#JobSearch : Search Engine Optimization(SEO) for your Job Search. If you Don’t Have the Right Keywords on your Profile, Recruiters Won’t be Able to Find You.

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Search Engine Optimization (SEO) has many different functions and benefits. It can be a challenge to figure out the best way to utilize it when searching for an executive job. It can either be a great benefit, or cause you to fall behind the rest of the pack. Being discovered is one of the most important things in a job search today. You may have a great LinkedIn profile, but if you don’t have the right keywords on your profile, recruiters won’t be able to find you. Here are some tidbits about SEO you should know about so your job search is affected by it in a positive way.

What is the Value of Search Engine Optimization?

When recruiters search for candidates for an open executive position, they will use certain keywords in their search engine. SEO works to deliver the most relevant results based on those keywords. Hence, it’s important for you to know which keywords should be used throughout your executive profiles on each platform you use online.

If you’re somewhat unfamiliar with SEO, you can’t just stuff your LinkedIn profile with keywords and expect to be discovered. In fact, this will go against you for SEO purposes. You need relevant information about yourself to go along with the keywords sprinkled in here and there.

 

Use the Right Keywords

The best place to find the proper keywords to use would be in the company’s job posting or on the company’s website you’re applying to. Most of the phrases and keywords have to do with certain expertise they’re looking for, so you should be able to fit them in naturally if you possess those qualities.

Place Your Keywords Appropriately

For SEO purposes, you should put an emphasis on having your keywords at the top of your page, whether it’s a personal blog, LinkedIn profile, or any other online executive profiles you have. Once you develop your profile or online resume, it wouldn’t be a bad idea to have an expert check your page for SEO so you can maximize your chances of being discovered.

 

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Proof Everything Thoroughly

It goes without saying, but you should proof anything you put online multiple times. Typographical errors or poor grammar not only looks bad for your c-level personal branding, but it can also hurt your job search from an SEO perspective. This is especially true if your typo comes in an important keyword, so be sure to proof your profiles thoroughly and have a second set of eyes look at them as well.

Professional Resume Services offers expertise in the complexities of SEO. We can fully optimize your LinkedIn profile to match the branding you strive for in your executive job search. If you need any assistance or advice regarding SEO and your job search, feel free to contact us at any time.

 

FSC Career Author:  Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog – June 2, 2021