Job Search: The Value of Your Online Presence Being Up-to-Date. Your Online Presence is as Vital Today as Having a Current Resume.
Many executives don’t appreciate the importance of having a positive online presence. And some don’t understand their online presence should always be kept up-to-date. If you’re actively looking for a job, you’re putting yourself in a big hole if recruiters can’t find you online.
Having a clean and updated executive LinkedIn profile is a necessity today rather than a luxury. It’s worth hiring a professional LinkedIn profile writer if you’ve never developed one before, and there are plenty of other ways to develop and maintain a positive online presence. Here are some reasons why it’s so important.
Recruiters Always Look For An Online Presence
One of the first things a recruiter will do when they receive a resume is to conduct an online search for the person’s name. If you have a negative online presence, or no online presence at all, then your chances of moving to the next step in the hiring process are slim. At the very least, develop your executive LinkedIn profile to the point where it shows up at the top of the search results. That way, you’ll know exactly what recruiters are seeing when they search for your name.
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Tips For Enhancing Your Online Presence
With the high level of importance of personal branding for senior-level managers, there is always room to improve your online presence. Being active on LinkedIn and other social media platforms will increase your visibility. You can also publish original articles to your blog or social media profiles. Joining LinkedIn groups and participating in discussions on professional forums can also help promote your name. Just be sure to think carefully about everything you post online, as anything you say can be used against you.
Monitor Your Online Presence Regularly
Once you feel comfortable with your online presence, you can’t get complacent. You should always be looking to improve your presence and brand. Monitoring your brand online is critical since anyone can post negative information about you. Do a search for your name periodically and see what results show up. While you may not be able to remove information completely, you can combat it by responding appropriately. You don’t want to let any negativity about you linger online for too long since it could tarnish your reputation.
Your online presence is as vital today as having a current resume. Recruiters and hiring professionals will search for you online before they offer an interview. It is imperative that your online presence shows your most recent achievements and activities. Do not make the mistake of letting your online presence become stale and out of date. It could cost you your dream job.
FSC Career Blog Author: Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.
FSC Career Blog | March 20, 2020