#CareerAdvice : #ResumeWriting – Top 10 Qualities Of #CEO #Resumes . Question: IF this is Great for a CEO, How Would it Be for Yours?
Many executive resume guidelines have evolved up until now, but just as many have stayed the same.
Here is a tip sheet outlining the top 10 things your CxO resume should have in order to give you full market leverage.
1. Your resume must be equally effective upon cursory glance as well as upon a deeper read.
Your executive resume is “two resumes in one.” The first is what readers see upon a cursory glance, in which you organize your core strengths and primary expertise in short soundbites. Visually, your document should be laid out in a way that helps your readers digest these soundbites quickly. Give the broader points first (who, what, when, where, why and how much), then follow it up with the more granular details. This ensures the deepest understanding from your readers.
2. Take a ‘less-is-more’ approach.
After the cursory glance resume comes the narrative and deeper read. Many executives try to load up their executive resume document with every detail of their career, the mindset simply being that “more is better.” However, the truth is that to gain interest, “less is more” prevails. So upon the deeper read, since space and time do not permit you to relay every detail of your success, focus on your biggest achievements as they line up with what you want to do next.
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3. Pay attention to your visual presentation.
An executive resume with professional polish and visual balance is very attractive to recruiters and key decision makers. Thus, just like investing in a professional photo for your LinkedIn profile, the visual component cannot be overlooked as secondary, but rather, as a critical part of your executive appearance and one that will gain favorable consideration from your audience. Showing you know how to promote yourself visually gains the trust of your readers.
4. Don’t attach your executive resume to your LinkedIn profile.
Attaching your resume to your LinkedIn profile might seem like a good idea, but it can give the impression you are in a job search. I have never personally seen LinkedIn work effectively in this capacity. Rather, my executive clients benefit most from leveraging LinkedIn to establish or reinforce their thought leadership, gain new connections in their industry, and most importantly, create the kind of intrigue that pulls opportunities to them.
5. Do consider utilizing your executive resume outside of a job search.
Craft your executive resume to not only the kind of role you want next but other interests in your purview. Perhaps you are interested in being nominated for your first board seat, obtaining your EMBA or pitching a talk topic to TED. Think of your resume as a way to communicate your overall executive branding. At the C-level, you may also be interested in advisory, interim or consulting roles. Consider defining these categories of your interest and expertise in your executive resume to suggest talking points and for blue-sky opportunities.
6. Take some time to tell your story.
Just because you work at Microsoft, Bain Capital, Toyota or Salesforce doesn’t mean your reader is automatically going to know the numbers behind the world-class name. No matter the size and superstar quality of your current company, take a sentence or two to share with your reader how big the company is, what its reach is and the highlights of its reputation. This does two things: It shows respect to your reader, and it helps them to put your role and responsibilities in the proper context.
7. Format your accomplishments like a leader.
When writing about your career history, resist the temptation to begin each bullet with your action or activity. Start each bullet with your quantifiable impact. An easy exercise for identifying this is as follows: For each bullet point under your career history on your current resume, ask yourself, “… resulting in what?” to determine the payoff or metric. This should stimulate the creative, visionary and strategic part of you that has helped you be the great leader you are in the first place.
8. Do your homework.
This is a lot more fun than the title implies. Search Google for “CEO” + “jobs” or “CEO” + “health care” or whatever combination appeals to you, and find the things that really excite you. Read what companies or recruiting firms are seeking. Which parts, words and phrases interest you? Now, analyze your current resume with the positions you are drawn to. Does your resume contain the same keywords, phrasing and accomplishment highlights? If not, now you know what the solution is!
9. Understand your CEO resume is a marketing document.
Often, my clients will bemoan having to brag about their accomplishments. I share with them that you don’t start leading the first day of your new position; your leadership begins at first contact. Your audience deserves to be communicated to respectfully and clearly. If you make it difficult to understand the magnitude of the impact you have had on other companies, how are they supposed to fully understand the impact you could have on their company?
10. Remember your core wins go first.
One of my clients recently authored a fantastic article in CEO Magazine. What major media have you appeared in? Have you spoken at a top industry conference? Won awards? Been recognized in a “Top 10” list or through an association? Participated in panels or think tanks? These are all things that should be organized somewhere at the top of the first page of your resume as they act as credibility and reputation enhancers and make your other accomplishments and leadership capabilities stand out even more.
It is within your control to craft an executive resume that will stand out, impressively represent you, and give you the fair advantage to fully leverage your industry.
