Tag Archive for: #JobSearch : The 4 Keys To Writing A Résumé That Gets Results. For Many Job Seekers

COVID-19 tore through the global economy this spring, leaving extended shutdowns, stay-at-home orders, and mass layoffs in its wake. It might not seem like the best time to find a new job, but waiting for the perfect moment will only increase your risk of a career stall. Whether you’ve been laid off because your industry or company downsized or you just want to start moving your career in a different direction, it’s time to seize the day and start connecting with hiring managers.

For many job seekers, procrastination takes over because they’re afraid of rejection. One way to boost your confidence is to rethink your résumé, turning up the volume on your personal brand while focusing on the inspiring traits of the job you want—not the rigid expectations of the jobs you’ve had. Although personal branding is based in authenticity, there’s an aspirational element to it. Here’s how you can set yourself up for hiring success when you’re venturing into a different field alongside a daunting number of applicants:

1. Practice writing a personal branding statement.

Personal branding statements are like company mission statements, which are short and sweet and state their core message in general terms. For example, Tesla aims “to accelerate the world’s transition to sustainable energy.” Notice how this mission doesn’t refer to cars at all. You need to craft a branding statement that tells employers what your core purpose is, no matter which job you land.

In your branding statement, address the value you will bring to organizations. Touch on the problems you solve, the unique ways in which you do so, and who benefits from your solutions. A personal branding statement is a great way to garner attention from hiring managers and recruiters, but it’s also a tool to help you decide what you want out of the next phase of your career. You may want to consider adjusting your statement slightly for each position you apply for.

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What Skill Sets Do You have to be ‘Sharpened’ ?

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2. Restructure your experiences for the career change.

Your current (or previous) job likely taught you valuable skills, but you’ll want to frame those experiences in a way that suits your desired career. Recruiters will almost certainly rely on applicant tracking systems to sift through all the résumés they receive, and that software is based largely on keywords. Identify the keywords most commonly found in your target job descriptions and incorporate them throughout your résumé where applicable.

You should also think about refreshing the education section of your résumé, especially if you haven’t been in school for some time. If your college degree isn’t relevant for the career you’re hoping to transition into, list any recent classes or courses you’ve taken that might be more applicable. If you haven’t done any self-directed learning, there’s a wealth of free online resources and training courses you could take to help your résumé stand out.

3. Highlight your transferable skills.

What tasks did you need to perform in your last role? When you think about that question, the first skills that come to mind are likely job-specific. Think deeper and pinpoint transferable skills that your potential future employer will value. Were you a manager? Try listing skills like “people development” or “teamwork,” for example. Add skills that apply to any line of work, such as “financial acumen,” “written communication,” or “personal motivation.” More importantly, what’s special about the way you apply those skills? Infuse your personal brand while you’re bringing those skills to life. Which of those skills are the basis for your superpowers?

Here’s a great example from academia. Isaiah Hankel, founder and CEO of Cheeky Scientist, encourages degree-holders to promote what makes them unique. Only about 2% of the U.S. adult population (ages 25 and up) has a Ph.D., according to 2018 Census data. Why is that? ”Because adding to a field is hard,” Hankel explains. “Anyone can learn something and then repackage it. Anyone can regurgitate information. That’s easy. It’s so much harder to create information — to bring knowledge into existence for the very first time. If you have a Ph.D., you are a creator of information. This is one of your most valuable and most transferable skills.”

4. Show, don’t tell, why you’re a good candidate.

Anyone can make lofty claims about their past job performance, but a great applicant knows how to validate those victories. Would you be more likely to hire someone who “led successful marketing campaigns that reached new markets and yielded a tangible return on investment?” Or would you rather hire the person who “spearheaded three successful marketing campaigns that grew the company’s audience by 43% and earned an average ROI of 560%?” The first applicant is telling you they would be a good fit (and hoping you’ll agree), while the second applicant is showing you why they deserve the job.

According to Ryan Corbalis, a business recruiter at Indeed, employers are looking for applicants who can quantify and communicate the abilities they’re looking for. “One of the biggest things I’d stress that candidates need to convey is adaptability — this was true before Covid-19, but I think it’s even more the case now,” he says. “Likewise, I’d say this to anyone looking for a new role, but it’s even more important for those looking to change industries or careers: Show how your abilities adapt to this new field and focus on skills more than just experiences because skills can be applied in so many different ways.”

If you’re thinking about waiting until a more opportune time to switch careers, remember that there’s no telling when the uncertainty will pass. That’s why you should take steps toward the job of your dreams. Tap into your professional networks for real-world advice, and use the myriad free online resources to learn new skills and locate relevant job openings. Your most valuable resource is your own time, so don’t waste it on a job or an industry that no longer excites you.

Author: William Arruda is a founder of CareerBlast and co-creator of BrandBoost – a video-based personal branding talent development experience.

Forbes.com | November 12, 2020