7 LinkedIn Tactics To Attract Recruiters.
Do you wonder what else you should do to get recruiters to discover you on LinkedIn? I had an in-depth conversation with LinkedIn expert Susan Joyce, editor of Job-Hunt.org, as we discussed the strategies must people miss when they create their LinkedIn Profile. These are mistakes and omissions you can quickly correct once you know what to do. Joyce was a former researcher at MIT. Currently, she devotes herself to helping job hunters land jobs by sharing information via her blog and website.
Here are her seven proven tactics to help you get found by recruiters.
Know your goal. You cannot be a jack-of-all-trades. It would be best if you focused on having the right keywords fitting one job title so that targeted employers can find you. Using the appropriate job title is imperative. The purpose of your LinkedIn Profile is to define your work abilities and the job you do well, along with often noting the role you want to do. Sometimes the job title that your employer gave you won’t be found. For example, “administrative wizard,” which was the real job title yet recruiters would search “Administrative Assistant” or “Executive Assistant” as these are the likely keywords recruiters will look for to try to find someone who is an admin assistant.
Use a word cloud. Review the company’s job title and the appropriate job opening and place them into a word cloud, found using Google and typing in Create a word cloud. Word cloud will then look for the most prominent words that come up, making them dominant and more significant. Those words are some crucial keywords you must use in your LinkedIn profile. Joyce recommends you try Tagcrowd.com
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What Skill Sets do You have to be ‘Sharpened’ ?
Continue of the article:
Mark profile for all to see. Most people restrict their LinkedIn profile to just the people who are on LinkedIn. If you do this, you are missing all the recruiters who are using Google or Bing to try to find you. When you look at the settings options, select “Public” to broaden your scope and reach more to recruiters.
Put work titles into the headline. The headline is the most searched part of LinkedIn. Unfortunately, some people have a job title that is not very explicit as to what their skills are. For example, they use Engineer 2 because that’s their real job title. Instead, clarify the work so that it’s more findable in the recruiter’s search. This example:
Structural Engineer l Manufacturing Engineer l Aerospace Engineer
Location is imperative. Employers want you to live where the opening is as relocations are costly, and many employers do not wish to pay for them. Therefore use approximate “location” instead of saying your specific town. For example, instead of Marina del Rey, it’s better to say greater Los Angeles area. Don’t use a small town when LinkedIn asks for a zip code. Use a major city if you can such as greater New York City area as opposed to the actual Bronx zip code. If you want to live somewhere else, select the new location where you want to work even though you don’t live there right now.
Prioritize your skills and endorsements. Recruiters look for skills such as project management, graphic design, leadership, etc. and specialized certifications along with computer skills. This section may be near the bottom of the profile. Still, many people mistakenly think that means the skills section is not essential. That is incorrect. Prioritize your endorsements by the number of people that have endorsed the skill. It is much more impressive to have 99 people endorse your Photoshop skills than only five. The best way to get endorsements is to go out to colleagues’ profiles and give them actively.
Be well-connected. Some recruiters are not going to spend $10,000+ a year to use the LinkedIn Recruiter tool, so if you want to be seen, you need to increase the number of connections that you have. This allows recruiters at smaller companies and organizations to find you. They can only see first and second connections. Be sure to seek out industry connections. For example, if you are in education, find people in the field and add them to your connection list. If you’re looking for a job in higher education, definitely try to find people in that area and get connected to them. One word of caution, some people have fake profiles out there, so be thoughtful and use good judgment when you decide whom you want to connect to.
Forbes.com | February 4, 2020 | Robin Ryan