#JobSearch : How to Stand Out from the Crowd on LinkedIn? With over 700 Million LinkedIn Users, you Need Every Advantage.
I recently had a client say to me, “There are so many other executives on LinkedIn who do what I do. How do I stand out from all the others?”
It can feel daunting trying to determine how to stand out from others with your skill set or background. Your personal brand is one of the main factors that will separate you from other candidates throughout your career. You never know when a job change may occur, so you need to be ready.
What are some things you can do to differentiate yourself from your peers?
➊ 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞. Fill in all sections. Leaving sections blank leaves questions unanswered. Be as thorough as possible. You can add PowerPoints, photos, samples of work, coursework, and things you’ve done in your career. Make use of the Featured section to highlight your achievements.
➋ 𝐒𝐭𝐚𝐫𝐭 𝐰𝐫𝐢𝐭𝐢𝐧𝐠. Write an article about your area of focus and add it to your profile. Articles remain on your profile for others to view. No one will know you’re an expert in a certain area unless you let them know, and writing and posting articles are a great way to do so. You never know who will find your expertise valuable and it could lead to opportunities you didn’t even know existed.
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What Skill Sets Do You have to be ‘Sharpened’ ?
Article continued …
➌ 𝐉𝐨𝐢𝐧 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧𝐬. Adding your .02 to a conversation shows your knowledge, experience, and boosts your credibility. People who actively comment in groups demonstrate their brand and what they represent as a person and a professional. The biggest challenge with LinkedIn groups can be finding ones relevant to you and your job search. You never know whom you may encounter in these groups, but active communication can open up many doors.
➍ 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭. Connect with people in your industry. Connect with second and third connections as well. You never know the opportunities that may come with the relationships you build. When your connections post significant updates, don’t hesitate to comment and congratulate them on an achievement or start a discussion with them.
➎ 𝐄𝐧𝐠𝐚𝐠𝐞! Comment on posts and offer support and expertise. The more you engage the more you stand out as an expert in your field. It only needs to be a few short sentences about the article stating what you like most, what you agreed with, what you found, or anything else you deem appropriate. The author will appreciate the time you took to comment on it and will likely return the favor at some point.
➏ 𝐈𝐦𝐩𝐫𝐨𝐯𝐞. Take a course or certification? Add it. Look for opportunities to learn a new skill, one that is sought after in your industry. A potential employer will see the value in hiring someone they don’t have to spend the time and money to train.
➐ 𝐂𝐨𝐦𝐦𝐢𝐭. Make a plan to use LinkedIn three times a week, ten minutes a day. The more you use the platform, the more it will work for you. Building and maintaining your brand never ends. If you want to maintain a strong reputation, you can never stop working on your personal brand.
With over 700 million LinkedIn users, you need every advantage to showcase your personal brand and unique skill set. You may have the experience. Use LinkedIn to communicate to others your expertise.
FSC Career Blog Author: Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.
FSC Career Blog | October 12, 2020