#LinkedInProfile : 4 Ways To Optimize Your LinkedIn Profile To Get Noticed By Recruiters. MUst REad! - First Sun Consulting, LLC | Outplacement Services and Career Transition Firm

LinkedIn is known as the social media for professionals. Most people think the platform is just about updating the profile, connecting with industry professionals, and applying for jobs directly. But there’s a lot more you can do to help land your next job if you tap into its full potential.

A study showed that applicants with a comprehensive LinkedIn profile have a 71% higher chance of getting a callback for a job interview. So, take the time to utilize these four features to transform your job search from a routine activity into a proactive, targeted campaign that leads to real opportunities.

Add Skills To Your Profile

Having the right set of skills for the job remains to be an important factor for hiring managers to consider your application. Some of them rely on LinkedIn’s algorithm which uses skills to match candidates with job postings, so having the right ones on your profile can significantly increase your chances of landing the job. Adding skills to your profile, both technical and soft skills, is especially helpful for recruiters who are scanning profiles and sets you apart from other candidates with similar job experience. Simply adding at least 5 skills increases your profile views by 17 times and your chances of getting contacted.

Whenever you add skills to your profile, your connections can also endorse them, serving as social proof of your abilities. You are more likely to be perceived as trustworthy, as these skills are not just self-claimed but recognized by your network. You may ask your colleagues, peers, and managers to endorse your skills, particularly those most relevant to your job search. Aside from this, you can also take LinkedIn’s skill assessments to validate your proficiency and earn badges.

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Get Referrals

LinkedIn has much to do with building a network and connecting with them, so don’t be afraid to reach out to people and send a connection request. After all, these are also the people refer to recruiters and hiring managers.

You can reach out to people who are already in your network and know you already to refer you to a certain company or role, or you can start connecting to connections or extended networks who are currently employed at that company. When you send that request, include a personalized message and mention mutual connections, shared interests, or reasons why you admire their work and their company. As you request a referral, be clear about the position you’re interested in and why you’re a good fit for the role with your skills and experience.

Give it a week or two before following up, if you don’t hear back from them immediately. And whether they provide a referral or not, always thank the person for their time and consideration.

Be Creative

Being professional does not have to mean you have to dull your shine. There are many different ways to showcase your creativity in a professional platform like LinkedIn. Start with a captivating headline. For example, instead of “Marketing Manager”, you can use “Creative Storyteller and Data-Driven Marketing Manager Driving Brand Growth”.

Maximize the About Section as well by making your summary more engaging. Inject your personality by sharing what excites you about your field, career values, or personal anecdotes that highlight your creativity. Don’t be afraid to break your texts into short paragraphs or bullet points to make them easier to read.

Regularly publishing content for your page, such as articles, photos, or short clips, will also demonstrate your expertise in your field and creative thinking. Share insights, opinions, or innovative ideas to establish yourself as a thought leader. Being able to balance creativity with professionalism can help you stand out and attract the right opportunities.

Interact With The Company And Key People

With one billion LinkedIn users worldwide, establishing a network with others is not so hard to do anymore. One click of a button can get you to send a request, or you can even add a personal note to your connection request to make it more genuine and increase the likelihood they will accept it. Interacting strategically with the LinkedIn page of the company you’re applying for and its key people can significantly increase your chances of getting noticed, building relationships, and ultimately landing the job.

Follow the company on LinkedIn, as this also signals your interest in the company to their hiring team, and engage with their content. Like, comment, or share the company’s posts thoughtfully, and add well-thought-of insights or ask questions in their content to get noticed.

When connecting with key people such as the hiring manager, team leader, or HR representative, personalize your connecting request by mentioning something specific like a company achievement, an article you wrote, or a shared interest. This shows you’ve done your homework and are genuinely interested in connecting. By engaging with them, you also learn more about the company culture and team dynamics and gain advice they might have for applying. These connections can serve as advocates for you internally.

Taking advantage of LinkedIn’s underrated features can elevate your job search strategy and help you stand out in a crowded market. By doing these, you position yourself strategically to connect with recruiters, showcase your expertise, and land your dream job. Keep in mind that 7 people get hired every minute on LinkedIn, so don’t miss out on great opportunities and make the most out of the platform!

Forbes.com | September 12, 2024 | Sho Dewan