#YourCareer : Personal Branding – Are you an Authority if Nobody Knows it? You May be the Best at What you Do, But if No One Knows it…You have a Problem.

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As an executive, the assumption is the higher you climb the corporate ladder, the more expertise you have in your field. You may be the best at what you do, but if no one knows it…You have a problem.

People have to realize you are an expert. Your plan for your business, career, or any type of future acknowledgement needs to include ways to show the world you know what you are talking about. It’s all part of branding yourself. The good news is that today, it is easier than ever to establish yourself as an authority: an expert in your field!

Four(4) Ways to Establish Your Authority as an Expert: 

1- Write a book. This is so easy with e-books, because you can self-publish right away and update as needed. And the benefits are huge: you “must be an expert” because you wrote a book or two. It’s also a good way to let potential employers know what your expertise is, and it looks impressive on an executive resume.

 

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2- Be a great blogger. Writing consistent and useful content builds up an audience of readers who welcome your next post because it helps them somehow. If you are sharing your insights and making a difference in your reader’s lives, you are building a reputation for expertise. You are proving your expert status with every post.

This isn’t as difficult as it sounds:

  • Link to content that you found helpful and make some comments then ask for opinions
  • Write a short (250-500 word) post every few days about something in your field
  • Have a mix of news items and evergreen content that is always useful

 

3- Utilize online networks. Whether it’s LinkedIn profile development and posting regularly, guest blogging, or taking thoughtful part in online discussions, there’s an impression being made about who you are. Find niche communities of your peers and connect, offering expertise. Make it a positive and authoritative impression, and there will be lots of good reasons to see you as an expert in your field. Be sure to ask for comments and opinions of others. This should be a dialogue, not a lecture.

 

4- Curate content carefully. Link to authoritative sites or articles, find news in your field, and share your expert opinion on the information. Create a reputable source for research in your industry.

If you do a little bit every day, it slowly builds into an impressive, authoritative presence that gives weight to your online brand. When potential employers look you up online, your expertise comes through. Many people actually are hired based on internet activity that created a relationship and developed respect for the knowledge displayed. The job offer came as a result of the added authority of their online presence. When you think about it, this is marketing. You are in the business of selling yourself as an authority in your field by getting the message out to the people who need what you offer. Anyone who aspires to become an executive or any type of professional needs to be seen as an expert.

 

FSC Career Blog Author:   Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog – February 6, 2021