Targeting Your #JobSearch -You Choose Your Employer. A 6-Step Guide to Getting Interviews Without Online Job Boards.
What’s the first question that comes to mind when you find yourself seeking new employment? If you asked, “Who’s hiring??”, you’re certainly not alone. It is a logical question – but not necessarily a good one.
One of the first thing I advise my clients to do is to forget about limiting their considerations to those companies posting want-ads on electronic job-search engines. That’s what everybody does, and it’s a feeding frenzy of futility. Certainly there are companies open to hiring that haven’t yet put out the word or that prefer to source candidates through means other than online channels.
In fact, 85% of jobs are filled through networking and professional referrals, according to both LinkedIn and Forbes. This is where all the real action is! If you want to exponentially improve your odds of scoring some interviews here’s a great strategy:
First, create a list of ten companies you’d LIKE to work for. If you don’t have a list in your head, you can easily come up with one with a bit of research. Perform a search on companies in your industry. Narrow parameters to ones represented in your area. Now for your due diligence:
- What is their culture? Regarding beliefs and behaviors that determine how a company’s employees and management interact, look up their leadership on LinkedIn or examine their social media presence for clues. Some companies will appear stuffy and corporate while others will seem loose and fun – go for a stylistic fit
- Do they appear to be a successful operation with much to offer? Review the company’s website and compare with competitors. Are they competitive from a standpoint of pricing, product offerings & service? Do they have a unique market niche? Compare their websites to their main competitors. Great companies generally have great websites (the opposite is also true). You may even want to do a deep dive and see where their stock is going if it is a corporation, or investigate their earnings reports to see if they’re trending up or down.
- What is the company’s Online Reputation? There are numerous companies you may utilize for researching a company’s reputation. Consider using Google, Yelp, Citysearch, Angieslist and other rating companies. Do not simply look at numeric rating, but read the actual reviews to glean valuable information on the company’s conduct and how they handle customers and their complaints.
- Check Employee reviews at Glassdoor.com This site will offer reviews from former employees detailing their personal experiences with a former employer, as well as offering some general salary data. They will detail both pros and cons associated with their experience, even rating the CEO in many cases. It will typically be loaded with insights you would never be privy to otherwise, as people are remarkably candid here.
- Does the company meet your mandatory prerequisites? Through a combination of the above means, you should be able to establish a company’s proximity to your location, whether they offer benefits, if they allow pets, if they are an established company or a start-up, etc.
Now that you have your list of companies to target, it’s time to make your approach. Unless you want to wade into the black hole of the HR resume repository – a realm from which few escape – you’ll want to go for a style of direct approach that will literally circumvent the gatekeepers. The last thing you want to do is submit your resume through a conventional company website and subject your resume to the robotic ATS algorithms designed to judge a candidate’s merit by nebulous ‘keywords’.
I advocate a more direct approach, which involves focusing on targeting key individuals within a company. In Top Down Method: a 6-Step Guide to Getting Interviews Without Online Job Boards, I detail this guerilla tactic that will distinguish you as a true go-getter and separate you from the pack. It will also help you uncover undisclosed opportunities where no one else is looking. Imagine participating in a race where you’re the only competitor – the smart money’s on you to win! So exit convention, decide who YOU want to work for, use this unconventional approach and prepare for unconventional results!
FSC Career Blog Author: Derek Unnasch, author of Top Down Method: eliteXtraining.com
A 6-Step Guide to Getting Interviews Without Online Job Boards
FSC Career Blog | September 23, 2020
