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Your #Career : These Nine Email Mistakes Could Cost You The Job…As a #JobHunter, every Interaction you Have with a Prospective Employer is a Chance to Make a Good–or Bad–Impression.

When you’re job hunting, you’re on high alert for every mistake you can possibly make: you run your resume by every friend you have, carefully craft a cover letter, scrutinize every detail you put into the job application and spend hours preparing for your interview.

But did you ever stop to think that you could make it all the way to a final interview only to lose the job offer due to something as small as an email?

Jennie Ellis, founder and CEO of Recruiting Bandwidth, wants job hunters to understand that every interaction they have with a prospective employer reflects on them, and that goes for the highly visible parts of a job hunt (like a resume, cover letter, application, and interview) and the behind-the-scenes communication that goes on in an email inbox.

If you want to make sure you’re presenting yourself professionally at all times, make sure you’re not making these nine common email mistakes:

1. WRITING MISLEADING EMAIL SUBJECTS

The way you communicate should express respect, and that starts with being accurate and honest. Make sure you’re using email subjects that convey exactly what you mean, not clickbait email headlines that encourage the reader to open but leave them disappointed in the content.

“I don’t appreciate an intrusive, alarmist approach,” explains Ellis. “For example, in email a subject stating someone has an urgent need to speak to me, but when I open it, it’s just a solicitation [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][for] a job. Simply be transparent–include the position title in the subject, or if you were referred by someone who knows the recipient, state that.”

2. USING THE WRONG NAME OR TITLE

In the internet age, addressing an email “To whom it may concern” or an incorrect name often shows a lack of initiative–more often than not, that information is available online. Furthermore, out-of-touch salutations can be a clue for recruiters and hiring managers that you may not fit in with the culture.

“For example, [some] women don’t typically like being addressed as Ms. or Mrs. in email,” says Ellis. “If someone did this to me I would think they were old school and [did] not get our informal tech culture.”


Related:The Emotionally Intelligent Way To Cold-Email People (If You Must) 


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3. NOT GETTING TO THE POINT

One danger of communicating with prospective employers by email is that you have plenty of time to linger on your draft until it expands into a mini-treatise on why you should be hired. Skip the long correspondence and try to keep your emails to 3-5 sentences or less.

“Long, rambling emails when I didn’t ask for one in the first place assumes that I have nothing better to do than listen to a candidate go on about themselves,” explains Ellis. “Instead, think about what is the most important thing you need to convey and be clear and concise about it.”

4. CUTTING CORNERS ON LANGUAGE

You don’t want to treat an email like a 10-page term paper, but you also don’t want to treat it like a text to your best friend. No matter how informal a company culture, you’ll always need to write with full words, full sentences and good grammar and spelling.

“I cannot stand it when people use text acronyms in email messages in something that should be as formal as a cover letter,” says Ellis. “It shows an immaturity and disrespect for a job seeker to be that informal to someone they don’t know.”


Related:These Five Expressions Make Your All Your Emails Sound Whiny


5. BEING TOO PERSONAL

Using email to build a strong relationship with a recruiter or hiring manager is not the same thing as assuming you have a personal relationship right from the start. Strive to keep your tone warm, but not too intimate.

“Avoid anything that sounds too personal,” says Ellis. “Even ‘Very best regards’ could be construed as too personal. After all, why would someone give me their very best regards if they don’t even know me? For all they know, I could be a total jerk, so that feels inauthentic.”

6. NOT CUSTOMIZING YOUR NOTE

Recruiters get it–you may be a very busy, in-demand candidate trying to coordinate interviews and follow-up materials with several companies at a time. But that’s no excuse to send everyone the same content.

“Sending vague emails that are clearly part of a massive blind copy blast is a big mistake,” says Ellis. “Many recruiters are screening your emails to see if you pay attention to details, and getting obviously copy-and-paste responses without any personal details is a big red flag.”


Related:These Common Email Mistakes Are Ruining Your Credibility


7. BEING TOO EXPERIMENTAL

There’s a time and place for experimenting with the way you work, but it’s not in the way you communicate with a recruiter or hiring manager. The only thing that should stand out about you in the interview process is the quality and efficiency of your work.

“Recruiters read email for the content, not for the creative expression through color and format,” explains Ellis. “Style choices like offbeat formatting and colored or oddly large font does not give off the most professional vibe, and smiley faces and lack of paragraph breaks just send a confusing message.”

8. USING AN UNPROFESSIONAL EMAIL ADDRESS

Your email address should be some combination of your first name, initials and last name. Anything else should be reserved exclusively for personal use.

“Using an inappropriate personal email address to apply for jobs is really unprofessional and it may affect whether or not the hiring manager takes you seriously,” says Ellis. “For example, I once had an email from ‘stoner54@’ come through the ATS once, and I thought it was a joke!”


Related:This Is How To Write A Followup Email That’s Not Annoying 


9. FOLLOWING UP TOO AGGRESSIVELY

In a competitive job market, there’s a lot of pressure to express your interest in a position. Unfortunately, this can lead a lot of candidates to be more aggressive than they should be, which runs the risk of turning off the hiring manager. You’re better off directing your energy to following directions for applying for a job and carefully reading all of the instructions you receive throughout the interview process–and nothing more.

“Emailing too often in the course of an interview process–especially if you’ve been told to expect a reply in a couple of days–can be very frustrating for a recruiter,” says Ellis. “Likewise, not responding in a timely manner to an email that necessitates a response from the potential employer can take you out of the running for a job.”


This article originally appeared on Glassdoor and is reprinted with permission. 

FastCompany.com | April 9th, 2018 | BY SARAH GREESONBACH—GLASSDOOR 5 MINUTE READ

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#Leadership : Three Ways To Write Shorter, More Effective Emails…Here’s How to Stop Writing Emails that Bury What you’re Asking for Under a Bunch of Inessential Information.

Inside each of us there’s a little efficiency guru who views every single email within a larger matrix of all the stuff we could be focusing on: the big deadline that needs to be met, the presentation that needs to be prepared, the client conflict that needs to be resolved, the errands that need to be run. I call this the “busy bias,” and it colors how much—or how little—attention we are willing to give any one interaction or piece of information.

Free- Women on Laptop

When everyone is busy, a key part of getting people to pay attention is being respectful of their time. In the context of composing an email this means being clear, concise, and actionable. You can achieve this by sticking to a few simple strategies for structuring the information you need to communicate.

1. LEAD WITH THE ASK

Without being abrupt or pushy, it’s important to put your ask at the top of your email—within the first sentence or two if possible. The goal is to get the reader’s attention and have them understand the action that’s being requested immediately. If you put a lot of rigmarole before your ask, an impatient reader might never get to it. For example, let’s say you’re reaching out to the CEO of a startup you admire to invite her to speak at a conference. You could position the ask like so:

Hi Catherine—This is Mark Holland. I run the popular Firestarters conference, which draws over 5,000 entrepreneurs to the Staples Center in L.A. each year. I’m writing to extend an invitation for you to speak at our event on March 5, 2016.

Catherine may not know what the hell the Firestarters conference is yet, but she does know something important: What this email is about (a speaking invitation). She also now knows the date and location of the event and that it has fairly impressive attendance numbers. Now that the ask is clear and her interest is piqued, Mark can go on to give her some backstory on the event, share more impressive stats, and make his case even stronger.

In a short-attention span world, it’s best to get right to the point immediately and do your explaining later. Think about what will appear in the two-line message preview the recipient will see as she scrolls through her inbox: Will it capture her attention?

 

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2. ESTABLISH YOUR CREDIBILITY

Why should I care? is the tacit question hovering in most people’s minds as they open an email, especially if it’s from someone they don’t know. This is why establishing your credibility early on in the message is crucial. Tell your reader why you are different, why you are accomplished, or why they should pay attention to you.

FastCompany.com | JOCELYN K. GLEI  | 10.10.16 |  5:00 AM

#Strategy : How To Cut Your Email Time In Half…Would you Like a Simple Way to Dramatically Cut the Time you Spend on Emails?

According to a survey conducted by the McKinsey Global Institute, office workers spend 2.6 hours per day reading and answering emails. This equates to 33% of a 40-hour workweek.

Free- Time Mans Watch

What’s worse is that smartphones, laptops, and other mobile devices have many checking their email constantly: while commuting (yes, I see you checking your phone while driving), waiting at the doctor’s office, at mealtimes, and every other situation imaginable.

But is there a better way to manage your email? Over the years, I’ve found out that the key to mastering email (instead of letting email master you) is to have a system.

Ergo, seven steps to master your email:

1. Unsubscribe from email newsletters.

Do you really need to subscribe to all those fashion websites? Those flash deals-of-the-day offers? Those viral clickbait “news” headlines? Don’t give permission to all those companies to intrude on your day, to interrupt your flow, and to tempt you with their offers. They’re trying hard to get into your head, but they can’t if they’re not in your inbox to begin with.

Just go into your email and search for “unsubscribe” and then unsubscribe from all the email newsletters that you find. There’s also a great website called Unroll.Me that will let you easily unsubscribe from the newsletters you want to trash. It will then consolidate the newsletters you want to keep into one big daily email.

 

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2. Turn off all email notifications.

Email is not intended to be an urgent form of communication. Nowadays, when most of us are getting 50 to 500 emails a day, getting email notifications is a sin. Notifications interrupt your concentration, your work sprints, and your ability to be present during meetings and conversations.

Whatever notifications you’re using, whether an audible ding, a phone vibration, or a little window that pops up with every new email–turn it off.

3. Think twice before you forward, cc or bcc.

As reported in an August 9, 2013, article in the Wall Street Journal, London-based International Power reduced total email traffic by 54% just by encouraging their top executives to “think twice” before they forwarded an email or added anyone to the cc: line. Too often we forward or cc someone in the spirit of keeping them “in the loop,” but in reality we are contributing to the information overload problem.

Remember, every email you send and every cc you include means you are likely going to get a reply back into your own email box. If you send less email, you’ll also receive less email.

4. Use the subject line to indicate the action required.

An ideal subject line doesn’t just indicate the subject of the email, but also the type of action it requires. This helps email recipients to process your email in less time. And they’ll learn to reciprocate. The idea is to preface your subject line message with some meta-information. I like to use all caps to make this part of the subject stand out from the message. Here are some examples:

“FYI: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][subject]”—Use the FYI designation when you are just passing info along as a courtesy.

“ACTION REQUIRED by [DATE]: [subject]” or “TO DO by [DATE]”—Use ACTION REQUIRED when your recipients should take an action, but they don’t report to you; use TO DO when you are giving a directive to someone who reports to you.

“NRN: [subject]”—NRN stands for “no response needed” and can be used to eliminate the polite response emails that people often send like “Thanks” or “Looks interesting” or “I’ll take a look at this next week,” etc.

“[subject]–EOM”—My personal favorite, EOM stands for “end of message” and lets you put super short messages right in the subject line. EOM tells the recipient, don’t bother opening this one because all the content is in the subject line.

5. Keep emails short—really short.

Realize that being brief isn’t rude; it’s a sign of respect for the other person’s time (in addition to your own).

There is even a movement that suggests we consider email messages to be similar to text messages. The website five.sentenc.es suggests you limit all your emails to five sentences or fewer and then add a footer message that directs people to the website for an explanation.

6. Use the 321-Zero system.

I’m a firm believer that you should only process email three times a day.

Schedule three times to process your email (morning, noon, night), set the timer on your phone for 21 minutes, and try to get to inbox zero in that time. Make a game out of it—21 minutes is typically not enough time to get to zero, and that’s intentional. But this goal will keep you focused, ensure that your responses are short, and keep you from clicking links out onto the wonderful world of internet distractions.

7. Immediately apply the 4 D’s.

Every time you open an email, you should be ready to Delete it (archive), Delegate it (forward), Defer it (move to your calendar), or Do it.

Delete: When you think “delete,” in most cases you should really just archive. These days, with virtually unlimited storage space, it’s easy to just hit the Archive button on most things, knowing that you can use the search function to get it back again in the future.

Delegate: If someone else should be handling this, forward it immediately.

Defer: If you defer an email, in most cases that means immediately adding an entry to your calendar—“moving” the email to a calendar entry.

Do: If you can handle this in five minutes or less, do it right away.

After each of first three actions, either archive the email or delete it.

In addition to the 4 D’s, consider F for File it. In my opinion, this is just another form of archiving, but it can be helpful especially if you’re nervous that you might not be able to find something again. Just create folders for all your projects, clients, or even something like “Respond to Someday,” and then drag emails related to those topics into the folders to keep your inbox nice and clean.

There they are—seven simple steps to master your email. Try using these to keep your email under control, and you’ll suddenly discover hours per week that you didn’t know you had.

Kevin Kruse is the author of 15 Secrets Successful People Know About Time Management and “The Millionaire Day Planner: A Free 1-Page Planning Tool.”

 

Forbes.com | June 27, 2016 | Kevin Kruse 

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