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#JobSearch : Why Knowing & Communicating Your Brand is Important. What Sets you Apart?

During especially competitive job markets, it is even more important for you to emphasis your personal brand. Hiring managers and recruiters are looking for what sets you a part, and your brand will do that, if you know it and communicate it effectively.

LinkedIn is one of the best ways to build and create your personal brand. It’s no secret that developing your personal brand takes time and a consistent effort, but that doesn’t mean it has to be hard.

If you think about it, c-level personal branding isn’t difficult if you are authentic in the way you speak and act around others. And doing so will help you easily demonstrate your value and differentiate what you have to offer compared to others in your industry. Here are some of the main benefits of understanding and communicating your personal brand. 

Be Authentic

Understand your talents and your limitations and don’t say you’re an expert in something when you’re not. Authenticity is something highly valued by hiring managers and is usually easy to see. Being truthful and transparent are great personal attributes that can benefit you professionally as well, and will enhance your c-level personal branding efforts tremendously.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued … 

Understand Your Strengths and Weaknesses

No one is an expert at everything, so avoid trying to make yourself seem like you know everything. Focus on your strengths and the value you bring to the table, while also acknowledging your weaknesses. Follow-up on your weaknesses by stating ways you’re working to turn them into strengths. Doing so will give your personal brand a positive image since you’ll be seen as a well-rounded professional who is always working to improve their skills. 

Know How You Are Perceived

It’s hard to know how you’re perceived without asking someone. An executive LinkedIn profile writer is a good resource to evaluate your profile and give their expert opinion on what people may think about you. And outside of LinkedIn, don’t be afraid to ask your trusted peers about how they perceive you professionally. You may be saying or doing things that are hurting your perception without even knowing it.  

Demonstrate Your Value Without Having to Communicate It

When you are comfortable with who you are as a person and a professional, you don’t have to sell yourself as much. Of course, you have to demonstrate your value to a potential employer, but it doesn’t mean you have to go over the top to do so. Many times, your c-level personal branding speaks for itself. It takes some time to be completely comfortable and accepting of who you are, but once you are then you won’t have to communicate it as much since it will be clearly visible.

LinkedIn is one of the best ways to build and create your personal brand. It’s no secret that developing your personal brand takes time and a consistent effort, but that doesn’t mean it has to be hard.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog | June 9, 2020