for a job, it’s tempting to focus on your successes and shy away from failure. But the reality is that everyone who can help you along the way will be able to offer better advice if they know where you need the most guidance. Failure is a part of growing into your career, so embrace it and be open about it with your network.

Make yourself useful.

Your network will be filled with busy people. Take some time to figure out howyou can help them, and offer up your services. For example, if your mentor runs a blog, offer to write a few posts for them. Or it could even be as simple as forwarding along interesting articles you think people in your network might find helpful.

Don’t be so confident.

While a little confidence is always a good thing, too much of it can rub people the wrong way — especially those in positions to help you. Stay humble and let the folks in your network show you what they know. By giving them the opportunity to show off their skills, you’ll prove that you’re ready and willing to learn.

* *  * * * * *

My favorite tip here from Ryan is “celebrate failure.” Truly relish it. After 30 years in business, I’ve found that it’s our failures, missteps and detours that provide the most vital lessons and shape our understanding of who we really are and where we want to go. The sooner we realize that “failures” are a healthy, useful (in fact, essential) part of building a great and rewarding career (and stop beating ourselves up about them), the sooner we can get moving doing the important work of attracting and creating the most rewarding roles, projects and relationships that will support our highest goals.

For more information, visit The Hired Group.

To build a rewarding career, join my free webinar series The Quickest Path To Your Happiest Career.

 

Forbes.com |  March 24, 2016 | Kathy Caprino

Your #Career : Looking for a Better Job? 6 Expert Job-Hunting Techniques…If you’re Sick of your Job, you’re Not Alone. A Full Quarter of America’s Workforce is Fed Up, & Either Actively Searching for Another Job, Or is at Least Giving it Some Serious Thought.

This says a lot about the current state of the American workplace – and a lot about how Americans view the economy. On one hand, it’s a drag that so many people are unhappy. On the other, it’s a good sign that people are confident enough to test the waters of the job market.

Free- Man at Desktop at Night

The age-old question, of course, is how to mount an effective strategy to find a new, better, more satisfying job.

Job-search and career guidance site CareerCast has just issued a report to help everyone out. We all know that we should be taking certain measures to increase our chances of securing an interview – tailoring our resumes and cover letters, for example – but there are numerous other small, worthwhile steps to take to give yourself an edge over the competition. Employers are looking for quality candidates, and though you may know or think that you’re the ideal applicant, you need to sell yourself; that is, find a way to make that known to potential employers.

“Even with a low unemployment rate, applicants will always face some kind of job market competition, particularly for the most desirable positions,” CareerCast’s report says.” To help you get a leg up, CareerCast.com spoke with job-market experts in different capacities for the most up-to-date job hunting advice and guidance for 2016.”

With input from a number of recruiting and hiring experts, CareerCast’s report outlines six bulletproof strategies you can employ in your job search to help get results. Working in concert with your established tactics, these should help you get a leg up on the competition.

Here are CareerCast’s suggestions.

1. Get creative

Your resume is your primary tool in your job search, and it should be constantly evolving and changing to make sure that it is up to date, memorable, and hard to ignore. CareerCast suggests trying to put together a graphical resume, which commands attention, and looks incredibly slick.

“If you are in a visual or presentation focus field it’s nice to present something a little more than Times New Roman,” Blue Fountain Media hiring manager Tom Duffy told CareerCast.

 

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2. Get out of your comfort zone

You’ll have to slog through the proverbial mud a bit, if you’re hoping to break new ground in your career. The fact is, most people aren’t willing to get out of their comfort zone, and those that do are able to open up new paths and doors that weren’t there before. If you truly want to see change, you’ll need to take bold steps – which includes vanquishing fears and self-doubt.

Get off the beaten path, and think of different approaches to old problems. That means getting a little dirty, sometimes.

3. Become a Networking Warrior

You’ve heard it before: it’s not what you know, it’s who you know. Though you may have been apprehensive or shy about networking, you need to start getting out there. That may mean giving your LinkedIn profile some serious work, or transforming yourself into a permanent fixture at local networking events. The fact is, employers hire based off of employee recommendations. You need to be one of those recommendations.

“If anybody who works at Blue Fountain Media refers someone, I’m going to call them,” Duffy told CareerCast. “[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][A referrer is] 1. Going to know if [a referral] might have the skills we’re looking for, and 2. We communicate as a sign of respect to current employees.”

4. Know your value

Knowing what you’re worth can be tricky, but with tools like PayScale, Glassdoor, and information from the government about your industry, it’s easier than ever. Just sit down and do some research – figure out what skills you have, and what they are potentially worth to a company in your industry. Recruiters know what you’re worth. So go in to a negotiation with realistic expectations.

5. Do your homework

Again – do some research ahead of time. That not only includes salary expectations, but digging into the details of the company that you’re applying to, the industry it’s in, and perhaps even the individuals you’ll be meeting if granted an interview. When preparing for the interview, make sure you have a plan to demonstrate how and why you’re the perfect fit, and discuss your skill set as it relates to what the company is looking for.

Be versatile, quick, and confident.

6. Be respectful

Above all, you need to have a good attitude when putting yourself on the job market. That doesn’t mean simply smiling and going through the motions, but also highlighting the positives from the job you’re leaving, and any other work experience – even though it may not have all been rosy. Employers don’t need to think that you’re going to quit after a year, and go trash them on the Internet and to others in the industry. Be respectful, and communicate that you’re the type of person they’ll want on staff.

Follow Sam on Facebook and Twitter @SliceOfGinger

 

CheatSheet.com | March 23, 2016 | Sam Becker

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Your #Career : How to Find a Job Abroad…Finding a #JobAbroad Can be Difficult. However, If you are Experiencing a Time in your life When you can Easily (or even with some effort) get Up & Move to Another Country, Applying for a Job Abroad Might be a Fun Change for You.

Perhaps you have been pondering a career or job change: Maybe you’re bored, maybe your job isn’t good for your health, or possibly you just want to try something new. While it can be difficult to find a job in America, finding a job in a different country can be difficult in other ways. You have to compete with people who already live in your desired area, and often, there are different job requirements or application directions.

Free- Lighthouse on Cloudy Weather

Simply finding a job abroad can be difficult. However, if you are experiencing a time in your life when you can easily (or even with some effort) get up and move to another country, applying for a job abroad might be a fun change for you. You won’t always be able to take a job in a different country, and you might find that doing so helps boost your career. Here are some ways to find a job overseas.

1. Do an initial search

Completing an initial search can help you determine what jobs are available, and where the jobs are.OverseasJobs.com or Idealist are great sites to use to start your job search, if you have a specific country in mind. You can also search by your profession. Consider that in order to work in some countries, you may need to know the language (which could narrow your search). Also, although the idea of working in a different country is exciting, you will want to consider all the variables such as cost of living, proximity to stores, availability of the comforts you are used to, cost to travel, and so on. Don’t get caught romanticizing a particular country that won’t meet your needs.

 

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2. Check with your company

Many companies have international offices, so your company might have opportunities available in different countries. Although a job abroad is desirable to many, it isn’t doable for everyone. If your family is willing to move, or you live by yourself, you may have an advantage over other simarly qualified individuals who can’t pack up and move right now. Because you already work for your specific company, it also might be easier for you to get a job abroad without changing employers. The advantages of working abroad include building your skills, learning to work with people from different cultural backgrounds, and getting to experience a new culture.

3. Get the word out

If your company doesn’t have any international offices, or there are currently no openings, then you might need some extra help. Although there are jobs available in other countries, you may have a difficult time competing with locals unless you have a very desirable skill set or training. In order to help you in your search, start telling people that you want to work abroad. Post on social media, share with friends and contacts, and let other people help you in your search. You never know when you might connect with a friend of a friend who can help you find the right job for you in a different country.

Social media can be very useful, but to make your specific network the most effective, be sure to contact people individually instead of en masse, be clear about what you are looking for, and send your resume to the people you think might be able to help.

4. Gain the skills you need

If you have been searching and applying for jobs and you are not having any luck, you may need to beef up your resume. You can start taking language classes if you want to work in a specific country where speaking the language might help you. You also can look at specific jobs that you might want, and take classes or get certifications that will help make your resume more appealing to the people reviewing your resume.

If you studied abroad in college, you may be able to use that experience to your advantage as well; this is especially true if you are applying to a job in the general geographical area that you studied in. Make sure you include information about your study abroad experience on your resume and in your cover letter. If you didn’t study abroad, and you can afford the time away from work (and the trip itself) you also might want to visit your ideal location for your future job abroad. Then you can include the fact that you will be visiting soon in your cover letter. Doing so may make hiring managers more comfortable since they can meet with you in person.

5. Consider the details

Be sure to consider the different tax rules, the necessity of a work visa, and other important logistics as you attempt to find a job abroad. It’s important that you individualize your resume and cover letter for the specific job you are applying for, as well as the country the job is in; doing so will make you appear more genuine, and will show that you actually looked into the country and the position.

If you make it past the initial cut and you get a phone interview, be sure to do your research and be prepared; also be energetic, be confident, and be sure to give yourself time to think of a good answer. If you have a Skype or video interview, be sure to dress the part.

 

CheatSheet.com | March 14, 2016 | 

 

 

#Strategy : How to Create a Killer LinkedIn Profile in 5 Minutes… Want to Attract More Clients, & Customers using #LinkedIn? Here’s a Simple, Copy-&-Paste Script you Can Use to Make it Happen!

If you want to Discover How to attract Clients using LinkedIn , it’s critical to understand what your ideal audience on that particular platform wants… and what they don’t.

Free- Business Desk

For instance, they’re not interested in reading an online version of your work résumé. (In fact, that’s about as far away as you can get from creating a killer LinkedIn profile.)  They do want to know, as quickly as possible, who you are, what product or service you provide, and how that product or service can help them achieve their goals. They also have to know how to take next steps to working with you, so they are going to be frustrated if you don’t place your contact information in some strategic places.

I want to show you how to create a client-attracting, lead-generating LinkedIn profile in five minutes or less. Before I get there, however, I need to make one thing clear: If you want to attract your ideal clients and customers on LinkedIn, you must adhere to these two core tenets: Speed and Clarity.

The fastest way to ensure you deliver on those two key elements is to think about one simple reality: How most of us tend to consume content online.

Even as you’re reading this post, you’re likely flicking along on your phone or scrolling on your laptop, scanning and moving fast, stopping only when something stands out and grabs your attention. Your ideal customer is doing the same.

 

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When it comes to laying out your LinkedIn profile in a way that appeals to prospects who are quickly scanning to see if you have what they need, the “copy and paste” template below works as well as anything I’ve seen on the platform.

Best of all, the entire process should take less than five minutes.

The copy-and-paste template for generating Leads on LinkedIn.

(Note that I use ALL CAPS for sections like “WHAT I DO” and “WHO I WORK WITH” to help those headers stand out, since LinkedIn, as of this writing, doesn’t allow you to use bold or italic text on your profile page.)

WHAT I DO: I help [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][MY TARGET AUDIENCE] achieve [THEIR TOP GOAL] by providing [MY PRODUCT or SERVICE].

WHO I WORK WITH: I partner with [TARGET AUDIENCE or INDUSTRY TYPE] including:

[Insert Bulleted List of Job Titles, Industry Names, Client Types, etc.]

WHY IT WORKS: When you partner with [MY COMPANY NAME], you get the most efficient, effective, and affordable [PRODUCT or SERVICE] that [TARGET AUDIENCE] are looking for right now.

WHAT MAKES ME DIFFERENT: [Answer that question! What makes you unique/different/better than similar vendors or competitors? XYZ years of experience? Certifications/Patents/etc.? Something else?]

WHAT OTHERS SAY: [Copy and paste two-three testimonials in this area. Make them specific to the product or service you’re offering or the industries you’re serving. Focus on the results clients got from using your product or service. Include the full name of the person and his or her company to give your testimonials more legitimacy.]

HOW IT WORKS: [Explain how your process — “we start with a free evaluation, we do an analysis of your website’s SEO rankings,” etc.]

READY TO TALK? Feel free to connect with me here on LinkedIn, drop me a line at [EMAIL ADDRESS], visit me online at [WEBSITE URL] or call me directly at [PHONE NUMBER].

Look here: great LinkedIn summary examples.

If you want to see some great examples of how LinkedIn Riches students of mine have followed this format to near perfection with their LinkedIn profile summary sections, check out these profile pages:

Your turn — update your LinkedIn summary!

Time to take action! Copy and paste the template above into your LinkedIn summary section, then leave a comment below and let me know how it turns out!

 

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The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
PUBLISHED ON: MAR 2, 2016
BY JOHN NEMO

Founder and CEO, LinkedIn Riches

 [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Your #Career : 25 Colleges with Alumni who will Jump-Start your Career…Networking can be Difficult & Time-Consuming, Especially Early in your Career. But Graduating from a School with a Solid Alumni Base means Diving Straight into a Built-in Network of Professionals. 

The Princeton Review compiled a list of the 25 colleges with the best alumni networks in the country, featured in the book “Colleges That Pay You Back: 2016 Edition,” published in February, based on students’ ratings of how visible and active alumni are on their campuses.

Texas A&M former students

At Texas A&M University, you become an Aggie for life.

We’ve also gathered salary data from PayScale to show how much new graduates from these schools can expect to make. 

Read on to see schools with active alumni who help students get ahead.

25. Colgate University

Location: Hamilton, New York

Median starting salary: $54,000

Colgate graduates find themselves among good company; the school counts NBCUniversal CEO and president Stephen Burke and Ben & Jerry’s cofounder Ben Cohen among its notable alumni. Many are willing to lend a hand to undergraduates as well — students reported to the Princeton Review that “alumni would jump over any hurdle for you.”

 

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24. Stanford University

Location: Stanford, California

Median starting salary: $62,900

Stanford alumni — a network more than 217,00o deep – provide extensive help to their alma mater through a CareerConnect, a job board that exclusively lists job openings from Stanford grads. Alums also volunteer with “career communities” of undergraduates in a specific field who aim to stay on the best path toward finding a job.

The school boasts no shortage of big namesamong its graduates, including Google cofounders Larry Page and Sergey Brin, author John Steinbeck, and former US president Herbert Hoover.

 

23. New College of Florida

Location: Sarasota, Florida

Median starting salary: $39,800

Graduates of the New College of Florida stay involved with their alma mater long after graduation by mentoring current students, hosting alumni events, and working with students on independent study projects. The school’s Alumnae/i Fellows Program pairs current students with New College graduates who coach them through a semester-long course or workshop in a specific field.

 

22. Cornell University

Location: Ithaca, New York

Median starting salary: $58,200

Cornell encourages its alumni to invest in the next generation however they can. The school continously looks for alumni volunteers to mentor current students, speak on panels, and host student shadows in their offices. Cornell’s thriving alumni associationalso hosts networking events, conferences, and other activities that keep connect graduates from every class.

21. University of Georgia

Location: Athens, Georgia

Median starting salary: $45,900

Every year, the University of Georgia hosts an alumni career fair where current and former students connect with potential employers from nearly 100 companies, including Dish Network, Morgan Stanley, and State Farm. Alumni also have access to monthly webinars, online job boards, and networking events in Atlanta.

20. Florida State University

Location: Tallahassee, Florida

Median starting salary: $42,700

Florida State University‘s alumni network runs more than 80 local chapters across the US, keeping its nearly 300,000 alumniconnected long after they graduate. In addition to networking opportunities, these chapters offer members job search assistance, résumé referral services, help with career planning, and more.

 

19. DePauw University

Location: Greencastle, Indiana

Median starting salary: $46,600

DePauw undergrads enjoy access to an alumni database where they can meet and contact fellow Tigers in their respective fields. Students can also take advantage ofTigerTracks, a job board exclusively available to DePauw students and alums.

DePauw graduates join the ranks of numerous notable alumni, including ESPN founders Bill and Scott Rasmussen, author Barbara Kingsolver (“The Poisonwood Bible”), and former vice president Dan Quayle.

18. Lehigh University

Location: Bethlehem, Pennsylvania

Median starting salary: $60,400

Lehigh thinks of its alumni as a family and aims to maintain relationships with both people and companies. Every year the university holds events like the Conference of Accounting Professionalism, a weeklong program where students work directly with executives from major firms.

 

17. University of Florida

Location: Gainesville, Florida

Median starting salary: $48,800

Across the globe, University of Floridaalumni can connect with one of almost 100 “Gator Clubs,” which organize cultural and academic activities, host speakers, provide networking opportunities, and keep Gator pride going strong.

UF’s alumni association also offers severalcareer resources to help graduates harness new skills, learn abut job openings, and network with fellow alums.

16. Union College

Location: Schenectady, New York

Median starting salary: $50,800

Despite its small size — fewer than 2,500 students — Union College boasts an impressive alumni base, counting former Cosmopolitan editor Kate White and William Henry Seward, the secretary of state under Abraham Lincoln, among its distinguished alumni.

Current students can take advantage of the school’s Becker Career Center, which connects them with alumni in their field, helps them write polished résumés and cover letters, and teaches them valuable interviewing and job search skills.

 

15. Ohio State University at Columbus

Location: Columbus, Ohio

Median starting salary: $48,000

Ohio State’s Buckeye Careers Networkconnects students and alumni with job postings, internship opportunities, and co-op listings. Even after graduation, the alumni association offers career management services to help every Buckeye perfect their résumé, find a new job, or hire a fellow Ohio State alum.

14. Gettysburg College

Location: Gettysburg, Pennsylvania

Median starting salary: $47,600

Gettysburg College’s alumni relations office specializes in bringing current students and alumni together through regional events like happy hours, networking nights, performances, and sporting events.

Alumni can also sign up to speak with prospective students and their families, offer career advice to current students, and attend networking receptions, among other opportunities. “The support from the alumni helps with having lots of options for internships and jobs,” students told the Princeton Review.

 

13. Southern Methodist University

Location: Dallas, Texas

Median starting salary: $50,000

Every spring, Southern Methodist University hosts a career and internship fair open to both current students and alumni. The school maintains relationships with a number of renowned companies, including AT&T, EY, and Oracle, to help every Mustang find their dream job.

Graduates join a distinguished group of alumni that includes former-First Lady Laura Bush, Academy Award winning actress Kathy Bates, and TOMS Shoes founder Blake Mycoskie.

12. Bucknell University

Location: Lewisburg, Pennsylvania

Median starting salary: $56,800

Even years after graduation, Bucknell alumni remain dedicated to the school — and current students take notice, according to thePrinceton Review. The university itselfstrengthens these ties through LinkedIn groups that help alumni make professional connections, career-related webinars, and opportunities for employers to recruit current students.

 

11. University of Virginia

Location: Charlottesville, Virginia

Median starting salary: $54,100

While the University of Virginia seeks to engage all alumni, it pays special attention tohelping its young alumni succeed through programs like the Young Alumni Council, “city parties” that connect alums with others in their city, and school-sponsored reunions.

UVA counts actress and screenwriter Tina Fey, news anchor Katie Couric, and iconic author Edgar Allan Poe among its esteemed alumni.

10. Virginia Tech

Location: Blacksburg, Virginia

Median starting salary: $53,800

Once a Hokie, always a Hokie. And throughVirginia Tech‘s “Hokies4Hire” program, students and alumni can apply for jobs, internships, and co-ops. Current students can even land on-campus interviews from the program.

Post-grad, VT’s alumni association continues to keep Hokies in the loop through LinkedIn groups, webinars with career experts, and networking opportunities with fellow alums.

 

9. Wellesley College

Location: Wellesley, Massachusetts

Median starting salary: $45,900

“Wellesley’s alumnae network is one of the strongest I found in my college research, and Wellesley’s career placement services will assist alumnae no matter how much time has passed since they graduated,” one student told the Princeton Review.

The school’s powerful alumnae base includes: journalist Diane Sawyer, presidential candidate and former-Sen. Hillary Clinton, and Madeleine Albright, the first female secretary of state.

8. Hampden-Sydney College

Location: Hampden-Sydney, Virginia

Median starting salary: $49,800

Hampden-Sydney College believes graduates can go on to any career they want, and the school supports them in making whatever that is a reality. Hampden-Sydney takes advantage of its alumni network to fulfill that vision, including programs like TigerConnections, an in-house job board where alumni frequently share job and internship openings.

 

7. Clemson University

Location: Clemson, South Carolina

Median starting salary: $51,400

With more than 136,000 alumni,Clemson‘s reach in the professional world stretches far. The school’s alumni association provides graduates with a number of servicesto help advance their careers, including job postings from fellow alums, networking opportunities, and connections within recruiting agencies.

 

6. St. Lawrence University

Location: Canton, New York

Median starting salary: $44,700

St. Lawrence University has several programs in place that give current students the opportunity to be mentored by alumni in their desired field of study. For example, undergraduates can enroll in the “Shadow a Saint” program, which matches them with an alum to shadow for up to a week.

“Networking and alumni contact is HUGE!” a student told the Princeton Review. “Alumni are very helpful and are proud to lend a hand.”

 

5. Wabash College

Location: Crawfordsville, Indiana

Median starting salary: $44,700

Students at all-male Wabash College can “test drive” any career they’re interested in through the school’s externship program. Students spend up to a month intensively shadowing someone in their desired career — typically a Wabash alum — to see the ins and outs of the profession.

Students can take it a step further with the Peer Immersion Experience, where they test out a variety of positions through weeklong immersions that include networking opportunities, site visits, and hands-on experience.

4. Claremont McKenna College

Location: Claremont, California

Median starting salary: $50,100

Before they even graduate, Claremont McKenna students are able to find mentors in their industry using the school’s Mentor Connect program. Based on their interests and experience, Mentor Connect matches current undergraduates with alumni who formally mentor the students over a 10-week period.

The school also touts an expansive internship database to help students bolster their résumés and gain real experience in their fields of study.

 

3. Texas A&M University at College Station

Location: College Station, Texas

Median starting salary: $54,300

Few graduates are as proud as those who callTexas A&M their alma mater. And that pride comes with more than just a profound sense of school spirit — it means joining a community more than 436,000 strong.

Through The Association of Former Students, Aggies can access tools to help them craft the perfect résumé, ace interviews, and learn effective networking techniques. They can also connect with fellow alumni through class reunions and game day meet ups.

2. Pennsylvania State University

Location: University Park, Pennsylvania

Median starting salary: $51,500

Penn State’s alumni base includes more than645,000 people — that’s more than half a million Nittany Lions worldwide. “One of the best things about Penn State overall is the fact that the alumni network is one of the largest in the United States,” a student told the Princeton Review. “Because of this, PSU alums seek out Penn State grads for jobs at their companies.”

Even after graduation, the university helps students further their careers. Members of thealumni association can take advantage of virtual networking events, career fairs, volunteer career coaches, and more.

1. Dartmouth College

Location: Hanover, New Hampshire

Median starting salary: $55,500

When it comes to networking and building professional connections, alumni are one of the most valuable resources Dartmouth offers its students. “They love to stay involved with the college and are often willing to talk to current students about careers — and many have been known to give internships and jobs to Dartmouth students,” a student told the Princeton Review.

Dartmouth’s distinguished alumni include actress and screenwriter Mindy Kaling, private equity billionaire Leon Black, and former US Treasury Secretaries Henry Paulson and Timothy Geithner.

 

Businessinsider.com | February 26, 2016 | Emmie Martin

 

 

 

 

 

Your #Career : 17 Tricks for Landing a Job that Isn’t Advertised … or Doesn’t Exist….There’s a “Hidden Job Market” with Tons of Unadvertised Jobs. And as it Turns Out, There are some Easy Ways to Crack It.

“This is good news for job seekers who are a little adventurous but also strategic,” explains Lynn Taylor, a national workplace expert and author of “Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job.” “A hidden market affords you endless opportunities to pursue your dream job. Whether a job is unadvertised or hasn’t even been created yet, by being proactive and pursuing the companies you want to join, you’ll increase the odds of finding what you want. And if the stars line up, you may even have limited or no competition.”

Free- Lock on Fence

With any job search, networking is critical, but especially if you pursue this alternative tactic,” Taylor adds. “If you know any insiders who either work or have worked at the companies you’re interested in, that’s great news. Or, you may know an industry contact who can refer you to such a person. But remember that if you’re casting a wide net and are still employed, you must use a lot of discretion.”

Your “hidden job search” will require a lot more research, tenacity, and emotional intelligence than a traditional one, she says, “because you typically have to do more persuading and take the time to package yourself extremely well when you’re trying to land an unadvertised, or non-existent job.” But the effort can be well worth it, she adds.

If you’re up for the challenge, here are 17 tricks for landing an elusive, hidden job:

1- Work on mastering your soft skills.

Taylor says you’ll need: good communication abilities, strong drive, excellent street smarts and instincts, great networking skills, diplomacy, intellectual curiosity, persuasiveness, an ability to articulate your pitch, passion, and creativity.

Aside from having a competitive, marketable skill set, these are some soft skills that can make a huge difference when trying to tap the hidden job market.

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2- Find your ‘unique selling proposition’ and master your elevator pitch.

You can’t be all things to all people, so zone in on your brand and “unique selling proposition.”

“Who are you in your industry sphere? What have you accomplished that makes you unique? Where are these skills most needed?” Taylor asks. “Make your elevator pitch powerful and succinct. Once you have your packaging complete, this kind of targeted search will be much more efficient.”

 

“When pursuing hidden jobs, this is more true than ever,” she explains. “Your question should initially be about whether they can help steer you in the right direction. Informational interviews are a foot in the door, too. They may be arranged because the hiring manager views them as a safe approach to keep your expectations low.”

3- Do your homework.

If and when you decide to pursue this type of job search, the onus is on you to conduct extensive research. “You have a little more latitude when there’s a published opening, but this requires a deeper understanding of the industry, company, their mission, department, specific contact names and duties, as well as knowledge of how you can contribute in a meaningful way,” Taylor explains.

Use keywords and the company name not only on LinkedIn, but through a general search, she suggests. “This way, you’ll find endless information on companies, people, strategies, news, and more.”

Roll up your sleeves and become a job sleuth. “Read news releases. Look for people with common interests and think out of the proverbial box. If one of your prospective hiringmanagers plays on a local golf team or is involved with your favorite charity, for instance, forge ahead and leverage commonalities. If they had an anniversary or major achievement in the press, mention that in your pitch,” she says.

 

“Since job networking has virtually become synonymous with LinkedIn, and networking is a huge part of your strategy, take advantage of this critical tool,” she says.

4- Network non-stop.

Spread the word about your job search on social media, talk to colleagues, reconnect with former colleagues, attend industry meetings and conferences, and talk with relatives and friends to get the word out. “Just be sure to thank your contacts along the way and offer to helpthem if they need anything,” she says. “Pay it forward.”

If you tell enough people about what you’re looking for and the value you can bring to a company, someone may say, “Oh, I think a job like that might be opening up at my company soon,” or a startup founder may hear about you and say, “We could probably use someone like that on our team.”

“With any job search, networking is critical, but especially if you pursue this alternative tactic,” Taylor adds. “If you know any insiders who either work or have worked at the companies you’re interested in, that’s great news. Or, you may know an industry contact who can refer you to such a person. But remember that if you’re casting a wide net and are still employed, you must use a lot of discretion.”

 

5- Stay on top of industry and company news.

Your homework is never done.

Set up alerts and stay on top of company and industry news. “It will help open doors and elevate your personal brand with prospective hiring managers,” she explains. “Google alerts is a must-have, but so are those from job-related apps. Openings for similar jobs at companies can give you a sign that your timing is good. Just be sure not to become overwhelmed with every app on the planet, especially if you’re easily distracted. Be focused and selective.”

6- Watch for companies in ‘hiring mode.’

When you read stories of companies hiring in your field, that’s a clue you have an above-average shot at either filling an unadvertised position, or potentially having one created for you, Taylor says.

 

7- Zero in on your dream job or company.

Finding a hidden job is more laborious, but your approach here is quality, not quantity. “So before you launch your campaign, have a clear idea of the position and companies that most appeal to you,” Taylor suggests. “Then scour their websites to familiarize yourself with their goals and people.”

8- Become a LinkedIn Guru.

“Since job networking has virtually become synonymous with LinkedIn, and networking is a huge part of your strategy, take advantage of this critical tool,” she says.

Learn the ins and outs of it; add meaningful connections; explore the benefits of LinkedIn Premium; post helpful articles to your page and groups; engage with members who might help you; look at your connections and their connections; offer to help others; write to employers; and regularly look at job postings on the site.

 

9- Ask for guidance, not jobs.

People are much more receptive when they’re not put on the spot.

“When pursuing hidden jobs, this is more true than ever,” she explains. “Your question should initially be about whether they can help steer you in the right direction. Informational interviews are a foot in the door, too. They may be arranged because the hiring manager views them as a safe approach to keep your expectations low.”

 

10- Volunteer and join committees.

Not only does volunteering with a charity help you give back, it can also establish trust, strong professional bonds, and friendships, she says. “If there’s an industry association that accepts volunteers and you can join a committee, you will interface with people who instantly have common interests. Job seekers who give back to their community have an edge in hiring, too, all things being equal.”

 

11- Call and email.

Did you need to read that twice? “In this day and age, calling a perfect stranger at a company with anything having to do with a job seems risky,” says Taylor. “However, that could be the very reason that you stand out. Some added ammunition: You know someone in common, you’re highly diplomatic, you have a competitive skill that’s in demand, and you understand their mission and corporate culture.”

Your email can acknowledge that they have no openings, but your background can be described as mutually advantageous for specific reasons. “This is where your deep knowledge of the firm can reap major rewards.”

12- Go as high as you can.

Depending on how senior you are and the size of the company, don’t be afraid to reach out and reach high in the organization.

“If you’re a mid-level IT manager, it may make perfect sense to target the CIO or CTO, especially if you have a very marketable skill. If you start too low, you may have to deal with the ‘fear factor’: No one wants to help a job candidate who could threaten their job security,” she says. “Accessing the email can be tricky, but there are ways to figure it out, and beginning with the appropriate admin can at least get you in the door.”

 

13- Consider project work or a temp job.

One way to land a job when there’s no advertised opening is to offer your services as a project worker, consultant, or high-level temporary worker. “If a full-time position is in the offing, you’re already well situated,” Taylor says.

14- Be kind to the gatekeeper.

“Most of the corporate positions I accepted were never advertised,” Taylor says. “I targeted companies with whom I wanted to work. I also believe that administrative assistants are the unsung heroes of today’s companies. They’re often the trusted confidantes of C-suite executives.”

Many job seekers make the mistake of overlooking this vast resource and try to circumvent them in emails or calls. But consider their knowledge and influence, she advises. “Executives who are told by their admins that a great candidate contacted them are much more likely to show interest than if the job seeker is evasive. This is where your people skills can shine, as you show respect for the very people who can be invaluable allies.”

 

15- Have a thick skin and remain positive.

No matter how diplomatic you are, you’ll run across people who will turn you down. “It’s fine. You’re not here to please everyone and you just became one person closer to landing a great, unexpected interview,” she says. “Negativity can drag anyone down, but if you remain tenacious, you will get traction.”

 

16- Be patient.

If you need a new job fast, this isn’t necessarily the way to go about it. But if you have the luxury of time, it’s an excellent approach.

However, you need to be patient. You’re trying to find jobs that are not advertised or may not even exist yet, so the process may be challenging and can take a while. Don’t give up too easily.

17- Assume an entrepreneurial mindset.

Tell yourself, “They need me more than I need them” until you believe it.

“View yourself as a catalyst for the company’s growth,” says Taylor. “Put yourself in the shoes of the manager and market yourself accordingly.” How will they advance their mission with you on board? What unique abilities do you bring to the table? Consider that you’re offering something they need versus asking for a favor.

“When conducting your job search, it’s wise to pursue the obvious: publicly posted openings,” she says. “But when you expand your options to the ‘unseen,’ the possibilities are only limited by you.”

 

 

Businessinsider.com | February 19, 2016  |  

Your #Career : 5 Hiring Trends To Watch In 2016… #3- Social media will be Increasingly Used to find Candidates. (i.e. your LinkedIn Profile)

As 2016 gets into full swing, we’re beginning to see several key hiring trends develop. Based on my insights as a former recruiter, I believe these themes bode well for job seekers looking to make the most of their career this year by finding a new job.

Free- Business Desk

Here are five trends job seekers can leverage in finding their next great role:

1. Job offers will include more perks and benefits. According to Mercer, salary increases this year are projected to be 2.9%. So, if you’re planning on remaining in your current job, chances are your raise will not be significant (if you receive one at all).

As such, job seekers looking to increase their earning power by pursuing external opportunities should also focus on negotiating more bells and whistles in their offer. In light of the current talent shortage, employers are generally hungry for quality candidates. Seekers should leverage this not only in negotiating financial benefits like base compensation, a sign-on bonus and relocation allowance – which may be more difficult to attain in the current economic climate – but also for perks like flexible work schedules and additional time off. Candidates can expect to see offers that include ramped up benefits like unlimited personal time and extended maternity and personal leaves.

 

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2. Increased interest in boomerangs. The trend of employees considering returning to their former employers is on the rise. In a recent Monster poll, more than half of participants revealed that they’d consider returning to a former employer.

To that point, an additional 28% reported that they are already boomerangs. As more recruiters (and therefore employers) tap into this potential gold mine of rehires, they’re discovering the benefits of a former employee: boomerangs already know the company culture and infrastructure, which can help reduce their time to hire as well as their ramp up period.

We can expect to see more companies hosting in-person and virtual alumni events to network and re-establish rapport with their former employees, and, most importantly, build a pipeline of valuable potential rehires.

3. Social media will be increasingly used to find candidates. Back in the day, employers could only rely on resumes and cover letters to get a sense of a candidate’s qualifications. As we all know, the Internet and social media have made it much easier for them to find and research potential candidates – especially elusive talent that may not be actively looking for a job.

While resumes and cover letters are still staples of the process, expect recruiters to check out your online profiles in addition to what you have submitted – or even before you submit anything at all.

The really good news? Whether you’re looking for a job, applying or simply networking, having an active, polished online presence can make it easier for recruiters to find you and reach out about opportunities you may not have even known existed. Be reachable and, more importantly, be responsive to their emails, even if you’re not interested at the time.

4. More lucrative employee referral programs – and beyond. When I worked in corporate recruiting, all of my hiring managers shared one common hiring metric: the number one source of new hires was employee referrals.

In 2016, it’s likely employers will ramp up their referral programs for employees, as well as start extending referral bonuses externally, such as offering $100 to $500 to friends of the company and former employees. As the war for talent heats up, keep your eyes open for opportunities to refer friends and colleagues.

5. More offers will include flexibility. Until recently, it was common for candidates to be nervous about asking potential employers for flexible work arrangements.

Now more and more employers are offering flexibility as part of their employment package up front. And the options will continue to expand this year – from occasional telecommuting to staggering work hours and more. As the workplace continues to evolve, hiring practices will change along with them.

Vicki Salemi is a career expert for Monster, author, public speaker and columnist.

 

Forbes.com | February 18, 2016 | Vicki Salemi

Your #Career : Ready To Leave Your Corporate Job And Start Freelancing? Here’s What You Need To Know…Projections of More than 40% of the Workforce Will be Made up of Freelance Workers by 2020.

Intuit projects that more than 40% of the workforce will be made up of freelance workers by 2020. Other research shares that by the end of this decade over half of the private workforce will be independent. If these projections holds true, millions of Americans will transition into a freelance career over the next four years.

Free- NYC Skycraper

To learn more about how corporate professionals can transition seamlessly and effectively to the freelance life, I caught up with Constantine Anastasakis, Senior Director of Business Development and Strategy for Fiverr, an online marketplace that matches freelancers with buyers ranging from SMBs to major corporations. Fiverr reports having facilitated more than 25 million transactions since 2010 across more than 100 categories of services.

Constantine shares his tips for freelancer success:

Kathy Caprino: Constantine, what do you think are the key criteria and questions one should consider when thinking about the transition from full-time to freelance?

Constantine Anastasakis: Any successful freelancer will tell you that the transition from a full-time career to independent work is challenging, especially if you want it to be lucrative. Compared to a corporate career, the world of freelancing can be unpredictable and intimidating. While issues like finding work and creating income stability are often seen as the top barriers to doing more freelance work, it’s important to remember that it’s been done successfully by thousands upon thousands of others. Preparing for the transition before diving right in can help make it less choppy.

Before you start freelancing full time, consider doing it as a side gig first. Redd Horrocks, one voiceover actress on Fiverr who earns six figures annually, started working independently on Fiverr while she held a full-time job as a stage manager for an event production company. At first, she used her side gig to help her pay off thousands in credit card debt. Once she paid off her debt, she started banking her income from her full-time job and using her freelancing income for living expenses. Redd’s success didn’t happen overnight, and she didn’t start freelancing thinking she’d make six figures right away. She set small attainable goals, like paying off one credit card, then moving onto the next. Eventually, she saved enough to make a down payment on her house and still had a deep savings bench that eased the transition to freelancing full time.

It takes hard work, persistence and patience to successfully transition into a freelance career. While it won’t happen right away, you have to start somewhere. Freelancing on the side (while working a corporate job) first is a good way to mitigate some of the risk, save money and decide that you really love it before taking the plunge.

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Caprino: What do you think differentiates very successful freelancers from those who struggle?

Anastasakis: Most freelancers have the passion and drive to be successful, but many don’t know where to start when it comes to finding clients. Look at starting a freelance career like starting a business from the ground up. You have to build a strong customer base, then fortify and expand that base. Whether you’re working in a more traditional environment or through a marketplace, the reality is the same: your clients are everything.

Successful freelancers service their clients with any eye towards organic business growth. They develop individual relationships with new customers to convert them into long-term customers. Eventually these relationships will pay dividends down the road without outbound marketing efforts. A strong network will always reap multiplier benefits.

One freelancer who can speak to this is Ryan Heenan. He sells custom jingles and animated videos online and has more than 4,000 positive reviews from his buyers. His secret? He builds personal relationships with his customers by asking a lot of questions up front, specializing his offerings and following up to make sure his customers get what they need. As a result, about 40% of his customers are repeat buyers.

Caprino: What do freelancers need to know that they weren’t aware of as corporate employees?

Anastasakis: One of the worst mistakes new freelancers can make is selling themselves short . You see it time and time again: a new freelancer offers to do too much work for too little money  in an effort to over-service their clients. While you should always provide top-notch service to your clients, you have to know the market. If you’re going to start selling copywriting services, research what other freelancers are charging for copywriting. You want to be competitive and you absolutely want to keep in mind your experience and breadth of portfolio, but charge your clients what your skills are worth.

You should also differentiate your offerings to help them stand out. You can do this through a variety of tactics including offering a wide portfolio of work to create a simple buying experience, or utilizing marketing tools like videos to draw attention to your services and offer greater visibility. Another essential step is to carve out a niche for your offerings. You can be a video photographer and specialize in only one type of video photography or style. It may seem counterintuitive and limiting, but it actually enables you to charge more for your services thanks to the unique set of offerings.

Once you determine what services you’ll offer and how much you’ll charge, learn how to market those skills. Corporate employees certainly know what they’re good at, but many don’t know how to promote themselves. Don’t underestimate resources like Coursera and Udemy, where you can learn valuable marketing skills. You can also turn to other freelancers to find marketing materials on a budget. As you expand your network, you’ll find new customers and gain new insights into the services you can offer and how your value-added services differentiate you.

Caprino: How can people research and determine accurately if they’ll end up enjoying freelance work and make it a success?

Anastasakis: Freelancing is quite different from most full-time careers and the transition starts with a frank inward discussion. Think about your personality and your interests. Freelancing requires you to work alone (a lot), be solely responsible for the work you produce and to always put your clients’ needs first.

Are you a self-motivated person? Can you devote time each day to developing your freelance career? If you’re the type of person who needs a set schedule to be productive, you’ll probably have to set that schedule yourself. To be a successful freelancer you need self-discipline and accountability.

Also consider what makes you passionate. As with any job, you’ll be happiest doing something you love day in and day out. The great thing about freelancing though is that you’re not stuck doing one thing forever. As I mentioned earlier, once you build up a clientele, you can start to offer additional services that will add variety to your daily tasks and more depth to your portfolio.

Caprino: To offer some inspiration, what are the latest data/stats on freelancers, and the potential success they can achieve?

Anastasakis: : According to Inuit, 60 million Americans will be freelancing by 2020, making up more than 40% of the workforce . In fact, the number of Americans who voluntarily quit their jobs climbed to the highest number since April 2008 in November, as 2.8 million Americans left an employer. As the freelance workforce continues to rise, millions of Americans will branch out on their own and more and more resources will be available for people who want to start freelancing. As with any job, there’s never a guarantee that you’ll be a success, but if you’ve ever considered starting your own thing, now is a great time to start taking steps.

Caprino: Anything else we need to know?

Anastasakis: A great deal of freelancers limit themselves to local work and immediate needs in their communities, which while effective, is a fairly traditional approach to freelancing. There is a much larger market for freelancers if they look beyond their own backyards. The beauty of freelancing is that you not only can work from anywhere, but you can also work with clients from anywhere. Using a global platform can make a big difference in the initial lift it takes to build a customer base. For many new freelancers, a strong local or professional network may not exist and the overhead of time and energy required to build one is intimidating. Leveraging a massive global marketplace allows a new freelancer in Boise, Idaho to do business with a small business owner in Paris. That same mechanism will also help new freelancers build out their portfolios. While experience can’t be bought or sold, it can be accelerated.

The transition into a freelance career isn’t easy, but we’re at a unique juncture in the way people work that’s making freelancing even more appealing. In part thanks to technological and societal shifts, freelancing today allows you to work from anywhere, be your own boss and explore a career you may have never thought possible. By preparing for the transition before making it, you can jump in with the confidence that you made the right choice.

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As one who left corporate America after 9/11 and launched a coaching and consulting firm, I know that Constantine’s tips are solid and helpful, for sure. I’d also add this: When you’re considering making a leap to another career or going freelance, you need to “try on” this new direction – physically, behaviorally, financially, and emotionally – before you jump, to make sure it’s something you’ll thrive at and enjoy. So often, professionals fantasize about chucking their unhappy and stressed corporate life, only to find that the new direction is not what they dreamed it would be, and their professional strife follows them in this new chapter. Here’s more about the 5 biggest mistakes career changes make and how not to leap before you’ve tested out if this new direction is right for you.

For more information, visit Fiverr.com.

To transition to a happier, more flexible and independent career, visitKathyCaprino.com, The Amazing Career Project, and Kathy’s new Amazing Career Coach Certification training.

Part of the series “Living and Working Better”

 

Forbes.com | February 8, 2016 | Kathy Caprino