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Your Career: How To Get The Job Interview…What is Causing a Hiring Manager to Lose Sleep is the Business Pain in the picture, & it’s Almost Never Stated or Even Hinted at in The Job Ad.

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The hardest part of a job search is getting the interview. Once you’re in the door at a job interview, your chances of getting the job rise dramatically. Of course, getting a good job isn’t just a numbers game. You have to have a good sense of what your hiring manager is dealing with — what’s keeping him or her up at night, in other words.

 

What is causing a hiring manager to lose sleep is theBusiness Pain in the picture, and it’s almost never stated or even hinted at in the job ad.

You don’t have to restrict yourself to reading job ads and responding to them, either. You can start a conversation with any hiring manager aboutBusiness Pain. You can write a Pain Letter and send it with your Human-Voiced Resume directly to the manager who’d be your boss if you got the job.

 

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How to begin? Start with this search on LinkedIn LNKD -1.76%. We teach this search in our LinkedIn workshops and it’s very popular, because the results you’ll get from this LinkedIn search will fuel your job search.

The search is called Who’s Around, because your search results will tell you which employers in your geographical area have people on board who do some of the same things you do in your work.

To begin a Who’s Around search, log into LinkedIn and look for the open search box at the top of the page. Next to the search box you’ll see the wordAdvanced. Click on that word; it will take you to the Advanced Search page of LinkedIn. We’re going to use the Advanced Search page to search the massive LinkedIn user database.

You’ll see open boxes all the way down the left side of the Advanced Search page. We won’t use all of them – just a few. We’ll use the keyword box (at the top) to search for keywords that are relevant to you in your job search. Think about keywords that are most pertinent to the sort of work you do. Here are some ideas:

  • Cost Accounting
  • RF
  • social media analytics
  • employee benefits design
  • software documentation
  • Channel Sales

When you conduct a Who’s Around search, you’ll plug one keyword at a time (one keyword or phrase per search) into the Keyword field on the LinkedIn Advanced Search page. Next, you’ll plug in your geography. That’s all the way down at the bottom of the Advanced Search page. You’ll be asked to enter a zip code or postal code so that LinkedIn can focus your Who’s Around search on people who are based near where you are.

Now, hit Search. What is LinkedIn’s search engine going to do? It’s going to look for LinkedIn users who have the same words in their profiles that you entered into the Keyword field, and who are are located not far from you. You’re going to get back a list of search results, and those search results are people. They’re other LinkedIn users. You’re going to read each profile, because some of these LinkedIn users work for employers who are doing work you should know about.

Some of the employers may be small. They may be flying under the radar. They may not even have a website yet! That’s okay. You’re going to look at the profiles and learn about these LinkedIn users who have keywords — interests, that is — in common with you. Who else are they connected to? Some of their connections are folks you should know — leaders at organizations who might be able to use someone like you.

You can send these leaders Pain Letters, and I hope you do. Pain Letters are not magic bullets — only about one in four Pain Letters results in a return phone call or email reply, but that’s still a lot better than the results you’ll get lobbing applications into faceless Black Holes recruiting portals.

Your Pain Letter will speak directly to a busy businessperson about something he or she cares more about than almost anything — solving his or her biggest problem at work.

That’s how you’ll get a job interview. It takes a little pluck and a bit of elbow grease to send a Pain Letter to your hiring manager, because you have to do some research to write a thoughtful and intelligent Pain Letter.

You have to formulate a Pain Hypothesis, but it isn’t hard to do. There are only a small number of possible Business Pains, to begin with. Your next employer may be having trouble getting new products out the door. They may be falling down in their marketing efforts.

You’re a wise businessperson — investigate and make an educated guess about which roadblocks are in your hiring manager’s way. Next, write about it. Tie your Pain Hypothesis to a quick story about a time when you solved a similar sort of Business Pain, and your chances at meeting the hiring manager face to face zoom upwards.

Try it! It’s a new year, a great time to step away from cold and dysfunctional systems that don’t work.

Read more about Pain Letters and the non-traditional Whole Person Job Search approach at the links below.

Forget Cover Letters- Write a Pain Letter, Instead! 

Dear Hiring Manager, I Feel Your Pain

How to Get Past the Hiring Gatekeeper

Five Things You Don’t Need To Include On Your Resume

These Ten Zombie Phrases Are Killing Your Resume

How To Write Your Human-Voiced Resume

How to Follow Up on a Pain Letter

Is Your Resume Ready for Action? Find Out!

If You Did It, Claim It On Your Resume! 

Is the Zombie Voice in Your Resume Hurting Your Brand?

 

 

Forbes.com | January 11, 2015 | Liz Ryan

http://www.forbes.com/sites/lizryan/2015/01/11/how-to-get-the-job-interview