#JobSearch : If you Were Recently Laid Off, Here’s How to Revamp your LinkedIn Profile.

From March 2019 to March 2020, LinkedIn reported a 55% increase year-over-year in conversations on the platform — including reacting, commenting, resharing, and replying to comments on posts — as people reconnect with their networks and share advice for navigating a new working environment. People are sharing more, too — for the same period, there’s been a 60% increase year-over-year in content creation, with video proving to be fastest-growing type of content on the platform.

But the coronavirus hasn’t changed the way we network, since we’ve been digitally building resumes for years now. It has, however, accelerated the shift “from shine to substance” in terms of what most people view as important, says Karen Leland, author of “The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand.” It’s not just about being flashy anymore, she says; it’s about showing how you did something and provided value rather than simply talking a big game.

Here’s everything you need to know to make your LinkedIn profile rock in 2020, and get hired in a role you love. 

Treat your LinkedIn profile as a resource rather than a resume

Think of your profile first as a resource to your audience — it “should be focused more on your audience than it is on you,” said Viveka von Rosen, LinkedIn speaker and author of “LinkedIn Marketing: An Hour a Day.” It’s a mindset shift that could help you tap into resources you can share that could be valuable to your audience. Focus on communicating who you help with your product, service, or expertise — and how. This could come in the form of client testimonials, references to companies you’ve helped in the past on specific projects, a detailed explanation of your specialties, or free resources and information (an e-book, online course, complimentary first consultation, etc.).

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What Skill Sets Do You have to be ‘Sharpened’ ?

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In the “Experience” section, many users just give a recitation of their work — a title and one-liner description of each job — but a key strategy for amping up your profile is to show, rather than tell, what you did by offering engaging examples, says Leland. For example, you could say you’re a “marketing director responsible for communications and campaign development,” or you could say you’re a “marketing director who increased sales by 35% year-over-year, with three successful media campaigns resulting in 10,000 unique impressions.”

Rewrite your “about” and “experience” sections to reflect goals you achieved in past positions, rather than just general skills. 

 

Refocus your “about” section

In 2020, an eye-catching “About” section starts with an engaging first sentence. That’s because the content is naturally cut off after two lines, unless others click “see more.” It’s a good idea to start your LinkedIn profile with a “call to read, something that grabs your audience or your buyer’s attention,” said von Rosen, or something that addresses their biggest pain point. Think about the question people ask you the most — for example, a marketing expert may often hear, “What is a personal brand, and do I really need one?” and reference that point in the first part of your “About” section. Anyone interested in the answer to that question will likely opt to “see more,” said Leland.

It’s important to reframe the section as “show-oriented, not tell-oriented,” said Leland. Move away from a generic recitation of where you’ve worked; instead, reach beyond that to describe your years of experience in the field, international experience and specific projects or metrics, as well as degrees, awards, honors, and certificates. If you’ve been interviewed in the media or given public speeches, include that in your LinkedIn profile; if you’ve written content elsewhere online, link to it. “You’d be shocked how many people leave that stuff out of their ‘About,'” said Leland.

If you’re currently looking for a job, consider updating your LinkedIn profile to maximize your reach and let people know you’re looking for a new position.

Connect with others — genuinely

In the age of COVID-19, everyone’s hungry for human connection, and LinkedIn aficionados like von Rosen are receiving more network requests than ever. She says that customizing a request is vital when it comes to upping your chances of acceptance. Look at the other person’s profile to find a commonality between you — maybe related to the school they went to, their work experience, the authors they follow, their most recent post — and add that into your note. “Sometimes that takes a little sleuthing,” said von Rosen, “but in the long run you’re just going to have a higher acceptance rate and a higher-quality network.”

Businessinsider.com | May 28, 2020 | Hayden Field, HerMoney 

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