#JobSearch : 5 Helpful Ways To Rebrand Yourself After Getting Laid Off. There is Something Better Waiting for You!! A MUst REad!
Being laid off can be an unpleasant experience to say the least. All of a sudden, the job that you loved and invested so much time and energy into has shut the door on you.
But worst of all, your income has been cut off, and you don’t know how you are going to survive. While these worries are legitimate, it is also important to remember that sometimes, what looks like a bad situation is often a blessing in disguise.
Oprah Winfrey once said that “failure is just trying to move us in a different direction.” In other words, there is something better waiting for you once you get over the disappointment of losing your job.
Now that you’ve got some free time on your hands, level up, rebrand yourself and become the person you’ve been dreaming about. Here are 5 ways to rebrand yourself after getting laid off.
Why Create A Brand After Getting Laid Off
Focusing on a task is a helpful way to move forward – and in this case, focusing on creating a new or pivoting your existing personal brand will be helpful for your next job rodeo.
How To Rebrand Yourself After Getting Laid Off
1. Spend Time Self-Reflecting
Self-reflection is the most important part in this process because if you don’t know where you are going, you will never arrive at your destination. Go back to the drawing board and think about your goals. What exactly do you want to achieve? Use this time to write a five year plan that will give you clear direction for what you intend on doing moving forwards. Rebranding yourself requires intentionality, you’ve got to be specific about how you are going to take yourself to the next level.
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Article continued …
2. Invest in Upskilling
Your skills will set you apart from the competition and give you a competitive advantage in your field. Whatever industry you are in, it is constantly evolving, whether it’s updated technology, marketing strategies, or consumer trends, keeping up with these shifts is essential. Successfully navigating these perpetual changes requires an adaptable and proactive approach. Therefore, use this time of unemployment to update your skills via taking courses, and reading about your industry.
3. Change Your Image
Your image is the most important part of your brand because that’s the first thing that people see. Therefore, you need to make sure it’s on point. When companies rebrand themselves, they give themselves an image overhaul. Your aim should be to look better than you did before you got laid off. Get some more professional photos taken, improve your website, and change your social media content. Your new image should be so sharp, that it will make people want to know who you are.
4. Update Your Message
Since you are rebranding, your brands message should also change. Your values, core principles and beliefs may be slightly different because you are on a new journey. Spend time updating your message so that it aligns with your new image and what you hope to achieve.
5. Get Your Name Out There
Once you have everything in place and you are ready to get back into the corporate world, start networking and get your name out there. The people in your industry were familiar with the old you, now it’s time to reveal the new you along with your new brand. Make an effort to attend networking events both online and offline because consistent attendance will allow you to establish a reputation within your industry which will enhance the overall image of your brand.
Finally, it’s important to understand that rebranding takes work. You will need to invest time and energy into this endeavor to ensure you reap the rewards you desire. Rebranding is nothing new, businesses have been doing it since the beginning of time, the key is to do it, and to do it well.
FSC Career Blog | June 10, 2024 | Goldie Chan
