#CareerAdvice : Five Executive #ResumeWriting Strategies For 2020.
Picture this: You’ve decided that next year is the year you will launch your job search campaign. Perhaps you have been postponing the journey, or you’re just planning to explore and see what job opportunities are out there.
Whatever your motivator, there are a few things you need to do first, including defining your next-level career target. Once you’ve clearly defined your new path, you can develop an executive resume that will disrupt the executive recruiting market in 2020.
That said, whether you decide to find a professional executive resume writer or go at it alone, you’ll still need to do more than simply dust off your resume. As a professional resume writer myself, I’ve seen that the executive resume writing strategy that will help you net those coveted interviews with top companies in 2020 is the application of value-based marketing.
With that, it’s important that you offer value in alignment with what your future employer is forecasting to weather for the next decade (not just today, and not just tomorrow). Think long-term change.
Below are five of my tips to help you win in the new year.
1. The 4.0 Executive Resume
No matter what industry you are in, the company you will work for is looking toward revolutionizing the way they do business, drive products to market, tap revenue potential, reach new markets, etc. That evolutionary business agenda is most likely harnessed to achieving interconnectivity and automation through use of big data, internet of things, blockchain, machine learning and artificial intelligence.
The value your resume must highlight: Answer the question, “How have I been a part of tapping the power of digital data to change the way my company functions?”
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2. The Agile Resume
When I first began my career in the resume writing and coaching industry 15 years ago, the buzz was ”targeted resumes.” This meant that the resume was focused and aimed at a job title. While that is still the case on many occasions, what will make the most significant difference is creating an agile resume.
What does that mean?
Don’t misunderstand; it is not a jack-of-all-trades resume. What I am introducing is a resume that, yes, has a target (e.g., CEO or chief financial officer), but it highlights capabilities that span beyond the traditional accountabilities of that role.
Why? Things in the business world are changing at an increasingly faster rate. Businesses are swiftly responding to the market shifts in a charged political period, and innovation now demands reinvention — not only of the products and services offered, but also of the companies themselves. Innovation demands reimaging internally and externally.
Value your resume must highlight: When you write your executive resume from an agile perspective, share how you changed the role and collaborated with other C-suite leaders on innovative projects that employers might not expect to see on your resume.
3. The Value-Creation Resume
Longevity in a role doesn’t necessarily mean you are the corporate executive a company is seeking. “CEOs who have ‘been there, done that’ don’t necessarily create more shareholder value,” according to a report by SpencerStuart.
In the past, I might have written “Six-time CEO” on a client’s executive resume. Today, I ask, “What value did you deliver in each role?” If we can only hit a home run with four of those positions, then we will start with those experiences.
Value your resume must highlight: Instead of leading with your job titles as evidence that you have done the job before and therefore can do it again, pin down three or four game-changing decisions and strategic plans that showcase your ability to thrive as a leader during challenging times. It doesn’t mean that you cannot list achievements that were part of your mandate, but that you must lead with surprising triumphs versus what you were expected to deliver.
4. The Multicultural Resume
In 2020, executive resumes need to accentuate leadership of multigenerational workforces — more than ever before. How are you connecting with a diverse workforce and creating the type of culture that would retain them?
Value your resume must highlight: Share achievements that showcase your ability to mentor, connect with and promote diverse leaders. This is critical to enabling brand relevancy, and brand relevancy is brand equity.
5. The Cross-Generational Resume
With millennials comprising much of the U.S. workforce and senior employees retiring later in life, your executive resume must include value in driving the organizational shift to remain responsive to the needs of a dynamic, multigenerational workforce.
Value your resume must highlight: What you are seeking here is an opportunity to showcase that — beyond corporate governance tied to return on investment, organic and inorganic growth — you have played a vital role as a partner to human resources officers. Highlight how you’ve helped create an organization that will remain competitive for the long haul on the shoulders of a multigenerational workforce that is part of that competitive edge.
The bottom line is that the resume that will soar in a pile of executive resumes in 2020 is a marketing dossier that ignites curiosity, brandishes thought leadership and promotes a rare-breed, future-focused executive. Share your story in a personal, engaging manner. And remember: Qualifications, experience and achievements with metrics are still important. However, what will position you as a sought-after leader is your ability to ”circa 2020” and beyond.
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