Strategy: 6 Ways To Take Advantage Of Negative Reviews… You Can’t Be What Everyone Wants You to Be, & as You Go on Serving the Public, You are Bound to Disappoint a Few

/in /by

With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the mouse.  From there, your reputation can be dragged in the mud by any crackpot or veiled competitor.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

4 Fears That Can Sabotage Your Earning Power

4 Fears That Can Sabotage Your Earning Power

Richard Li is the CEO of 4k.com, and he confirms that “One complaint can go viral in a matter of hours, and make your company look shoddy and ridiculous.”

Of course, prevention is better than cure, which is why you must step up your customer service and focus on providing the best possible experience for each prospective customer, as well as established customer.

But you can’t be what everyone wants you to be, and as you go on serving the public, you are bound to disappoint a few.

Here are six ways to protect your company’s image and customer base:

1. Automate the process.

The first step to taking in negative feedback is to actually invest in a service to notify you when feedback about your company appears online. Yext does a good job, as it allows you to monitor feedback across multiple platforms, making it easier to track feedback about your services.

Like this Article ??  Share it !   First Sun Consulting, LLC- Outplacement/Executive Coaching Services, is Proud to sponsor/provide our ‘FSC Career Blog’  Article Below.  Over 600 current articles like these are on our website in our FSC Career Blog (https://www.firstsun.com/fsc-career-blog/)  with the most updated/current articles on the web for new management trends, employment updates along with career branding techniques  .

You now can easily enjoy/follow Today our Award Winning Articles/Blogs with over 120K participates Worldwide in our various Social Media formats below:

  • FSC LinkedIn Network:  Over 6K+ Members & Growing ! (76% Executive Level of VP & up), Voted #1 Most Viewed Articles/Blogs, Members/Participants Worldwide (Members in Every Continent Worldwide) : Simply Connect @: @  http://www.linkedin.com/in/frankfsc , then click, ‘Add   to your Network.

  • Twitter: Follow us @ firstsunllc

  educate/collaborate/network

Look forward to your Participation !

continue of article:

2. Stay calm.

When you see unfair and negative feedback from a customer you may want to hit back.  Wrong!  That anger may slip into your post, making the customer more angry, and this back-and-forth between you and your customer wastes time and can never resolve a negative situation.

Don’t respond immediately, and take some time to collect your thoughts and don’t be too defensive with your response. Instead, let the customer know that you heard them, and that you are going to keep their feedback in mind. Your response’s purpose is to be helpful, not to defend your services.

3. View criticism as an opportunity.

Most see negative feedback as simply an attempt to damage the reputation of their company, but you must be willing to learn from negative feedback and actually improve services. You must see what went wrong with that customer, and focus on improving your services in those areas.

4. Turn it into an advantage.

Don’t always assume that negative reviews can only be a disadvantage to your business.  Be open to customer input and you might learn something about how your competitors do things right that you’re doing wrong.  The customer is always going to compare you with your competitors, so you might as well take advantage of it.

5. Reply to everything.

You must make it a rule to reply to each and every review. It’s also smart, if you’re a small company that can’t staff a full-time trouble-shooter, to outsource your responses.  James John, the CEO of The Reputation Firm, is adamant about taking each complaint seriously: “The public loves a David vs Goliath story, so you’ve got to be careful to manage your response so you don’t come out looking like the bad guy.”

6. Make customer satisfaction company policy.

Almost every successful company makes it company policy to satisfy every customer. Tony Hsieh, for example, has asked his employees to focus on satisfying Zappos’ customers by offering refunds, upgrading shipping for free, or by the simple act of sending flowers. And they don’t stop there; their marketing department makes sure their going the extra mile with customers gets the maximum amount of exposure.

Forbes.com | February 11, 2015  |  Steve Olenski

 [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]