#YourCareer : Could Blogging Help Advance Your Career? During a Difficult & Competitive Job Market, you Need to Do Things that Set you a Part from the Competition.
During a difficult and competitive job market, you need to do things that set you a part from the competition, that show your unique value and experience. As an experienced executive, you have a lot of knowledge that may be beneficial to many other people. If you have a good amount of experience and have decent writing skills, you could enhance your career even further by starting a blog.
Even new executives who may not have a lot of experience, but have a lot of ideas, can benefit from blogging. Blogging is also a way to help solidify your c-level personal branding, showcasing your industry expertise. The benefits are proof enough for you to consider starting one.
Blogging Can Get You Noticed
You’d be surprised at how many executives like you search for different articles to help their craft. If your blog offers what they need, you may start building a nice collection of subscribers who want to read your material. Being noticed online in a positive light is one of the best ways to enhance your career.
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What Skill Sets Do You have to be ‘Sharpened’ ?
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You Could Build Your Network Through Blogging
You may already have hundreds of connections through your LinkedIn profile, but you can expand it even further with a blog. Consider putting the link to your blog in your LinkedIn profile as well, so your current connections know you have one. You never know who will read your material online, so it’s always best to put it out there as much as possible.
Blogging Will Put Your Name in Search Engine Results
If you’re actively searching for a job and have applied to several places, the first thing those companies will do is search for your name. Your LinkedIn profile is important to them, but they also want to see what else is online about you. When links to your personal blog with insightful topics and advice come up, you’ll have a better shot at landing an interview compared to someone who doesn’t show up in the search results at all.
Use Keywords and Write About Relevant Topics Naturally
Writing a blog is different than writing an executive bio. Use your blog as a chance to show your casual, laid back side rather than the business professional you have to be every day at work. Incorporate the keywords you have to use throughout the day and talk about those topics as well, so you can relate to people in your industry. Being as natural as possible on your blog will be a relief to you and your readers.
As a professional, you should always be looking for ways to boost your career. Whether it’s optimizing your resume, posting content on LinkedIn, or enhancing your personal brand, keeping your career moving forward should be at the forefront of your mind. Blogging is one unique way to capitalize on your industry expertise and get you noticed at the same time.
FSC Career Blog Author: Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.
FSC Career Blog | July 17, 2020
