#JobSearch : Want to Get Noticed? Make a Compelling Approach! Part of Six(6) Step Guide to Getting Interviews Without Online Job Boards.
If you are familiar with my Top Down coaching methodology, you know I eschew conventional approaches toward securing interviews in favor of a direct approach. You also know that I advocate a personal yet respectful style in doing so in efforts to avoid coming across as a pesky mass mailer or just another junk message. To illustrate, I’d like to share an actual example that perfectly exemplifies this style of approach
Question: How do you stand out?
A couple of years back, I had a coaching client who was intent on scoring a general manager position with a major premier international fighting organization. Prior to our meeting, he had applied to the organization through their corporate website and never received a response, despite having what would have appeared to be amazing credentials and a standout resume. It could have been owing to ATS’(Applicant Tracking Systems) exclusionary algorithms, or it could have been the result of the corporate office never having passed down the inquiry to the local franchise – we had no idea. So, we elected to employ the Top Down Method strategy.
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What Skill Sets Do You have to be ‘Sharpened’ ?
Article continued …
First, we did some research to discover the name of the franchisee. A bit more sleuthing revealed that he was from Brazil and owned a company there. Since no email address for him was available that was connected to the franchise, we decided the best course of action was to contact him through his Brazilian company’s website. Now, my client spoke the most rudimentary of Portuguese. Reasoning our target most certainly also spoke Portuguese, I suggested we start off the letter addressing this individual in Portuguese to grab his attention. Not an approach you’ll ever see advocated in any book (besides mine, of course), but why not???
The balance of the letter was composed in English. What follows is the actual correspondence (names & locations changed)
Bom Dia Sr. Silva,
I understand that you are the franchise owner of the UFC Gym in Wellington, and I wanted to express my sincere desire to serve as your General Manager. I am currently Business Manager/General Manager of Hard Corps Gym in Miami and am looking for a new opportunity – one that would offer a greater possibility for growth and advancement. After having read the job description detailed on the career page of the UFC Gym website, I can confidently say that I am both experienced and highly skilled on all requisite levels.
I have included my resume for your review and would be grateful if you could tell me what next step I might take to interview for this position. Thanks so much for your consideration.
Respectfully…
It took all but 2 hours to receive a response from our target. He directed my client to contact the regional manager for an interview, who was alerted to the incoming inquiry. Two weeks later, he was hired as club General Manager-In-Training. So, to place things in perspective, he went from being just another lost resume submission in what was likely an ocean of other resumes to getting to the front of the line. My client got the job, not necessarily because he had the best resume, but because he showed bold initiative and assertiveness – two traits highly sought after by any employer!
This example of approach and others are detailed in my game-changing book, Top Down Method: A 6 Step Guide to Getting Interviews Without Online Job Boards, along with everything else you need to know to succeed in your pursuit of securing interviews.
Fortune favors the bold, so be proactive, forge your own path and make it happen!
FSC Blog Author: Derek Unnasch. Author of Book above: Top Down Method: A 6 Step Guide to Getting Interviews Without Online Job Boards, elitextraining.com
FSC Career Blog | October 7, 2020 | Derek Unnasch
