#YourCareer : Is Your Elevator Pitch Ready? Here’s Some Tips to Help. - First Sun Consulting, LLC | Outplacement Services and Career Transition Firm

The thing about an elevator pitch is you never know when you will need it. And inevitably, opportunity presents itself at some of the most difficult times. But if you are interested in pursuing a new position, now or even in the future, you need to have your pitch polished and ready to go at a moment’s notice.

What Is an Elevator Pitch?

Your executive bio, executive resume biography, or your elevator pitch is a brief 30-second bit about what you do, how you do it, and who you are. You’re telling any potential employer or contact why you’re the perfect candidate. An elevator pitch concisely explains why you’re the ideal candidate for the job.

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The Difficult Piece

In theory, it doesn’t sound too difficult to speak about our abilities and accomplishments for 30-seconds. But when it comes down to it, condensing years of experience and hard work into 30-seconds of chatter is difficult. You’ve done so much, but you have so little time to articulate it. If you’re back on the job market, you’ll want to create the perfect elevator pitch immediately. You never know when a great contact or opportunity will come up so you must be prepared.

With this in mind, here’s how to develop a perfected pitch:

Clarify What You Want

Before you start crafting your pitch, you must focus on what your desires are. Clarify what you want in a job. Choose what kind of employment you’re interested in. Each industry and profession will require a different type of elevator speech.

Write It Down

Once you have determined your focus and direction, you can start writing it out. Grab a piece of paper and start scribbling. Begin by jotting down bullet point ideas about what you’ve accomplished, your abilities, personality and more. Once you have a long list, you can start going through it and crossing off items of lesser importance. When you have narrowed it down to the most important bullet points, you can begin to craft these tidbits of information into a concise, 30-second speech.

Address What’s Important

Next, you’ll want to read over your first draft and see if you’ve covered the important questions. You must answer the fundamental questions someone looking to hire you is considering:

What do you do?
Who are you?
What do you desire?

If you believe your elevator pitch has covered these basic questions, move on to the next tip.

Tailor Your Words

Once your first draft is complete and the basics are covered, you’ll want to continue combing and improving. Start by tailoring your words to relate to the individual(s) you’re going to speak to. Add in benefit-focused wording to ensure your audience understands how you can help them.

Use a Mirror

Now, take your pitch and head to the closest mirror, preferably with a little privacy. Stare yourself in the eyes and start giving your pitch. Let confidence flow through your veins and honestly believe what you’re saying. Monitor what areas of your quick speech sound great and which ones need tweaking.

Tweak It to Perfection

Not everything sounds as good on paper as it does when spoken. Most individuals find they need to reword and tweak things after hearing it out loud. It’s important to keep sentences short, speak in clear vocabulary free of industry jargon, and keep things conversational. Once you’ve tweaked your speech to perfection, you’ll want to continue practicing. Polish your words until you can spring into action and lay down your verbal biography in front of anyone at any time. Practice always makes perfect.

Understand Your Audience

Lastly, you shouldn’t be afraid to create a couple of variations. Most people slightly change their speech when speaking with an old colleague rather than in front of an interviewer. The more you practice the pitch, the more comfortable you’ll feel when a slight tweak or change is needed.

Seek Help, if Necessary

Anything relating to your executive bio is not going to be easy. You’re going to have to work to create the perfect resume and elevator pitch. If you’re struggling to do so, professional help may be needed.

FSC Career Blog Author: Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog – April 20, 2021