#JobSearch : How to Effectively Brand Your Resume & Why It Matters.
When writing an effective resume, demonstrating your personal brand is critical. Most executives have similar skills and achievements, so what can set you apart from the rest is the overall value you bring to the table. While your brand is what it is, you can tailor the message in your resume depending on the company you are targeting. This may mean one of your most important achievements at your current company shouldn’t go on your resume when applying for another company if it’s not relevant.
Companies today want to know what value you have to offer them specifically and here are some tips to help you show this clearly.
1- Utilize Keywords Effectively for SEO Purposes
You’ll have a hard time demonstrating your c-level personal branding if you don’t have a keyword-rich resume. Search Engine Optimizatio n (SEO) is critical in the landscape of job searching today to give your resume, LinkedIn profile, or anything else a chance of being discovered. The good news is an executive resume writer can help you incorporate appropriate keywords while also keeping your brand in mind.
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Article continued …
2-Show Some Personality
A quality aspect of c-level personal branding is showing what you’re most passionate about and what you will bring to the table at your targeted company. You can show some personality in your resume without getting personal. For example, when you write about your leadership style and techniques, the reader can get a good idea of the type of person you are and how you work with others. Without this personality, your resume may look the same as the other hundreds of resumes that come across a recruiter’s desk.
3- Include Metrics When You Can
Another key to writing an effective resume is incorporating metrics, statistics, and numbers when they are appropriate and relate to the job you’re applying for. Don’t be shy about talking about these in your resume. Backing up your claims with actual numbers is powerful and can really hit home for a hiring manager when it relates to their company.
4- Only Show Relevant Information
The biggest mistake an executive resume writer always sees is when someone includes their past achievements that aren’t relevant to the job they’re applying for. Companies aren’t necessarily as concerned with what you’ve done in the past as they are with what you’ll do for them in the future. Don’t rely on the reader to make connections between the two. Your biggest accomplishment at a previous employer may not be beneficial at all to your future employer, so don’t include it if it’s not relevant.
C-level personal branding is what sets many executives apart from the rest. Executives often believe branding only happens during networking events. While this is true, your brand has to also be evident in your resume, cover letter, LinkedIn profile, and anywhere else. Once a hiring manager can clearly see what your overall brand is, you’ll have a better chance of landing the job.
FSC Career Blog Author: Ms. Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer/Career Consultant, and the President of Professional Resume Services, named one of Forbes “Top 100 Career Websites”. Considered an influencer, she is consistently listed as a “Top Career Expert to Follow” on Twitter and LinkedIn.
FSC Career Blog | June 26, 2020
