#YourCareer : The Value of Personal Branding for Executives. Benefits you May Not have Considered when Thinking about your Own Personal Brand. - First Sun Consulting, LLC | Outplacement Services and Career Transition Firm

Once someone reaches the level of executive, they may not see the value or importance of focusing on their brand, though there are differing view on this. Some see it as the best way to show who they really are and the value they brand, while others see it as being overly self-promoting. If your views fall into the latter category, then it’s important to understand personal branding for senior level managers is about much more than simply self-promotion.

Here are some benefits you may not have considered when thinking about your own personal brand.

Pinpoint Your Skills for Career Fulfillment

Many executives focus on c-level personal branding because it helps them learn more about themselves. Personal branding is about knowing your skills and what you have to offer to an organization. You may want to be a leader, but if you become increasingly uncomfortable when put into leadership roles, you may soon realize that your personality and skillset isn’t reflective of this trait. On the other hand, you may thrive when unexpectedly thrust into a position of leading others. The point is, when personal branding is at the forefront of your mind, you can learn a lot about yourself and ultimately, experience a more fulfilling and successful career as a result.

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Determine Your Company Culture Fit

With employees focusing more on being happy in the workplace, the concept of culture is becoming even more important. If your personal brand involves interacting with co-workers and constantly collaborating as a team, then you probably won’t want to work for a company where the employees sit in their offices all day without coming out. Focusing on c-level personal branding can help you clearly identify which type of culture you belong in. Researching company culture, mission, and values is critical during a job search to ensure you find your fit.

Build on Your Strengths And Improve Your Weaknesses

By the time you reach executive-level positions, you likely know what your main strengths and weaknesses. But chances are, you will discover even more as your career progresses and you take on more responsibilities. When you truly prioritize c-level personal branding, you can reflect on how your strengths can bring value to the table. It’s also important to evaluate and understand your weaknesses, improving on them. Neither is possible without understanding your personal brand.

Become An Established Leader

Executives need to be go-to people for others within a company and even outside the company. Understanding why people seek you out is crucial in determining your personal branding. It is also important when crafting your LinkedIn profile. When people view your LinkedIn profile, they should be able to clearly see your leadership qualities and see you as a valuable resource. If yours doesn’t show those qualities, then it may be time to work with an executive LinkedIn profile writer to help show your brand.

Professional Resume Services sees c-level personal branding as much more than just self-promotion. In fact, it’s actually the opposite. Sure, you have to tell people why you are valuable in order to promote your brand, but there are many more benefits to personal branding than just making yourself look good. To learn more about the concept of personal branding and some strategies to go with it, feel free to reach out to us at any time.

FSC Career Blog Author: Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog – December 28, 2021