Your #Career : 9 Reasons To Love #LinkedIn … Study conducted by ROI Research, 59 percent of Respondents said LinkedIn is Their Most Important Account on Social Networks.
It is one of any career-minded professional’s most important personal branding tools because it is replete with features that not only help you stand out and get noticed, they help you do your job better.
Here’s why:
1. It’s big! In fact, it is the largest professional network with over 400 million members (and growing). That means it gives you access – and makes you visible – to people from all around the world who can help you be successful.
2. It shows up first. When someone googles you, your LinkedIn profile is likely to show up at the top of the search results – making it a key tool for influencing those who want to get to know you. Since almost two thirds of all clicks go to the top three results, LinkedIn is the place where people will learn about you.
3. It helps you stay in touch. In a world where it is getting harder and harder to maintain contacts, LinkedIn provides the best way to keep in touch. When your former colleagues change companies, you don’t need to worry about finding their new email address. You can maintain all those professional relationships by being connected on LinkedIn.
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4. It provides Google juice. The links you provide from LinkedIn, leading people to your website and other sites that are important to you (LinkedIn allows you to include three outbound links in your profile), make the sites more valuable to Google. This makes them even more visible to people who are searching for what you have to offer; traffic generates more traffic when it comes to search-result rankings. Links to your website have more value with an inbound link from LinkedIn – just make sure you have your profile visible to everyone. Here’s how to do that.
5. It’s comprehensive. It’s your one-stop shop for managing all your contacts. You can organize your contacts using tags so you can communicate with subsets of them at a time. And they don’t even need to be LinkedIn connections. You can upload your Gmail contacts and iphone contacts too – keeping your entire professional network in one place.
6. It lets others speak for you. Personal branding is not all about you telling the world how great you are. It helps to get others help you tout your accomplishments. There are two ways LinkedIn lets you validate what you say about yourself –endorsements and recommendations. These features make you more credible to those who are checking you out. Just be sure to get endorsements for key skills and have recommendations from respected leaders in your industry.
7. It’s always available. The new version of the LinkedIn app gives you access to everything you need when you are on the move and gives you an opportunity to use those minutes (while waiting for the plane to take off or standing in line at Whole Foods) to reach out to connections – keeping those relationships in shape.
8. It’s exclusively focused on business. There are lots of social networks where you can post a picture of your family outing or your dog doing stupid tricks, but LinkedIn is truly the most powerful professional network for people who are serious about their career.
9. It helps you keep the saw sharp. LinkedIn Pulse provides access to luminaries and their latest thinking. Participating in groups and being engaged in conversations with your connections helps you learn and grow, benchmark processes, and innovate. You can also find mentors, source staff, and find people to coach and mentor outside your company – even outside your industry.
William Arruda is a partner in CareerBlast, a video platform and virtual coach that helps you get promoted faster.
Forbes.com | August 14, 2016 | William Arruda