#JobSearch : The Art of the Cover Letter. Cover Letters Can and Will Separate you from the Crowd into 2022 !
This isn’t a discussion about whether or not you need a cover letter. Always err on the side of caution and include one if it is an option.
Question: How do you stand out?
So…with that out of the way! Cover letters can be a powerful tool if used correctly. Writing a targeted cover letter for each company you are applying to could be the difference between getting an interview or not.
Here are some tips to keep in mind when crafting yours.
Don’t Rewrite Your Resume
Too often, people think their cover letter should simply be a summary of their resume. It is, in fact, an introduction from yourself to your reader. The hiring manager already has your resume, so it’s a waste of time to simply rewrite it. Instead, take advantage of the opportunity to demonstrate your understanding of the company’s needs and follow it immediately with how you can meet those needs. Your language in your cover letter doesn’t necessarily have to be as formal as the resume, but it shouldn’t be as informal as something like your LinkedIn profile.
Don’t Use A Generic One
Hiring managers read hundreds of cover letters every month, and they will be able to spot duplicates. They can also identify a generic letter, that doesn’t have anything to do with the position you are applying for or the company itself. They are looking for your specific skills, as well as how you think they fit into what they need. If you just make general statements about how companies today need what you have to offer, there’s a higher chance of your cover letter and resume getting tossed to the side and never really considered.
Choose A Few Skills To Match The Job Requirements
Be selective about your top skills that match the position and focus on those in your cover letter. Connect the dots from your skills to the company’s pain points. You want them to leave remembering your key achievements and skills, so keep it short and sweet. A couple of paragraphs and bullets will do the trick. You can discuss your other skills in the interview.
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Article continued …
Be Personal
Don’t forget to show some personality and grab their attention in the first sentence, drawing them in. Make sure the letter is addressed to someone specific. We have enough information at our finger tips to find a name, either through a company website or LinkedIn. If all else fails, make a phone call and ask for the name (and spelling) of the hiring manager.
Invite Interaction
Don’t leave out a call-to-action in the last paragraph. Show your genuine interest position. List your contact information, so they can easily reach out. Be sure to include a Link to your LinkedIn profile, since they will be looking for it anyway. Let them know when you will follow up and then DO it!
Professional Resume Services is a cover letter writing service that also focuses extensively on resumes, LinkedIn, and many other aspects of job searches today. Cover letters have never been more important, so crafting the perfect one will give your job hunt a nice boost. We understand it’s not always quick and easy to write a cover letter, so feel free to contact us if you need assistance with yours.
FSC Career Blog Author: Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.
FSC Career Blog – December 20, 2021
