#JobSearch : How to Effectively Brand Your Resume & Why It Matters.

When writing an effective resume, demonstrating your personal brand is critical. Most executives have similar skills and achievements, so what can set you apart from the rest is the overall value you bring to the table. While your brand is what it is, you can tailor the message in your resume depending on the company you are targeting. This may mean one of your most important achievements at your current company shouldn’t go on your resume when applying for another company if it’s not relevant.

Companies today want to know what value you have to offer them specifically and here are some tips to help you show this clearly. 

 

1- Utilize Keywords Effectively for SEO Purposes

You’ll have a hard time demonstrating your c-level personal branding if you don’t have a keyword-rich resume. Search Engine Optimizatio n (SEO) is critical in the landscape of job searching today to give your resume, LinkedIn profile, or anything else a chance of being discovered. The good news is an executive resume writer can help you incorporate appropriate keywords while also keeping your brand in mind.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued … 

2-Show Some Personality

A quality aspect of c-level personal branding is showing what you’re most passionate about and what you will bring to the table at your targeted company. You can show some personality in your resume without getting personal. For example, when you write about your leadership style and techniques, the reader can get a good idea of the type of person you are and how you work with others. Without this personality, your resume may look the same as the other hundreds of resumes that come across a recruiter’s desk.

 

3- Include Metrics When You Can

Another key to writing an effective resume is incorporating metrics, statistics, and numbers when they are appropriate and relate to the job you’re applying for. Don’t be shy about talking about these in your resume. Backing up your claims with actual numbers is powerful and can really hit home for a hiring manager when it relates to their company.

 

4- Only Show Relevant Information

The biggest mistake an executive resume writer always sees is when someone includes their past achievements that aren’t relevant to the job they’re applying for. Companies aren’t necessarily as concerned with what you’ve done in the past as they are with what you’ll do for them in the future. Don’t rely on the reader to make connections between the two. Your biggest accomplishment at a previous employer may not be beneficial at all to your future employer, so don’t include it if it’s not relevant.

C-level personal branding is what sets many executives apart from the rest. Executives often believe branding only happens during networking events. While this is true, your brand has to also be evident in your resume, cover letter, LinkedIn profile, and anywhere else. Once a hiring manager can clearly see what your overall brand is, you’ll have a better chance of landing the job.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

                                                                   FSC Career Blog |  June 26, 2020

 

#JobSearch : The Part Of The Job Search No One Talks About (That Can Make Or Break Your Success). A MUst REad!

When getting ready for a job search, most prepare by updating their resume, scanning the job boards and considering which accomplishments to share during the interview. If you’re more nuanced, you might also consider who you’ll call to be references and if your navy suit in the back of your closet still fits.

FACT: On average, 250 applications are received for any advertised job, 4 -6 applicants secure an interview and one is hired. 

But few, if any, job seekers prepare for the emotional journey of the job search. As a Licensed Psychologist, I can verify this is a very real part of the process, and as a former corporate recruiter, I can confirm it has a significant impact on your outcome. It’s very easy to sense a candidate’s defeat, frustration, and anxiety in the interview through subtle non-verbal cues, and unfortunately, many interviewers will interpret these as red flags (perhaps you’re hiding something?).

Chances are that’s not the case, but many assumptions go unchecked during the interview (very few hiring managers are adequately trained on this important skill), so you don’t want to leave it up to chance that you’ll be able to completely regulate your emotions during the hiring process. Even excitement can come across as desperation in certain contexts, so if you’ve not yet thought about how you’ll prepare for the emotional side of the hiring process, here’s your chance:

Know the data. In the best of times, a job search is a complete emotional roller coaster of high highs and low lows (even if you’re choosing to make a switch). If you’ve been forced to make a job change for any reason, it’s even more stressful. Layer on top of that an employer-favored job market, and it may seem more prudent to hire a therapist rather than a career coach to help with the journey*.

While the stress is very real, we have some control over keeping it in check, the easiest strategy of which is being ready for the roller coaster. For example, when you know that an average application to interview ratio is about 20%, you’re not terribly disappointed when your phone isn’t ringing off of the hook. Or when you accept that the odds of landing the job when called back for a second interview are about 25% – 50%, you won’t feel crushed when the offer doesn’t pan out. It’s not about being pessimistic, but rather realistic based on job seeker data. On average, 250 applications are received for any advertised job, 4 -6 applicants secure an interview and one is hired. Recognizing the odds allows you to have a more balanced view, which means logic can temper emotions during the search process.

If you get more hits than the average job seeker, fantastic. In fact you can significantly tilt the odds in your favor by engaging your network (see below). But rejection is married to the job search process (just like error is married to trial), so anticipate it, and don’t take it personally.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

 

 

Article continued …

Check your expectations. Emotional waves are a part of any change process, but we have some control over the level of swing, which is usually influenced by expectations. Expectations drive those waves to be much bigger since they cause you to become emotionally-invested in an outcome (e.g., if you deem a certain role to be “the one” in your mind, but it fizzles out, then you’re crushed).

Approach each conversation with curiosity and interest, but avoid visualizing yourself in the corner office, making the commute or earning the higher paycheck too early in the process because this increases the emotional investment. If you find yourself ruminating about a role, jot down the pros and cons, which can help you to see the opportunity from a more balanced view instead of a glamorized one, which can ultimately mitigate the massive ups and downs.

This can also help you avoid a potentially poor decision. Emotions are very powerful and can override our logic when making choices (anyone who has dated can attest!), so if you invest in an opportunity too early, you may miss (or dismiss) red flags.

Take responsibility (but only for your part). The hiring process is broken. Applicant Tracking Systems (ATS) weed out up to 75% of applicants before they even reach human eyes, sometimes based on irrelevant things like how a resume is formatted. That said, if your primary strategy for the job search is applying online, you have some work to do. Networking has been shown to be the top strategy in uncovering new opportunities, and the only strategy to gain access to roles that are never published (which account for many more than you might think). In fact, 53% of candidates referred by a current employee landed the job and that number spiked to 91% when the person referring was at a Director level or above.

Another challenge beyond your control is that hiring managers often aren’t trained to interview and are subject to their own emotional biases when making decisions. Since interviewing and selecting applicants is likely a peripheral duty they engage in a few times a year, most hiring managers don’t get adequate guidance on how to identify their own unconscious bias, why it’s important to ask valid questions that relate to performance measures or how to dig into responses to check assumptions. This means that if you want a fair shot at landing the offer, it’s 100% your responsibility to show up to the interview ready to leave the information on the table that identifies your most relevant qualifications, regardless of the questions you’re asked. Here’s how.

Identify your triggers. And then, neutralize them. If a certain question throws you every time it comes up, this is an area that may need more attention. Developing a succinct, neutral response that is genuine and logical is a great first step.

Rehearse it until you notice the feeling drain from the words, but be careful not to sound like a robot since an overly rehearsed response will sound canned and lead to probing follow up questions. Also, don’t forget to address the underlying issue of the trigger. If you’re angry about getting laid off, have a conversation with an objective friend, journal about your feelings or identify silver linings that help you move beyond the pain. Unaddressed emotions have a way of popping into the open at inopportune times, so simply masking them isn’t enough.

If your hot button tends to be the rising anxiety you feel when waiting on a response from the company, develop ways to mitigate this. A helpful strategy is having many balls in the air so that you’re so busy juggling applications, interviews, networking meetings and follow ups that you’re too busy to wait by the phone. Another strategy is clarifying “recruiter speak” so you both have the same interpretation.

Hiring moves at a glacial pace, so “we’ll be in touch soon” may mean by the end of the week to you, but by the end of the month to the company. Instead of guessing, at the end of the interview when you’re told “We’ll let you know about next steps”, simply respond, “That’s great – I’m excited about moving forward and will check in at the end of next week if I haven’t heard.”

Practice being objective. Humans love to categorize and make meaning from experiences, often organizing them unconsciously as either good or bad, or some other label. These labels often elicit associated emotions (e.g., good = happy) and our brain continues to apply meaning to support these beliefs (e.g., this is a good job that would make me happy).

While these strategies are often helpful in making us more efficient in daily tasks, they can get in the way of objectively viewing a situation. So, do your best to notice these categorizations so you can stop jumping to black and white conclusions, which can lead to emotional investment. Most things in life (including jobs) have many shades of gray. It can lead to deeper curiosity (which can lead to useful data) when you suspend judgment as you learn more about the role, company and your potential new colleagues. And, it’s often the stories we tell ourselves that lead to the emotional responses we experience, so be careful with the narratives you whip up.

Get support. Sometimes we need more assistance than our friends or family, or even a career coach can offer. As a Licensed Psychologist, I both believe in therapy and have participated in it extensively. Humans are complex, the job search is anxiety-inducing, and life rarely tosses us one challenge at a time. If you have additional life issues complicating your job search or have experienced a particularly traumatic transition, you may decide that engaging with a therapist will help you to manage these challenges.

Emotions won’t stand to be ignored, so if you’ve been suppressing them, you may notice they’re seeping out in other ways including physical symptoms (e.g., sleep difficulties, digestive issues or headaches), relationship difficulties (e.g., increased irritability or arguments) or mental struggles (e.g., concentration or memory lapses). Your feelings will wait patiently for you, so while landing a new job is important, it may be prudent to put the search on hold for a short time to allow yourself some needed TLC (*find a licensed professional here).

Embarking on a job search can be exciting. It’s energizing to envision yourself in a new role that taps into your strengths and supports your values. And just like any major change in life, there will be several complex steps on the path before you reach the destination. The more prepared you are for the various twists and turns, the more likely you are to be successful, and maybe even enjoy the journey.

Happy hunting!

Forbes.com | June 20, 2020 | Dawn Graham 

#JobSearch : How To Make The Most Of Informational Interviews. The Most Valuable Ways to Explore New Career Options.

With the current job market, you may find yourself considering a completely different career path. If that’s the case, informational interviews are among the most valuable ways to explore new career options. It’s an opportunity to expand your network while getting an insider’s view of a field you’d like to learn more about.

You may even be able to uncover hidden job openings that never get posted publicly. Unfortunately, many professionals don’t know how to make the most of these meetings. Below are some strategies that will help you ace the informational interview so you can ultimately land a job that lights you up inside.

Do your homework

Never go into an informational interview cold. Regardless of whom you’re speaking with, you will want to make a positive first impression by preparing in advance. Investigate the industry, company and role that you may be interested in. Study the industry jargon and vocabulary. Also, don’t forget to go on LinkedIn and research the individual you’ll be meeting with. This exercise may spark specific questions about their background or reveal any interests that you have in common.  All this groundwork will give you confidence and help you come across as a more serious candidate.

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

Maximize your time (and theirs)

Time is precious. Keep an informational interview to a maximum of thirty minutes. Develop a succinct summary of your background and what you’re looking for in advance. Make sure to spend most of your time on the most critical questions you’d like answers to. Stay focused and don’t veer too far off-topic. Remember that this is a business meeting. Ultimately, they will appreciate that you are conscious of their busy schedule and staying on point.

Ask open-ended questions

Make a list of intelligent questions ahead of your appointment. The best way to get someone to open up is to ask open-ended questions. Be curious. Rather than ask yes or no questions, start your questions with “what” or “how.” Also, don’t be afraid to inquire about the challenges, difficulties and roadblocks. Is there anything they would have done differently? You’re there to get the full picture—and that includes the good, bad and the ugly.

Practice your closing

A lot of people think of informational interviews as a “one and done” proposition. Instead, think of it as the start of a long-term relationship. Spend some time building rapport with your interviewee. At the end of your conversation, ask them if they could recommend one or two additional people that you can speak with. That way, you are not only gaining valuable insights but are also continuing to expand your network.

Practice what you’re going to say in advance, so it sounds natural and unrehearsed. It could be as simple as,” Could you recommend a couple more people for me to speak with to learn more about this industry?” If, for some reason, they can’t think of anyone, ask them what they would suggest as next steps.

Foster a long-term relationship

After your meeting, send them an email expressing gratitude for their time. Also, don’t forget to stay in touch with your contact by checking in occasionally. That way, you will also be top of mind should a position open up in the future for which you may be a good fit.

Acing an informational interview (while it’s not a job interview) can ultimately lead to your dream job. You are there to make a connection so that the person you’re speaking with will feel comfortable hiring you themselves or referring you to someone who will. If you have a meeting that falls flat, don’t let it rattle you. Be patient. The more informational interviews you have, the better chance you have of landing the job you want. So, go out there, be bold, and make the most of them!


Thinking about a career change but not sure what steps to take? Download Caroline Castrillon’s free guide: 7 Steps to Career Clarity

Forbes.com | June 21, 2020 | Caroline Castrillon

#JobSearch : How to Get and Write Great LinkedIn Recommendations.

People have different opinions about LinkedIn recommendations. When you work with a LinkedIn profile development expert, they will likely tell you they are important to have from a quality standpoint rather than a quantity standpoint. Your executive LinkedIn profile should support your own personal brand in many different ways, and getting recommendations from your network can help.

One tip to get the best recommendations is to write quality recommendations of your own. Here are some tips for doing both. 

1- What to Include When Writing Recommendations

When you’re writing a LinkedIn recommendation for a connection, think about what you would want someone to say about you. Be specific when it comes to your experience with working with them, or how you know what they bring to the table. Grab the reader’s attention with the first sentence and be very clear as to why you think they will succeed in any given endeavor. And never hesitate to ask your connection what information they would like you to include in the recommendation as well, so it’s tailored appropriately.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued … 

2- Best Ways to Get LinkedIn Recommendations

Any LinkedIn profile development expert will say the best way to receive a recommendation is to give one yourself. People are more willing to write one if they receive one first, so go ahead and take the first step. Your executive LinkedIn profile includes a feature that allows you to ask for a recommendation as well. You can send a personalized message to your connection to request a recommendation, so take advantage of this feature. And be sure to send them a sincere thank you message when they give it to you. Or better yet, write one for them as well.

 

3- Don’t Just Hand Out or Accept All Recommendations

As we mentioned previously, quality is better than quantity when it comes to LinkedIn recommendations. LinkedIn gives you the opportunity to review your recommendations before they get posted on your profile. Don’t just accept every recommendation without reading them first. You want to make sure it matches your personal brand before accepting.

On the other hand, you could harm your own reputation if you give out a recommendation every time you’re asked. Unless you worked closely with the person or know them very well, proceed with caution before writing one. Hiring managers and recruiters can tell a genuine recommendation from a fabricated one, so it’s not worth it just to make someone happy.

Since recruiters and hiring managers will most definitely review your LinkedIn profile before making an invitation to an interview, you want to do whatever you can to set yourself a part from other candidates. Having recommendations that offer social proof that you are who you say you are may be the tipping point to get that phone call you’ve been waiting for.

 

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog |  June 22, 2020

 

#TimeManagement : Five Ways Productive People Manage Time Differently. Great REad for All!

We all know people who manage to get so much more done than the average. They are the high performers at work who have complex jobs with broad scopes of responsibility but manage to stay unflappable. They are the all-stars who excel at work and still stay involved with family, community or in an outside interest.

How do some people accomplish so much more in the same amount of time? What can you do to improve your own productivity? Productive people are not better people – they make better choices and smarter decisions about how they spend their time.

Here are five ways productive people manage time differently:

1 – Focus on what matters

Productive people are clear about their most important priorities – on the job and in their lives. Today’s work environment is busy for everyone. Rapid change is the norm. Too little time describes almost everyone’s regular experience. Productive people don’t try to do everything or even a lot of things by quantity, but they focus their time on quality – i.e., what will have the most impact.

You too should prioritize your list of everything you need to do in terms of what will have the most impact on your professional and personal goals. In this time of high unemployment, you may want to focus on shoring up your on-the-job performance (use this job security checklist to gauge how you are doing). Or you may be going for a promotion, in which case, you want to align your priorities with what your manager and senior leaders prioritize (and therefore notice).

 

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

2 – Stay focused despite distractions

Once you are clear about what matters, you still need to actually spend your time on these priorities. Productive people know how to stay focused despite distractions. There are many distractions in the workplace – meetings, interruptions by colleagues, another project or task that arises. Hoping for fewer distractions is less realistic than training yourself to stay focused and say No even in the workplace.

If you are already clear on your priorities but find it difficult to stay focused on them, block out time first thing in your day for your most important work. Distractions will have less time to build up first thing in the morning, and if you are pulled away, you have the rest of the day to make up the time. Or try changing your work environment to signal to yourself and others that you should not be disturbed (at home, this could simply be moving to another space in the same room).

3 – Course-correct when things go wrong

The best laid plans can still go wrong – there might be an urgent task that rightly takes you away from your priority work time. However, rather than just scrambling the rest of the day or week hoping to catch up, the productive person will take a pause and readjust the remaining time around the priorities. The block of time reserved for priority work will get moved to another sacred time. The busywork will be what gets postponed.

To keep on track, set visible metrics for your priorities so you can readily see where you are and how much catching up you need to do. I once coached a project leader who was busily coordinating with 50+ colleagues on a policy rollout. The deadline was in 10 weeks, and her team was working on a pace that accommodated just two to three colleagues per week. At that pace, they would not finish, so something would have to change. Having a clear metric and deadline enabled the project leader to catch the problem early enough that they could refine the rollout going forward and make up some ground.

4 – Invest time in planning

That extra time to redo a rollout plan or to reschedule your day after an interruption is an investment. Productive people invest time in planning. They are disciplined enough to recognize that the time they use to plan is time they will get back and more by correctly identifying what needs to be done, when and how.

If your natural tendency is to dive into a big project, schedule time in the first week for planning. On an ongoing basis, reserve time on Sunday or Monday to sketch out your week, Wednesday for midweek adjustments and/or Friday to digest how the week has gone and what s a priority for the following week. Finally, set calendar appointments on a monthly and quarterly basis to check in on your longer-term goals that might not have firm timetables – e.g., tending to your network, increasing your emergency fund.

5 – Reserve and protect down time

Counterintuitively, one way to get more done is to work less. Productive people take regular breaks, both short rests throughout the day and longer periods of time away (This Psychology Today post is a great summary on the science behind why breaks improve performance.)

You may need to plan your breaks if you tend to just plow through your day and even work through lunch. Set up lunch dates with other people (even if it’s a virtual date) to ensure you stop work for at least a few minutes. Set an alarm every 25-50 minutes to take a short break – stand up and stretch, drink a glass of water, even just close your eyes and do some deep breaths. Block out vacation time over the next three to six months – it will give you something to look forward to and it will give your workplace ample time to make coverage arrangements.


Productivity is about behaviors not qualities

Remembering that productivity is about the actions you take and not the person you are means that productivity is a learned skill, not something you are born with. Even if you weren’t productive before, you can start today to take smarter actions, change your behavior, and improve your productivity.

Forbes.com | June 21, 2020 | Caroline Ceniza-Levine

#YourCareer : We’re Seeing Wage Deflation, White-Collar Layoffs And Pay Cuts. A MUst REad for ALL!

The U.S. Department of Labor reported 1.5 million people filed for unemployment benefits last week. This was the 13th consecutive week that the U.S. witnessed over one million in new claims. Roughly 45.7 million people have now filed for unemployment since mid-March.

wave of more higher-end unemploymenthitting white-collar workers making more than $100,000 per year, as employers increasingly question the value these employees bring

Unfortunately, the frighteningly large numbers, along with other data, show that we’re still going through tough times. The first wave of Covid-19, entering into a new unknown phase, looks like we’ll face continued white-collar layoffs, pressure on middle management, pay cuts and wage deflation.

The figures from this and prior weeks illustrate persistent job losses with insufficient new hiring to compensate for the massive amount of unemployment. Daniel Zhao, senior economist at Glassdoor, wrote, “As we distance ourselves further from the historically high initial claims seen this spring, the tens of millions that remain unemployed are an increasingly important signal of labor market weakness.” Zhao added, “The flattening of continuing claims indicates that there isn’t enough hiring to overcome these continuing layoffs.”

The first wave of layoffs were highly concentrated in sectors, including restaurants, travel, leisure, hotels, retail, gig-economy and low-wage jobs. Now, it seems white-collar jobs have been impacted too.

Guy Berger, Ph.D.,  the principal economist at LinkedIn, prepared the LinkedIn Hiring Rate (LHR), which offers a snapshot of the job market. Berger indicates that we haven’t seen a meaningful pickup in new U.S. job starts. He reports that hiring is still down more than 30% below last year. Many of the job gains are due to workers returning to their previous employers—rather than people starting newly created jobs. The economist contends, “It will take a long time before the labor market returns to pre-COVID levels.”

Obviously, I think these people will take another job with a pay cut.” He continued, “If you’re making $100,000 and you’re staring at the abyss of no income and you have de minimus savings, especially if you have a family to feed, I think that $75,000 similar job would look pretty attractive even as an interim step.”

According to Jed Kolko, chief economist at the Indeed Hiring Lab (which is part of Indeed.com, the large job aggregation site), his study concluded that the current trend in job postings was 34% lower than in 2019. This was an improvement compared to when new listings turned down about 45% from the same time last year. White-collar roles, such as software development postings, are 36.3% below last year’s trend. Banking and financing job postings are down 51.3%.

The recent monthly jobs reports have been dreadful. The May jobs report looked surprisingly strong. However, when a glaring, misleading error in the may jobs report was noticed, it showed that the U.S. may actually be at 20% unemployment. Delving into the footnotes of the numbers, the jobs report has been inaccurate for the last two months. The Bureau of Labor Statistics admitted that its household survey takers mistakenly counted about 4.9 million people as employed, although they were unemployed. Had the mistake been corrected, the unemployment rate would have risen to 16.1% in May. The corrected April figure would have been more than 19.5% rather than 14.7%.

Investment management DoubleLine CEO and billionaire Jeffrey Gundlach warned of white-collar layoffs saying, “COVID-19 reveals who’s ‘swimming naked.’” This relates to a famous Warren Buffet adage, “When the tide goes out, you find out who is swimming naked.”

In this instance, Gundlich contends that as people worked from home, he got a sense of what his employees were really doing. Gundlich particularly paid attention to who in his organization consistently responded the quickest. They were the workers below middle management. He believes that they are the ones who are doing the actual work.

Gundlach was pleasantly surprised that junior workers rose to the occasion and was disturbed by the disappearance of mid-level management. He complained, “I wonder where they’ve gone. I’m starting to wonder if I really need them.” Gundlach said that he checked with peers who felt the same way.

This test led Gundlach to predict that there will be a “wave of more higher-end unemployment” hitting white-collar workers making more than $100,000 per year, as employers increasingly question the value these employees bring. We’ve already witnessed the “juniorization” of the workplace—a movement by senior executives to carve out middle management in cost-saving measures. In cost-cutting measures, middle-manager roles were eliminated in reorganizations. The managers’ more junior staff then reports directly to a higher-level executive, thereby saving the company money.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

Matthew Klein of Barron’s points out that the latest jobs report for May is showing signs of the virus’ impact hitting higher-end jobs—calling it a white-collar recession. It was reported that employment has dropped 5% in professional services, management, finance, insurance, real estate, media and tech. People working in advertising, radio, television and newspapers saw a decline of about 10%.

Many jobs were saved that otherwise would have been lost due to a new growing trend. A large number of companies have elected to cut the pay of some—or all—of their workers instead of enacting massive layoffs and furloughs. These corporations run the gamut, spanning many different sizes and all across industry sectors, including HCA Healthcare, Aon, ESPN, Tesla, the Chicago Cubs, Vice Media, BuzzFeed and others. A recent study by the Conference Board found that 537 public companies cut their top manager’s pay from the start of the Covid-19 pandemic.

Jack Dorsey, the dual CEO of Twitter and Square, announced that he’d allow his employees to continue working from home “forever.” Facebook’s Mark Zuckerberg and other CEOs followed up with their own decisions to allow people to work remotely on a permanent basis.

While this sounds noble and magnanimous, there’s an underlying threat to workers. Here’s the Facebook catch: employees will have to tell their boss if they move to a different location. According to Zuckerberg, those who flee to lower-cost cities “may have their compensation adjusted based on their new locations.” He ominously added, “We’ll adjust salary to your location at that point. There’ll be severe ramifications for people who are not honest about this.”

Zuckerberg can now scout for talent all over the country and world. This could be the worst trend for workers, as CEOs arbitrage the best and cheapest job seekers globally. Facebook will source job applicants who possess all of the right skills and experience and live in lower-cost places and pay them less money than they’d receive working in San Francisco.

To make matters worse, we’ve seen a slew of layoffs. Just this week, HSBC and AT&T announced thousands of job cuts. Iconic American companies, such as HertzJ.C. Penney, Pier 1, Neiman Marcus, J. Crew and others have filed for bankruptcy protection, which will cause more job losses.

These events will cause a “short-term deflationary” impact on white-collar workers. Gundlach said, “If a $100,000 white-collar worker gets laid off, I think that they just stare in the mirror in the morning, with just fear in their eyes, looking at their own eyes because what are you going to do?” he said. “A lot of people don’t have any savings, not enough savings. If a certain swath of the employment population has a significant layoff in the echo of the pandemic, which I think is coming, then they’re probably going to be looking for a job and there won’t be many openings relative to the unemployment pool with that type of a skillset.”

Gundlach added, “Obviously, I think these people will take another job with a pay cut.” He continued, “If you’re making $100,000 and you’re staring at the abyss of no income and you have de minimus savings, especially if you have a family to feed, I think that $75,000 similar job would look pretty attractive even as an interim step.”

Sadly, all of the evidence points toward wage deflation and middle-management, white-collar layoffs and pay cuts.

 

Forbes.com | June 18, 2020 | Jack KellyCareers I write actionable interview, career and salary advice.

#JobSearch : Do Your Homework Before Your Executive #JobInterview . Great REad!

Doing your homework prior to going into a job interview can be the difference between being considered a viable candidate or having your resume pushed to the side. Companies want to hire someone who shows they are willing to do their due diligence in order to make a quality decision.

Writing resumes that get you hired is great, but those resumes don’t guarantee you are a perfect fit for any given job.

Here are important points to research about a company prior to going into a job interview.

1- Learn About Key Team Members

You can find out the names of key team members of a company by looking at the company’s LinkedIn profile. Take this a step further and learn a few interesting facts about those people as well. Discover what college they attended, how their degree led them to the role they have, and anything else you deem relevant. When you research professionals at a prospective employer as much as they research you as a job candidate, you’ll be more likely to make a great first impression.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued … 

2- Understand Mission Statements and How to Apply Them

Knowing a company’s mission statement is important in a few ways. For one, you shouldn’t work for a company if you don’t agree with their mission and values. You also should demonstrate to an interviewer how your work ethic, personal ethics, and daily actions fit what the company represents. Having this information in your LinkedIn profile is one thing, but it’s also important to be able to give examples during your interview. 

3- Check the Latest Industry or Company News

When you’re able to talk about the latest news within the company or the industry they operate in, you’ll earn some solid points with the interviewers since it shows you’ve come prepared. The best executive resume writing service can help you relate your past experiences to the company you’re interested in on paper. It’s up to you to follow-up on those experiences with action by demonstrating you’re ready to get started working for them right away. 

4- Know the Company Structure

A LinkedIn profile of an interviewer or a company doesn’t give you the total picture of a company’s structure. The title “executive” means different things to different companies, so if you aren’t able to figure out how the company is structured by searching online, then don’t hesitate to ask them in the interview. You need to make sure you fit within the structure so you know exactly what your role is if hired.

There’s no specific action you can take that will magically land you any job you want, and the work doesn’t stop once your resume is created. Doing your due diligence on a company will help you master the interview and put yourself in a great position to get the job.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog | June 18, 2020

 

#YourCareer : In A Sign Of The Times, Cold Zoom-Call Firings Are Now Common. Great REAd!

Tough times bring out the best and worst in people and companies. Since the Covid-19 pandemic started, we’ve seen a noticeable increase in bad behavior. There’s been riots, cities set ablaze, looting of stores, killings and acts of police brutality.

The manner in which employees have been downsized tells a lot about the company and our overall current culture.

On a lesser level, but still disconcerting, social media—as well as the mass media—has become a volatile cocktail of toxicity and hate. It’s not surprising that this lack of empathy and coldness has crept into the corporate world. The manner in which employees have been downsized tells a lot about the company and our overall current culture.

Last week, 24 Hour Fitness, a privately held national chain of about 430 gyms with 22,000 workers, fired employees via a phone call. According to The Wall Street Journal, the gym’s Chief human resources officer, Tami Majer, sent an email to workers asking them to participate in a phone call to discuss “important company updates,” indicating that they’ll be paid for their time. On the call, the employees were told that they’ve been let go. There wasn’t any in-depth discussion around severance packages, benefits or any other color provided as to what’s going on.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

It’s understandable that 24 Hour Fitness had financial problems. Like thousands of other companies deemed non-essential, the gym chain was forced to close down its facilities. While many people say that gyms are indeed essential, as they’re important to our physical, mental and emotional health, it was viewed by medical professionals as a breeding ground for catching and spreading Covid-19 and couldn’t remain open.

For about four months, the company still had to pay rent, insurance and other expenses, while not receiving any revenue. Under these circumstances, it’s hard to sustain an enterprise composed of hundreds of locations with expensive equipment. One of its competitors, Gold’s Gym, with 700 locations worldwide and self-described as “the world’s trusted fitness authority for more than 50 years,” recently filed for Chapter 11 bankruptcy protection.

24 Hour Fitness did send an email to the people impacted by the layoff explaining the rationale and reasons behind the layoffs, along with important information surrounding the terms of their dismissal. CEO Tony Ueber said, “These are painful decisions, and we do not make them lightly.

This isn’t a one-time thing. There have been an alarming number of companies that have laid off people in the same cold, impersonal way.

Ridesharing company Uber previously announced a layoff of 3,500 employees, representing 14% of its workforce. In a sign of the times, with employees working from home, Uber informed the job-loss casualties via an online Zoom call. The head of Uber’s customer service office, Ruffin Chaveleau, told workers that today was their last day at the company.

Chevaleau soberly shared that Uber’s business was hit hard. The company’s business dropped by over 50%. She said, “With trip volume down, the difficult and unfortunate reality is there is not enough work for many front-line customer support employees.” Chaveleau added, “As a result, we are eliminating 3,500 front-line customer support roles. Your role is impacted and today will be your last working day with Uber.” Uber CEO Dara Khosrowshahi said of the downsizing, “We’re focused on navigating through this crisis that absolutely leaves us in a position, a stronger position, as the world starts to recover.” Khosrowshahi announced that he will be forsaking his base salary.

Bird, the scooter-rental startup, fired 406 employees in a harsh “Black Mirror” style. The unsuspecting workers were asked to log into a one-way Zoom call, after being informed that all other appointments were cancelled. A disembodied voice read a script informing the person that they’ve been laid off. Their Slack and other accounts were shut off and given end dates.

The airline industry has been one of the hardest-hit sectors by the pandemic. The federal government called for the cessation of nonessential travel. Even with essential travel, potential passengers have steered clear. In response to the dramatic decline in flights and acknowledging that the fortunes of airlines won’t turn around anytime soon, they’ve enacted massive layoffs.

The airlines received billions of dollars from the government to bail them out. The federal bailout for the airline industry barred layoffs, involuntary furloughs or pay cuts for employees. The airline executives, including United Airlines, were cold and harsh. United didn’t even try to hide the fact that job cuts are coming as soon as the required period to retain employees ends. Once the prohibition is lifted, as early as Oct. 1, the workers will receive their pink slips. To add insult to injury, workers were told to take unpaid or lower-paid leaves in the interim.

WonderschoolZipRecruiterWeWork and the Wing have all used Zoom to inform employees that they’ve been terminated.

Airbnb took a different, more enlightened approach. The company announced that it was downsizing 25% of its workforce. Roughly 1,900 people out of the company’s 7,500 total workforce will lose their jobs. What’s different about Airbnb is the manner in which the company informed employees of its plans.

In a message to staff, Airbnb cofounder and CEO Brian Chesky said, “Some very sad news. Today, I must confirm that we are reducing the size of the Airbnb workforce.” Chesky then advised his employees that he will be transparent and offer details, so that everyone is fully aware of what’s happening. He was forthright and didn’t try to spin the narrative, as he stated, “We are collectively living through the most harrowing crisis of our lifetime, and as it began to unfold, global travel came to a standstill. Airbnb’s business has been hit hard, with revenue this year forecasted to be less than half of what we earned in 2019.”

With all of the stress and anxiety we’re all going through, it’s almost understandable how corporate executives can lose sight of the feelings of the people who’ve been selected for downsizing. It’s important for them to remember that they are human beings. Getting fired is an unpleasant and—at times—life-altering experience. In light of the current job market, in which over 40 million Americans have filed for unemployment since mid-March, it’s one of the worst times to be let go.

Due to Covid-19, it’s hard to conduct face-to-face meetings, but maybe this should happen anyway—with the appropriate precautions, of course. At the very least, instead of mass firings, companies could allocate the time to fully express courtesy and respect to their people by speaking with everyone individually.

The people involved with downsizing have to be transparent, empathetic and share the reasons why their employees are being asked to leave. A sufficient amount of time must be set aside to discuss and answer any and all questions related to the layoffs. The human resources professionals or managers should provide all of the necessary facts and relevant information regarding severance packages, whether or not job search assistance is offered, if there’s a chance to be rehired and other important matters.

David Ulevitch, a general partner at the preeminent venture capital firm, Andreessen Horowitz, offered advice on how to compassionately conduct layoffs while employees are working remotely, “The layoff may cause serious financial and psychological distress. It will also force them into a wrenching emotional disconnect from their friends and colleagues.” He advised managers, “Your duty as a leader is to do everything in your power to give them as many resources as you can and offer them the most dignified exit possible. This will take careful thought and planning.”

Just because we’re living in volatile and chaotic times, it doesn’t mean that corporations can abrogate their responsibilities to their employees when they need hand-holding, reassurance and guidance the most.

 

Forbes.com | June 15, 2020 | Jack Kelley 

#YourCareer : What Does Covid-19 Mean For The Future Of Work? A Must REad for ALL!

There has been a lot of discussion around the impact technology and AI will have for the future of work, and yet, ever since Covid-19 swept the globe, the message about our future has become even clearer: what started as a few weeks of working from home has evolved into a catalyst for change regarding how we work and live.

At the end of the day, your career and business success remain in your hands.  It’s up to you to adjust to the changes, not drown beneath them.

Over 16 million US workers have transitioned to working from home, a new category of careers has been born under the title “essential workers,” and the average American has now begun to stream online content for 8 hours or more each day.

It’s safe to say that the traditional definition of office life has been put to rest.  But, now we are all left to wonder, what will replace it?

Before we go any further into the future, let’s get some context around the past we are so abruptly changing. Office spaces as we know them have really only existed since the 1930’s, with the birth of the cubicle occurring in the 1980’s. This style of work is not a long standing phenomenon, and before Covid-19, it was already on its way out of style.  Employees were pushing for their freedom, with 80% of US workers reporting they would turn a job down if it didn’t offer flexible working arrangements. This lack of job flexibility has also impacted when families get started.

Women in the workforce are delaying having children, largely due to their jobs lack of flexibility and financial implications. In fact, a recent study by Modern Fertility and SoFi found that 3 out of 5 respondents delayed starting a family for the sake of reaching a certain career level they felt comfortable with. This employee demand pushed remote work to grow 44% since 2015. For this reason, Covid-19 has really only expedited what was already on the horizon.

As a career expert and coach, I have found myself questioning how permanent these changes are. Not to mention, how they will affect employees in the workplace, especially Millennials, whose careers already took a hit during the 2008 recession. In efforts to better understand tomorrow’s workforce, I reached out to Liz Wessler, the CEO and co-founder of WayUp, a job site and mobile app for recent graduates seeking employment.

One thing is certain: remote work is here to stay. This transition has already been set in motion with big tech companies like Facebook taking initiative now by telling staff to work remotely for the remainder of the year, and in some instances, permanently.  Google has begun to rotate employees on site for a few days each week while ensuring facilities remain at only 10% occupancyTwitter has taken a somewhat different approach, where virtually all employees will work from home, permanently.

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What Skill Sets Do You have to be ‘Sharpened’ ?

Article continued …

While remote work offers a slew of improvements for the workplace, a 25% reduction in employee turnover and 77% of employees reporting increased productivity, to name a few, it also brings unique changes and demands that companies may not be fully aware of, yet.

Here are four probable shifts we’ll start seeing in the workplace as we eventually step into the post Covid-19 world.

1. Remote work could further the racial divide.

A survey conducted by WayUp found that only 10% of new college graduates believe it will be possible for them to find a remote job or internship. While this is a gloomy value for the previously bright eyed graduates, what makes the data even more alarming is factoring in participants’ demographic. Candidates who self-identified as Black/African American or Hispanic/Latino were an astonishing 145% more likely to feel concerned about finding a remote job compared to White or Asian candidates. This discrepancy may very well be due to the occupational segregation that unfortunately still exists within the U.S.. Moreover, the Bureau of Labor Statistics identified that only 19% of African American and 16% of Hispanics would be able to work from home based upon their job functions. Construction and services jobs, held primarily by Hispanic and African American workers have been some of the hardest hit industries due to Covid-19, and are the least capable to provide remote work.

Not only were Black/African American or Hispanic/Latino descent candidates more stressed about getting a job, but 48% of them felt under qualified. When asked why, many of these candidates expressed fear about not having access to high bandwidth internet and living in confined or distracting quarters. Data shows that Hispanic/Latino and Black/African American families have more family members (19% and 7%, respectively) per square foot compared to caucasian families. Suffice to say, the more people confined to a small living space, the more distractions you can expect to face, not to mention devices fighting for that strong internet connection.  It’s no surprise that this demographic is more stressed about working from home.

In my conversation with Wessler, she shared a simple example of the impact remote operating has had on minority demographics.  “When an interview candidate calls in from their closet, it comes across unprofessional. However, for some, this is the most quiet space in a house to be online for an interview.”  It’s small impacts like this that may be what hold minority candidates back from landing a job.

The unfortunate reality is that first impressions really can make or break an interview. It is up to employers to prepare their cohort for how to vet out candidates, regardless of the talents living situation. Instead of hiring managers focusing on the candidates’ visual surroundings, the attention needs to shift towards their work ethic, qualifications and cultural fit within the company.

From here, employers must take it upon themselves to provide all employees with access to the necessary remote tools to perform their jobs. This could mean paying for employee Internet bills, providing home office supplies such as noise canceling headphones, or even providing standing desk equipment and cameras for virtual meetings. Take Tristan Brown, a minority business owner of TLBrown Law who employs minority employees as an example, who explained: “Many of my employees actually prefer to work from the office because they live in crowded and confided living spaces with poor internet quality. Though I could not give them bigger spaces, I offered to pay for their internet upgrades. I also made special accommodations and permitted some to occupy isolated offices in our building.”

Take the initiative to have conversations in an effort to understand how employees work best and what tools they may need to feel confident in producing quality work.

2. Determining promotions and merit increase will become data centric.

In the past, one of the main reasons employees received promotions was due to their tenure within the organization. In fact, one study found that 150,000 employees with low-performance scores from 75 companies received promotions in a single year. Suffice to say, there isn’t always a direct correlation between getting a promotion and stellar job performance.

With a drop in in-person connection, and an increase in online platform usage, the days of employees schmoozing their way to the top may be on the decline. The future of promotions looks to become more data centric, where the decision is based upon an array of qualitative metrics such as sales figures, year over year performance values, and customer service scores and reviews. We can also expect a rise in app and technology usage that evaluates employees’ digital experiences. These additions will provide employers with a more collaborative and data measured sense of the value you are able to add, despite being remote.

  • Vevox: An anonymous polling app that allows employees to provide their honest feedback without the stress of being questioned further or receive backlash for being honest.
  • PollEv: A mobile web interface and mobile app that allows you to present, manage, and respond to activities.
  • Officevibe: A platform that sends automatic surveys and polls to gather specific insights from your team. You can use this technology to identify what employees are unhappy with and where opportunities to improve lie.
  • Polly: For the organizations that largely communicate via Slack this is a great option for gathering employee data anonymously.  This software is built to incorporate directly into Slack and gather the feedback and opinions you are searching for on an employee or corporate event.

With the influx in remote work, some managers have already begun to analyze productivity through tracking employee keystrokes or remotely monitoring screens via programs such as TeamViewer.  The number of minutes idle on a computer or the amount of keystrokes taken could be used as a baseline to dictate engagement and effort. Come merit season, metrics and tracking systems such as these may very well become indicators of where employees performance falls amongst their team. Here are a few programs to consider:

  • Time Doctor: A source used by companies such as Apple and Verizon that enables managers to track the time employees spend on certain tasks or the sites they visit throughout the workday.
  • Toggl: A virtual software to track remote employees’ work with features and plans suited for both smaller businesses and entrepreneurs. It’s effective for simple task management and time tracking while also offering keyboard tracking and time spent on various online tools.  This app also provides reports to help analyze employee productivity and how they spend their time.
  • Evenhour: Web-based software that enables remote employee tracking.  This is geared towards monitoring what is on each employee’s plate to facilitate good team management and is not intended to be a distraction management software.

Whether this level of monitoring is beneficial or not, remote workers can rest assured that they still have a high chance of getting a raise. In recent years, 57% of females and 51% of males working remotely are still getting raises. This increase in promotions for remote workers may be due to the fact that productivity and workplace satisfaction are higher for employees who have flexible work environments. Not only that but, remote female staff received the largest merit increases over any other group. A larger transition to remote employment may be the very solution to lessen the gender pay gap.

3. Cyber security measures will become even more necessary. 

As companies provide more employees with remote work computers and access to email on personal mobile devices the need to build heightened cyber security will become mandatory. While security breaches have risen 11% since 2018 and 67% since 2014, we can only expect this rise to continue, given that remote work widens an organization’s attack surface.

Here’s the harsh reality: a laptop is stolen every 53 seconds and 93% of successful data breaches occur in less than one minute. This theft can take place anywhere from someone’s car, to public transportation or at a local cafe, and employees must take on a sense of responsibility to help protect the security of their employer.

This risk has become so high that the International Associate of IT Asset Managers (IAITAM), a vendor neutral IT organization, expressed heightened warnings to government agencies and businesses around the risks involved with allowing employees to work from home without secure devices. A previous report found that 17% of U.S Securities and Exchange Commission laptops were being used in unauthorized locations. Needless to say, the more employees a company and agency lets work from home, the larger the breeding ground for security breaches.

A data breach can lead to significant revenue loss, upwards or 20%, along with a potentially damaged brand reputation, and loss of proprietary information.  If you think you’re safe because you are a small company, I would advise you to reconsider, since small businesses account for 60% of hacks reported.

I spoke with Michael Miller, CEO of VPN Online, a quickly-growing media company in the cyber-security space, who has experienced lots of data breach as an IT in charge of security. “One of the most devastating breaches I heard about involved an attack on the owner’s email. Once the thief had access, they were able to read all his emails. Eventually, they were able to commit wire fraud by impersonating the owner and convincing the bookkeeper to wire money from the company’s account. It took them just seven days to clean out all the money in the company’s bank account. Needless to say, the company soon closed.” 

In order to combat this devastating loss from happening to you, here are a few things Miller recommends doing now:

  • Update software and firmware of your antivirus, operating system and hardware with modems and routers.
  • Have a security measure in place for monitoring at user, application, system, network and database level
  • Have an active monitoring system in place.

Take conscious precautions now to protect yourself. Start off by implementing two-factor authentication (Businesses can choose from a variety of two-factor authentication providers, including OneLoginYubico, or Okta), monitoring access controls (here’s an option) and building stronger passwords for all accounts (here’s how). Ensure no employee is using public Wi-Fi, and, if needed, be willing to support their phone bills to host a hotspot. Emails that hold sensitive information must be encrypted along with all devices that store sensitive data to protect the company information in the event of theft.

A security breach occurs in a momentary flash, but often takes weeks to identify, at which point the damage has usually already been done. It is in a corporation’s best interest to train staff on security awareness with not only understanding the hardware for protection but also how to protect their physical surroundings. Screen protectors, locking devices and simply building habits to never leave a computer unattended in public must become business norms for those that work remotely.  Here are a few trainings you can consider sharing with your organization:

  • Alison Digital Security Awareness: Learn how to be more security conscious in the evolving remote workplace.
  • Coursera Cybersecurity Awareness and Innovation: Cybersecurity awareness mainly focused on identity management and understanding effective protection mechanisms against common threats related with Identity
  • Ninjio: Cyber security awareness training that uses micro-learning storytelling to educate and empower employees to become defenders of their devices.

4. Methods of feedback will drastically change.

When offices were swarming with staff, managers could quickly stop by an employees desk and thank them for their hard work on a recent project, or offer gratitude for their input during the morning meeting. Covid-19 has torn down these familiar ways frequent feedback was provided, pushing management to use alternative means of providing consistent feedback.

This may not seem like a big concern, but when you take into account that Millennials, (born 1980 – 2000) who make up over half of the workforce, carry a deeply rooted need for consistent feedback…managers are in for some abrupt recalibration on how they provide feedback to keep their employees happy. The more time remote employees spend out of sight, the more they worry about also being “out of mind”.

Although putting an emphasis on qualitative data will drive promotions forward, employees need to maintain a level of personal connection. While relying on instant messaging and email is quick and consistent, managers should establish weekly or monthly, or even bi-weekly video (face-to-face) meetings to review projects and ensure employees are receiving the support they deeply crave, and need, to continue growing.  Use this time to not only offer performance feedback and support at work but to build a personal connection and relationship. Employees leave bosses, not jobs, so take the time to make your connections genuine and authentic. While it may feel like an employers market right now, losing employees has major costs to a business (50-75% of an employees annual salary) that likely isn’t something you want to deal with.

Prior to the Covid-19 pandemic outbreak, data confirmed loneliness was at an all time high.  With more staff working at home, this epidemic may only grow. Managers have an opportunity to bridge this gap of isolation while building relationships to provide supportive feedback. Keep communication consistent and personal amongst your teams and in one-on-one virtual settings.

If you are a business leader, what can you do to prepare for the future?

  • Consider leveraging new apps and virtual technology to gather employee feedback such as PollEv, OfficeVibe, Vevox and Polly.
  • Do a deep dive on companies that have already been managing remote employees successfully. Every year, FlexJobs released their top 100 remote companies list which is packed with great examples of businesses that operate well with remote staff.  One great example is Dell, who implemented flexible work options back in 2009 and has been reviewed on Glassdoor as a top company to work for from home. Not only are their employees happy, but with 25% of their staff working remote, they have been able to save $12 million annually on real estate alone.
  • Revisit your healthcare plans.  Get curious and question how your healthcare options can improve to better support the wellbeing of your employees during pandemics such as Covid-19.  Evaluate where wellness stands within your organization’s culture and how you can better prioritize not only physical health, but also mental wellbeing.
  • Schedule ongoing one-on-one virtual check in meetings with employees to ensure that they feel heard and supported.
  • Consider how to adjust your training and on-boarding process based upon a more remote staff operation:
  • Cyber security training such as those offered on Alison or Coursera.  You may even want to build your own training unique to your business through an internal Learning Management System.
  • Health and safety training: based upon adjustments in the office such as hand washing stations or social distancing barriers, build out training on the new procedures and processes that impact daily office life.
  • Management training: with teams working remote the style of management will shift and the means of communication must adjust.  Generate training to outline how to be communicative and supportive when the majority of interactions are now virtual.
  • Pryor Learning: How To Manage Remote Employees is a virtual seminar that reviews how to mentor and manage staff from afar, how to assimilate teams to work together and how to handle off-site struggles and office politics.
  • Coursera Virtual Teams: An online training on how to become an impactful leader working with virtual teams.

These changes are something that employers and employees alike must become familiar with and take precautions to prepare for.  At the end of the day, your career and business success remain in your hands.  It’s up to you to adjust to the changes, not drown beneath them.

 

Forbes.com | June 15, 2020 | Ashley Stah l

#Resume : What to Tweak on Your Executive Resume When Applying for Multiple Jobs.

We’ve all been a part of a job search before where you put so much effort into writing an effective resume that you want to send it out to as many companies as possible. This is actually one of the worst things you can do, since the resume is most likely generic in nature. Hiring managers can easily identify a generic resume and will toss it out as soon as it’s identified. For the best results, the top resume writing services suggest tailoring each resume you send out to the actual company you’re sending it to.

This may seem like a huge time investment, but when you know exactly what to change, it’s not as daunting of a task as you think. Here are some of the main things to consider changing when you apply to multiple jobs. 

1- Locate Appropriate Keywords

The same types of jobs will have different job descriptions. In a world where every resume has to pass through ATS to get into the hands of a human, you have to use the right keywords for each job posting. Read through the entire description and pick out all the soft skills, hard skills, and job-specific skills you can find. Then look at your resume and incorporate as many of them as possible without making it sound unnatural.

 

2- Add Statistics

Take these keywords to the next level and add an eye-catching statistic whenever possible. Hiring managers like to see percentages or dollar amounts on a resume because it puts your words into perspective and makes you sound much more credible and specific. Simply saying you boosted your company’s bottom line the past three years doesn’t have the same type of impact as saying you increased the bottom line by 10% one year, 13% the next year, and 15% the following year. Your executive resume service will ask you to provide them with these statistics so they can incorporate them throughout the resume as appropriate. 

3- Tailor Your Skills to The Company’s Requirements

Do some research on the company’s website before altering your resume. You may be able to identify their areas of need and be able to point them out. Companies and hiring managers don’t necessarily care what you did at your previous jobs. They just want to know what value you will provide their company. The top resume writing services can help you with using your past experience to demonstrate how your skills will transfer to their company and create similar results.

Having a unique resume for every job you apply for is extremely valuable and well worth the time and effort. Many times you don’t have to significantly change your resume. A few tweaks and additions here and there can make a big difference.

FSC Career Blog Author:  Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

 

FSC Career Blog | June 15, 2020