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#YourCareer : Why it Pays to Provide Recommendations to Others on LinkedIn. How Many Recommendations do You Have or Better, Given?

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One of LinkedIn’s most vital, yet neglected, goals is to obtain as many recommendations from past supervisors, bosses, peers, and co-workers as possible to enrich your profile. You can never have enough! If you are undergoing interviews for job consideration, future employers can link to the recommenders and find out more about you on the social media platform. They can also contact your referrals to get the ‘skinny’ on your past performance.

But what if you are not actively looking for a job and are more of a passive careerist? What is the point of getting involved in the recommendation process? Exposure and branding. Did you catch in the previous paragraph that I noted future employers can link to the recommender and engage? What do they see when they click on the link to your name in another person’s recommendation? Your profile. This subtle branding gives you more exposure and eyeballs on your LinkedIn profile and reputation, enabling you to build your brand.

Your LinkedIn profile is a rich marketing vehicle for your skills and capabilities. Once you have reached 100% profile completeness, recruiters and headhunters may see your referrals to others and link through to your profile. If you provide your contact information in the summary section, recruiters can easily pick up a phone or send an email. Once folks link into your profile – you may be a ‘better candidate’ for the position they are trying to fill. What a great way to passively shop for a new job, right?

 

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What Skill Sets Do You Have to be ‘Sharpened‘?

 

Did you know?  First Sun Consulting, Llc (FSC) is celebrating over 32 years in delivering corporate & individual outplacement services & programs to over 1200 corporate clients in the U.S., Canada, the UK, & Mexico!   Visit us @ www.firstsun.com  OR Ask for a Quote for Services at  info@firstsun.com

We here at FSC want to thank each of our corporate partners for the opportunity to serve & moving each of their transitioning employee(s) rapidly toward employment!

 

Article continued …

Who do you want to provide recommendations for? Look for the shakers and movers in the industry with which you worked in the past or your current position. Look for your LinkedIn connections with many folks connecting to them. Search out profile owners who have a considerable following. Look at the company profiles for businesses you used to work for employees on the profile for which you can provide recommendations.

On some company pages, you may see profile owners in a listing for ‘most recommended.’ Clicking on that profile might take you to the profile where you can send a connection invitation to a high-powered industry expert. Once they accept your invitation to connect, more people will look at your profile because they want to connect to that mover and shaker, too!

Remember that exposure – in a good way – is vital to branding yourself and increasing your public relations to a new and potential strategic alliance with future employers. Get your name in front of past co-workers – they may remember what a great job you did and realize you are still a great job candidate. Many companies are realizing that alumni job candidates are even more valuable as rehires than brand-new employees who come to the job as strangers. Recognizing your name as a referral may prompt fond memories of your past performance…and result in an interview phone call!

 

FSC Career Blog Author:   Dawn Boyer, Ph.D., owner of D. Boyer Consulting – provides resume writing, editing, publishing, and print-on-demand consulting. Reach her at Dawn.Boyer@me.com or visit her website at www.dboyerconsulting.com.

FSC Career Blog – November 1, 2023

#YourCareer : The Value of Personal Branding for Executives. Benefits you May Not have Considered when Thinking about your Own Personal Brand.

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Once someone reaches the level of executive, they may not see the value or importance of focusing on their brand, though there are differing view on this. Some see it as the best way to show who they really are and the value they brand, while others see it as being overly self-promoting. If your views fall into the latter category, then it’s important to understand personal branding for senior level managers is about much more than simply self-promotion.

Here are some benefits you may not have considered when thinking about your own personal brand.

Pinpoint Your Skills for Career Fulfillment

Many executives focus on c-level personal branding because it helps them learn more about themselves. Personal branding is about knowing your skills and what you have to offer to an organization. You may want to be a leader, but if you become increasingly uncomfortable when put into leadership roles, you may soon realize that your personality and skillset isn’t reflective of this trait. On the other hand, you may thrive when unexpectedly thrust into a position of leading others. The point is, when personal branding is at the forefront of your mind, you can learn a lot about yourself and ultimately, experience a more fulfilling and successful career as a result.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, LLc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, UK, & Mexico!  

We here at FSC want to thank each of corporate partners in the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment !

 

Article continued …

 

Determine Your Company Culture Fit

With employees focusing more on being happy in the workplace, the concept of culture is becoming even more important. If your personal brand involves interacting with co-workers and constantly collaborating as a team, then you probably won’t want to work for a company where the employees sit in their offices all day without coming out. Focusing on c-level personal branding can help you clearly identify which type of culture you belong in. Researching company culture, mission, and values is critical during a job search to ensure you find your fit.

 

Build on Your Strengths And Improve Your Weaknesses

By the time you reach executive-level positions, you likely know what your main strengths and weaknesses. But chances are, you will discover even more as your career progresses and you take on more responsibilities. When you truly prioritize c-level personal branding, you can reflect on how your strengths can bring value to the table. It’s also important to evaluate and understand your weaknesses, improving on them. Neither is possible without understanding your personal brand.

 

Become An Established Leader

Executives need to be go-to people for others within a company and even outside the company. Understanding why people seek you out is crucial in determining your personal branding. It is also important when crafting your LinkedIn profile. When people view your LinkedIn profile, they should be able to clearly see your leadership qualities and see you as a valuable resource. If yours doesn’t show those qualities, then it may be time to work with an executive LinkedIn profile writer to help show your brand.

Professional Resume Services sees c-level personal branding as much more than just self-promotion. In fact, it’s actually the opposite. Sure, you have to tell people why you are valuable in order to promote your brand, but there are many more benefits to personal branding than just making yourself look good. To learn more about the concept of personal branding and some strategies to go with it, feel free to reach out to us at any time.

 

FSC Career Blog Author:   Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog – December 28, 2021

 

#YourCareer : LinkedIn Posts—Key to Personal Branding. Ways LinkedIn Updates can Boost your VP/C-Level Personal Branding. What did You do Today??

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Utilizing LinkedIn to the fullest extent is more important than many executives realize. In fact, many professionals aren’t aware of the value of posting LinkedIn updates, which is different from updating your profile. LinkedIn updates give you the opportunity to let your network know what’s going on in your professional life. When it comes to c-level personal branding, the more your name is visible with your connections, the easier it will be for them to remember you and see you as a successful professional.

Here are some ways LinkedIn updates can boost your VP/C-Level personal branding.

Stay Top-of-Mind With Your Connections

The old saying “out-of-sight, out-of-mind” is true when you’re talking about personal branding as well. The more your connections see your name, the more likely they will be to click on your profile to see exactly what you’re up to. Before advertising your LinkedIn profile, be sure you’ve visited a LinkedIn profile writing service so it is optimized for viewing. The only thing to remember is you don’t want to post so many updates that your name popping up becomes an annoyance. I see those on there from time to time and scroll on by–especially if they are opinion pieces and not a helpful/interesting post. Making one or two LinkedIn updates every week is a great habit to get into.

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Question: Want the ‘the best/current articles/blogs on the web’ on Job Search, Resume, Advancing/Changing your Career, or simply Managing People?

Answer: Simply go to our FSC Career Blog below & Type(#Jobsearch, #Resume, or #Networking) in Blog Search:  https://www.firstsun.com/fsc-career-blog/

What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, LLc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, UK, & Mexico!  

We here at FSC want to thank each of corporate partners in the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment !

 

Article continued … 

Types of Updates

Does the thought of posting something on LinkedIn prompt brain freeze? Commenting, liking, and engaging are easy. Coming up with content for a post can feel daunting.
While you don’t want to use LinkedIn to continually self-promote, what you post, share, comment, and like helps build your reputation as a thought leader in your field and deepens relationships.

Here are some ideas to get your creativity flowing:

✔️Share a post you enjoyed.
✔️Share a video you learned from.
✔️Share statistics from something in your industry.
✔️Share statistics about something you recently read about.
✔️Write about something you feel strongly about.
✔️Ask a question.
✔️Start a poll.
✔️Make a Top 10, 20, 50 or 100 list.
✔️Make a list of your favorite companies.
✔️ Share an event.
✔️List your Top 10 Job Search/Interviewing hacks.
✔️ List a roundup (and tag) your favorite industry expert.
✔️ Share your worst interview or your best interview.
✔️ Share how you stay productive working from home.
✔️ Share your favorite technology for working from home.
✔️ Share advice about your job search or your industry.
✔️ Start a Live.
✔️ Crowdsource for the best advice in your industry.
✔️ Answer common questions about your field/job.

 

Write a list of Do’s and Don’ts about something you learned from or know a lot about.
– Take a selfie or video from a cool location and talk about your expertise
– Talk about a product you love.
– Create a series of posts on one topic.
– Share a quote and talk about why it is meaningful to you.
– Share a personal story relating to something you now do for a living.

Keep your updates professional, and you’ll be boosting your c-level personal branding every time you post one.

Updates Don’t Have To Be Job Search Related

LinkedIn updates can be utilized whether you’re actively searching for a job or not. Just because you’ve updated your executive profile doesn’t necessarily mean you’re advertising yourself for new opportunities. And if you are in an active job search while currently employed, it’s important to remember to keep your posts neutral so it doesn’t appear as if you are searching for a new job. You are a professional in your industry, so there’s never any harm in updating your network with your accomplishments or achievements. You can also use LI to share different articles you’ve read or comment on posts and articles that pertain to your field, showcasing your expertise.

 

If you regularly post items of interest on your profile, add connections,  and keep your profile up-to-date with your latest achievements, when you ARE in an active job search, no one will suspect when you add new information to your LI profile.

Professional Resume Services is more than just a service that writes resumes for executives. We also help out with job searching strategies and how to boost personal branding efforts. Our LinkedIn profile writing service could be beneficial to your efforts, so never hesitate to reach out to us if you have any questions or need advice on how to utilize this powerful platform most effectively.

FSC Career Blog Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog – October 12, 2021

 

#YourCareer : Build Your Authority on LinkedIn. Ya Think LinkedIn is Just for Your Job Search?? Think Again!

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I’ve noticed that many of the job seekers I talk to don’t utilize LinkedIn for reasons other than job search.  It’s also a great platform to help you build authority as a thought leader! 💡💡 

What are some ways you can do this?

Complete your profile. Fill in all the areas. Top to bottom. Leaving sections blank leaves questions unanswered. Be as thorough as possible.
Add a profile photo AND a background cover photo…get rid of that blue LI background! You will get more views, and it adds personality and helps to brand you by having a photo of your industry or product you represent.

 

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Question: Want the ‘the best/current articles/blogs on the web’ on Job Search, Resume, Advancing/Changing your Career, or simply Managing People?

Answer: Simply go to our FSC Career Blog below & Type(#Jobsearch, #Resume, or #Networking) in Blog Search:  https://www.firstsun.com/fsc-career-blog/

What Skill Sets Do You have to be ‘Sharpened’ ?

Did you know?  First Sun Consulting, LLc (FSC) is celebrating over 30 years in the delivery of corporate & individual outplacement services & programs to over 1200 of our corporate clients in the U.S., Canada, UK, & Mexico!  

We here at FSC want to thank each of corporate partners in the opportunity in serving & moving each of their transitioning employee(s) rapidly toward employment !

 

Article continued …

Start writing. Show your expertise, experiences, and things of interest to you. with articles or posts–either share or write them. Your objective is to build credibility and achieve increased visibility. They both remain on your profile for others to view. When commenting, think about influencing and helping/supporting others. Activity on LI raised your ranking in the search algorithms.

Join discussions. Read something that pertains to your field? Talk about it. Add your .02 and expertise or experience. Share something that will keep the discussion going. Make sure the comment is 5 words or more to be considered a thoughtful comment by LI algorithms…otherwise it is ignored. Try LI groups for this as well.

Connect. Connect with people in (and out of) your industry. The more you engage and reach out to people, the more apt they will be to help you. Connections to consider are vendors, partners, colleagues, decision-makers in your target companies. Etc. Comment on their posts and build a stronger, supportive relationship.

Improve. Take a course or certification? Add it. Take a skills test on LI.

Commit. Make a plan to use LI three times a week, ten minutes a day. The more you use LinkedIn, the more it will work for you! Now that your profile is fully optimized, use it! It is a living organism.

In today’s professional (and unpredictable) world, being on LinkedIn is crucial. Making your presence strong and credible is even more important. Build your profile and connections, and then network and engage on a daily basis, or as often as you can to show who you are, what you have achieved, and the credibility and value you offer in your field. You won’t be sorry and may even snag the career opportunity of your dreams!

 

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog – April 12, 2021

#YourCareer : Personal Branding – Are you an Authority if Nobody Knows it? You May be the Best at What you Do, But if No One Knows it…You have a Problem.

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As an executive, the assumption is the higher you climb the corporate ladder, the more expertise you have in your field. You may be the best at what you do, but if no one knows it…You have a problem.

People have to realize you are an expert. Your plan for your business, career, or any type of future acknowledgement needs to include ways to show the world you know what you are talking about. It’s all part of branding yourself. The good news is that today, it is easier than ever to establish yourself as an authority: an expert in your field!

Four(4) Ways to Establish Your Authority as an Expert: 

1- Write a book. This is so easy with e-books, because you can self-publish right away and update as needed. And the benefits are huge: you “must be an expert” because you wrote a book or two. It’s also a good way to let potential employers know what your expertise is, and it looks impressive on an executive resume.

 

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Question: Want the ‘the best/current articles/blogs on the web’ on Job Search, Resume, Advancing/Changing your Career, or simply Managing People?

Answer: Simply go to our FSC Career Blog below & Type(#Jobsearch, #Resume, or #Networking) in Blog Search:  https://www.firstsun.com/fsc-career-blog/

What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

2- Be a great blogger. Writing consistent and useful content builds up an audience of readers who welcome your next post because it helps them somehow. If you are sharing your insights and making a difference in your reader’s lives, you are building a reputation for expertise. You are proving your expert status with every post.

This isn’t as difficult as it sounds:

  • Link to content that you found helpful and make some comments then ask for opinions
  • Write a short (250-500 word) post every few days about something in your field
  • Have a mix of news items and evergreen content that is always useful

 

3- Utilize online networks. Whether it’s LinkedIn profile development and posting regularly, guest blogging, or taking thoughtful part in online discussions, there’s an impression being made about who you are. Find niche communities of your peers and connect, offering expertise. Make it a positive and authoritative impression, and there will be lots of good reasons to see you as an expert in your field. Be sure to ask for comments and opinions of others. This should be a dialogue, not a lecture.

 

4- Curate content carefully. Link to authoritative sites or articles, find news in your field, and share your expert opinion on the information. Create a reputable source for research in your industry.

If you do a little bit every day, it slowly builds into an impressive, authoritative presence that gives weight to your online brand. When potential employers look you up online, your expertise comes through. Many people actually are hired based on internet activity that created a relationship and developed respect for the knowledge displayed. The job offer came as a result of the added authority of their online presence. When you think about it, this is marketing. You are in the business of selling yourself as an authority in your field by getting the message out to the people who need what you offer. Anyone who aspires to become an executive or any type of professional needs to be seen as an expert.

 

FSC Career Blog Author:   Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog – February 6, 2021

#JobSearch : Why Knowing & Communicating Your Brand is Important. What Sets you Apart?

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During especially competitive job markets, it is even more important for you to emphasis your personal brand. Hiring managers and recruiters are looking for what sets you a part, and your brand will do that, if you know it and communicate it effectively.

LinkedIn is one of the best ways to build and create your personal brand. It’s no secret that developing your personal brand takes time and a consistent effort, but that doesn’t mean it has to be hard.

If you think about it, c-level personal branding isn’t difficult if you are authentic in the way you speak and act around others. And doing so will help you easily demonstrate your value and differentiate what you have to offer compared to others in your industry. Here are some of the main benefits of understanding and communicating your personal brand. 

Be Authentic

Understand your talents and your limitations and don’t say you’re an expert in something when you’re not. Authenticity is something highly valued by hiring managers and is usually easy to see. Being truthful and transparent are great personal attributes that can benefit you professionally as well, and will enhance your c-level personal branding efforts tremendously.

 

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Answer: Simply go to our FSC Career Blog below & Type(#Jobsearch, #Resume, or #Networking) in Blog Search:  https://www.firstsun.com/fsc-career-blog/

What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued … 

Understand Your Strengths and Weaknesses

No one is an expert at everything, so avoid trying to make yourself seem like you know everything. Focus on your strengths and the value you bring to the table, while also acknowledging your weaknesses. Follow-up on your weaknesses by stating ways you’re working to turn them into strengths. Doing so will give your personal brand a positive image since you’ll be seen as a well-rounded professional who is always working to improve their skills. 

Know How You Are Perceived

It’s hard to know how you’re perceived without asking someone. An executive LinkedIn profile writer is a good resource to evaluate your profile and give their expert opinion on what people may think about you. And outside of LinkedIn, don’t be afraid to ask your trusted peers about how they perceive you professionally. You may be saying or doing things that are hurting your perception without even knowing it.  

Demonstrate Your Value Without Having to Communicate It

When you are comfortable with who you are as a person and a professional, you don’t have to sell yourself as much. Of course, you have to demonstrate your value to a potential employer, but it doesn’t mean you have to go over the top to do so. Many times, your c-level personal branding speaks for itself. It takes some time to be completely comfortable and accepting of who you are, but once you are then you won’t have to communicate it as much since it will be clearly visible.

LinkedIn is one of the best ways to build and create your personal brand. It’s no secret that developing your personal brand takes time and a consistent effort, but that doesn’t mean it has to be hard.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog | June 9, 2020

Are You Showing Your True Personal Brand? Personal Branding is a Larger Aspect of ‘Today’s’ Job Search.

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A major part of a job search involves making your personal brand appear to be what you want it to be. However, executives often make the mistake of gearing their c-level personal branding more toward what they want others to perceive them, rather than showing who they really are. The problem with this is recruiters and hiring managers can see right through it. All it takes is a little bit of inconsistency and your job search could be ruined.

Personal branding is a much larger aspect of a job search today than it was several years ago. Sometimes all it takes is optimizing your LinkedIn profile, while other times you may need to work on your entire online presence to show your true brand.

 

So when it comes to personal branding for senior-level managers, being truthful and honest are the best ways to go. 

Why Some People Are Hesitant To Show Their True Brand

Some people resist demonstrating their true brand because they don’t want the world to know what their personality is. If you haven’t conducted a job search in several years, you may remember thinking your resume needs to follow a certain pattern or standard and shouldn’t deviate from the norm. Times have changed now and hiring managers want to know who they are hiring as a person and a professional. While it’s understandable to be uncomfortable showing your brand, it’s important to also know that differentiation is critical when it comes to being recognized.

Like this Article?  Share It!    You now can easily enjoy/follow/share Today our Award-Winning Articles/Blogs with Now Over 2.5 Million Growing  Participates Worldwide in our various Social Media formats below:

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Question: Want the ‘the best/current articles/blogs on the web’ on Job Search, Resume, Advancing/Changing your Career, or simply Managing People?

Answer: Simply go to our FSC Career Blog below & type(#career, #leadership, #life) in Blog Search:  https://www.firstsun.com/fsc-career-blog/

What Skill Sets do You have to be ‘Sharpened’ ?

Continue of the article:

A Personality Fit is Important to Employers

When you show some of your personality on your LinkedIn profile, recruiters will get a glimpse into who you are as a person. A solid mix of professional achievements and personal experiences will bode well on your LinkedIn profile and will increase the chances of you getting noticed. The more natural the language in your profile sounds, the better your c-level personal branding efforts will be, especially when you back it up in your verbal language and your resume. Companies prioritize hiring people with good personality fits now, so never hesitate to show a little. 

Your Personal Brand Presents Unique Value

Without c-level personal branding, executives have no real way of standing out among dozens of other job applicants. You have a great opportunity to distinguish yourself with your personality and tie in how your personality offers value to the company. This could mean working well as a team, the ability to think creatively, be a leader or anything else. Professional achievements for executives often seem similar on paper, so your personal brand could be what sets you apart and gives you a better chance of landing the job you want.

Personal branding is a much larger aspect of a job search today than it was several years ago. Sometimes all it takes is optimizing your LinkedIn profile, while other times you may need to work on your entire online presence to show your true brand.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog |  April 13, 2020

LinkedIn Tips: Are You Building Your Executive Personal Brand with LinkedIn Comments? Great 2 Min Read!

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Your executive LinkedIn profile brings you more benefits than simply the ability to connect with other professionals. When you incorporate LinkedIn comments into your job search strategy, you can give your online presence a boost, naturally grow your network, demonstrate your expertise and always be at the top of the mind of other professionals. Of course, the type of comments you leave makes a difference as well, so never post anything negative about anyone.

Here are some effective ways LinkedIn comments can help with your c-level personal branding efforts:  

Comment On Original Articles

Part of your LinkedIn profile development may be to publish original articles periodically. It’s a good strategy to implement and you’ll notice others have a similar strategy. One way to earn even more credibility is by commenting on those articles by your peers. You should only write a few short sentences about the article, stating what you liked most, what you agreed with, what you found or anything else you deem to be appropriate. The author will appreciate the time you took to comment on it and will likely return the favor at some point.

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What Skill Sets do You have to be ‘Sharpened’ ?

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Be Active in Group Discussions

LinkedIn groups are also a great place to build your c-level personal branding. People who actively comment in groups can demonstrate their brand and what they represent as a person and a professional. The biggest challenge with LinkedIn groups is finding the ones relevant to you and your job search and knowing who to communicate with. You never know whom you may encounter in these groups, but active communication can open up many doors.

 

Always Look Out For Updates From Connections

When your connections post significant updates, don’t hesitate to comment and congratulate them on an achievement or start a discussion with them. Also, be sure to post updates on your executive LinkedIn profile as well so people have the opportunity to comment on your updates. You don’t want to go overboard with your updates at any given time, but it is valuable to post an update once a week or so. When your connections see you comment on their updates, your c-level personal branding efforts will get a boost since they believe you have a genuine interest in what’s going on in their professional life.

Something as simple as commenting on someone’s original article can go a long way in boosting your c-level personal branding efforts and can promote great discussions. Being active on LinkedIn can tap you into the hidden job market in many different ways, so schedule time every week to make sure you are staying current and active on this all important branding platform.

FSC Career Blog Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

                                                                                                          FSC Career Blog | March 14, 2020

#CareerAdvice : #Networking -How To Become A #SocialMedia Marvel In Nine Minutes. A #MustRead for All!

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Digital branding is my primary focus these days, and that means helping clients get past their resistance to social media. The number one reason they tell me that they don’t engage in social media is:  “I just can’t find the time to do it.”

So what if you made a habit of committing no more than nine minutes a day. Could you find nine minutes?

You can actually get a lot accomplished, deliver value to your audience and not wear yourself out when you’re willing to commit a few minutes a day. To make this work, though, you need to commit to doing it every day. When you do, your nine-minute habit becomes three hours a month of social media engagement.

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Here’s how to make it happen:

Step 1: Focus On One Platform

Don’t squander your efforts by being on every platform—Facebook plus Instagram plus Twitter plus LinkedIn plus YouTube equals social media taking over your life. It will be impossible to be consistently visible on all those platforms unless you make it your full-time job. Instead, choose up to three, preferably just one platform to start. How do you choose, you ask?

Pick what sits at the intersection of these two criteria:

  1. You enjoy them. There’s no sense picking YouTube if you abhor creating videos. You’ll be more likely to keep up your 9-minute daily social media habit you’re having fun with it. If you like to write brief, pithy content, choose Twitter. If you love visuals, choose Instagram
  2. Your people are there. When using social media for professional purposes, the goal is to be visible, valuable and available to the people who are making decisions about you. There’s no sense in tweeting at the frequency of Kim Kardashian or Donald Trump if your target audience isn’t on Twitter.

Step 2: Choose The Right Time

Identify your best time to engage in social media. We know that true habits are easier to form when they take place at the same time every day–like brushing your teeth. Your social media habit might take place first thing in the morning or right before you leave work or during lunch. Or, to make it even more efficient, consider a time when you can double up on productivity. For example, if you commute to work on a train, that’s the perfect time to also connect with your online community. If you wait in line every morning for your triple tall half-caf, iced skim caramel macchiato, get your phone out and make the wait more productive.

Step 3: Engage

Be strategic in deciding what you want to talk about. Your topic should help you demonstrate your thought-leadership and give you an opportunity to express your point of view. Remember, being visible on social media does not mean creating new content every day. If you’re just starting your social media habit, here’s a good mix of items for your daily do:

  • Like and comment on content that was posted by others.
  • Share others’ content, adding your point of view to make their post even more valuable
  • Share something you learned, a favorite quote, a relevant statistic
  • Post your own content (article, tweet, picture, video, etc.)

Step 4. Make It Easy

There are lots of things you can do to automate the time-consuming parts of social media.

  • Use a social media posting tool like Hootsuite or Buffer to post multiple items and schedule them over time.
  • For responding to your connections/followers’ content, create shortcuts on your phone for standard responses. Apple iOS makes it especially simple to do this.
  • If you prefer speaking to typing, just talk your message or update.

The point is to find ways to make your social media habit more efficient and more aligned with how you like to work. Personal branding is all about being authentic, so if you dread your social media routine, your posts will seem phony or forced. Do whatever you need to do to keep your new habit from feeling onerous.

That’s it! If you have been reluctant to engage in social media, follow this process. Commit to your nine-minute habit and watch your digital brand soar.

Author: William Arruda is the cofounder of CareerBlast and creator of the complete LinkedIn quiz that helps you evaluate your LinkedIn profile and networking strategy.

 

Forbes.com | September 16, 2019

#CareerAdvice : #JobSearch – What #Recruiters Look at When Stalking Your #SocialMedia … You probably Already Know Recruiters are Looking at your #LinkedIn Page, but What About your Other Social Media Platforms?

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You know, the ones where you post pictures of your latest vacation, share what you had for dinner and occasionally tag your friends in memes. Why, you might wonder, would a recruiter possibly be interested in viewing things like that?

As it turns out, those personal details are precisely why recruiters and hiring managers keep tabs on applicants’ social media accounts, says career coach Hallie Crawford. “It can help them get a more accurate idea about who you are outside of your resume — a more personal view into your life,” she explains. “A resume can tell them your qualifications, but your social media profile can help them determine your personality type and if you would be a good fit for company culture.”

Plus, recruiters are looking for red flags — risqué photos, bad language, signs of drugs use — that would show them you’d be a less than ideal man or woman to have in their offices.

So now that you know why they’re looking, how about knowing what they’re looking at?

Facebook

According to Crawford, recruiters and hiring managers are concentrating their efforts on two sections of your Facebook page — your “about me” section, and your photo albums.

About Me: “They will want to see how you describe yourself and if it matches up [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][with] how you have described yourself in your cover letter and resume,” Crawford says. Any discrepancies could cost you points pre-interview. What’s more, Crawford says, “they will also be looking for proper spelling and grammar” in this section, to see how seriously you take those skills.

Photos: When it comes to your photos albums, “a hiring manager will be checking not only your photos but also your descriptions,” Crawford warns. “A hiring manager wants to see if you represent yourself in a professional way.” To come off in the most positive pre-meeting light, “you will want to avoid using profanity, sexual or drug references,” Crawford says.

5 Mistakes That Will Keep You From Getting Hired

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Twitter

Who You’re Following: “Recruiters like to see if you have any mutual connections and if you are connected with others in your industry,” Crawford explains. Following others in your industry is a smart thing to do no matter what — watching their feeds can give you a scoop on a new job opening, company announcements, the latest tech and much more.

Tweets: “Recruiters will be checking to see if you share useful information, if you share information relevant to your trade or if you just use tweets to fight with others,” Crawford says. If you’re applying for a job, take a look at your tweeting history and consider deleting anything that won’t show your best — and most thoughtful — self to a potential employer.

Instagram

Followers: Recruiters will check out the kind of followers you attract, Crawford says. Plus, they’ll want to see “how friendly and social you seem to be with your followers,” she says. What you say to them and what you say back, she explains, “can also give them insight [into] your personal relationships and if you would be a good cultural fit for the company.”

Pictures: You probably figured this, right? But recruiters are looking to see more than your photography skills (or lack thereof). “They will want to see how you represent yourself,” Crawford says. For example, “if you are at a party, do you represent yourself in a dignified way?” Crawford asks, or, “do you post things that others would consider inappropriate?”

Read Next: 16 Tips for Building an Online Personal Brand
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