#YourCareer : #ResumeWritng - How Do I Develop a Personal Brand? You've Heard it, But do You Know What it Means? - First Sun Consulting, LLC | Outplacement Services and Career Transition Firm

If you’ve been in the workforce for any time at all, you’ve heard the term personal branding. But do you know what it means? Do you know how to create and develop your brand? When I counsel clients, I am frequently asked, “How do I identify my brand and how communicate it to potential employers?” When people hear the term, branding, they often think of businesses and the logos and slogans they use to capture the attention of their target audience.

In the world of resumes and cover letters, your C-level personal branding isn’t all that different. How Do I Develop a Personal Brand?

Examine Your Online Profiles

Today’s employers are likely to look at your online presence before they make an interview invitation. For this reason, you need to make sure your online profiles reflect the personality and assets you have to offer. Think about what you are known for throughout your organization. Make sure you only share information that reflects positively on you. In addition, you can set your Google account to alert you whenever your name is mentioned, allowing you to monitor content outside of your control.

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Increase Your Exposure

The Internet has made it easier to network with people who can help you reach great heights. However, these individuals aren’t likely to find you. You need to take the right steps to reach out to them. Websites like LinkedIn can help you connect with people who can help you attract the attention of recruiters and companies looking for individuals in your field. Creating content that will appeal to these individuals will also help you to capture their attention.

Communicate Your Expertise

You have a lot of experience and skills that can benefit the right company. Resumes and cover letters are a great way to share this information, but you can further showcase your expertise by securing a website and posting regular content relating to your industry. When employers see you maintain a website that shares valuable information about your field, they are more likely to see you as a valuable asset to their company. This method of C-level personal branding can serve a number of purposes, including helping you find the perfect job.

Be Authentic

There’s no one else in the world just like you, and it’s up to you to show prospective employers why you are the one they need. When writing an effective resume, many individuals concentrate on showing prospective employers what skills and education they have to make them an asset to the company. However, hiring isn’t just about finding someone with the right skill set; companies are looking for someone who fits into the company culture. For this reason, it’s important to be yourself.

Resumes and cover letters are designed to showcase your skills, but they can also enhance your C-level personal branding. When you’re searching for a job, you need to let businesses know who you are and why you would be an asset to their company. Writing an effective resume and following these tips will increase your chances of obtaining the job you’re looking for.

FSC Career Blog Author: Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.

FSC Career Blog – March 15, 2021